The Experience Journal: Agile Market Research

Our latest whitepaper on how to conduct agile market research that meets the dynamic needs of businesses and organizations. [experience-journal-type] Issue 04 May 26th, 2022 Agile Market Research A complete guide to conducting market research that meets the dynamic needs of organizations [Excerpt](113/c2fql04/VXhm374qD2jDW6sDQrw8jpW6TW824bMN4KxMcWN6fpSWD3lLBZV1-WJV7CgLLfW3CHf_r8PNcCfW2P-2ym85nKbpW6wx8jY7q73kWW4wR37B5n9LRSW7B6G5c7c4ZtdW6yQPbZ4xfH4tW7rxZcT4kZyx_W64JMvn54_Y8PVRKS991sf8fCW6gQ-WG6t0m07W4w9QYV4B_fSzW3wZBqS6h9DcyW35btCK1zkGrSN3LS7nVV1_TQW2j_Pjd7TSYRKV2PXQW3fnhKwVBrKJ62tcS1LW3ZrXxQ4w8DKMW12VFsw8P0wnzW8nmp2d8QYGXHW2HbmMK7DqtrYW8SJ0lb5Nsv35W3Gh9r83bxDb4W3z7C1H8-XGK9W27SR0k80kL7bW25_HLw8B62G-33r-1) Traditional market research has always been extremely time-consuming and expensive as the resources required to understand, strategize and execute market research have a high level of human interface. Multiple teams are involved in activities starting from survey programming all the way to report generation and presentation. Due to the rapid technological development of software-supported market research solutions, it is now possible to generate valuable insights with a high impact within a very short time through regular data collection. New products and services can be tested more cost-effectively and faster, introduced into the market, and further developed based on the “real” needs of customers and markets. The same applies to innovations, concepts, and campaigns. [Read the full article](113/c2fql04/VXhm374qD2jDW6sDQrw8jpW6TW824bMN4KxMcWN6fpSWD3lLBZV1-WJV7CgKDxW5PpGNg5LRpBJVKkC1R86NQ6LW6N37m59c7LJSW6XqpZR23Wb1vVP18xM72y3T2W7dB0RR4H4M5RW4zKfy39m3JL8W4541f-4rm19XW7qhh0R3CvgmWW8rLXy033cPmCW4V76hc63Dgs3W31vmF81-2xF8W8W0TbJ3mLJtTW6FFBGc7WH05_W1_SwHk3D0tpyW6g9rVH7LnhQPW6G8fX02QqBMJW6Nhgrx1xCqm7VLjFb-8j_hwWW6lfRqr4yNWGHW1X7j3f178m3WVfLct37nYkWrN7nKF-BtZkJkW3vqsfy6jJsnTW7kKh5n4mWZN-W8qcSdm962tZq2T91) Orthodox market research managers would start by creating an objective scope of work for the project, distribute it to various market research companies, and numerous meetings would be needed to finalize the strategy and timelines, and cost for the project. The objective of agile market research is to establish faster, leaner, flexible, and digitized processes for market analysis to react quickly to changes in the market and be able to adapt to the wishes and needs of their target audience. Agile market research managers have now started adapting to the new age market research methods, which are driven by technology. [Read the full article](113/c2fql04/VXhm374qD2jDW6sDQrw8jpW6TW824bMN4KxMcWN6fpSWD3lLBZV1-WJV7CgBSmVnrDk88WzP6kW8fpp-78sBzVqW2tHBLJ4LdbW0VTjm3v2TzcnwW16hCVc2ydHWnW613_5q8RYv-VW5w-2zf5BbsW-N642vv3_kZltW5nf0c-8KcnmvW718-ZM2qBPbvW2-bqP753WWPtVb6xWq1PCy6LW4hfDhl16HKy7W4PbM8b5WThp2N14Pd6dR-sG3W7PlYhg2sJKjyW7gP2f278nlwsW2qqn744gkKylN7rHH1BZPbM3W2-FS2z1mfP6xW4ST8xQ4DRzsJW6kSgM22ssDB7W2TqpFL3-Q3dQW29YG9M4dJ29XW64zlwP6LLfHWW7ZlTwt6qFRRL3fcW1) Authors [adi-webinar_pic-2] Aditya Bhat Director, QuestionPro APAC Aditya Bhat, a.k.a. ‘Adi’, is a thought leader in market strategy and business development. He leads QuestionPro's sales teams to partner with companies, government organizations, and nonprofit institutions by designing solutions that meet and exceed their business and research challenges. Adi is obsessed with learning new technologies, riding his motorcycle around India, and creating immersive videos of his travel experiences around the world. [LinkedIn](113/c2fql04/VXhm374qD2jDW6sDQrw8jpW6TW824bMN4KxMcWN6fpSW13lLBmV1-WJV7CgYdgW6yJvwp6Q1dghW5l5PK591mHSmW5J8fSQ4-Hq7WW44TDz-6sftDSW2p6lG04Jn62WW3sffJt315Jr0W8ZXngF3NFqn6W466D_h7vVmBvN7zknCq86rNDW3z8Bnl3F53_1W1tfY4n2Vzqp_W8ny9Pv5_6bR9W5n_Twf26MFdrVrBQ0730tB3sW582ypB5_mgLWW4jKhNv3ZBrNjW7DTsMw50wzV7W5FkmCq5q0HrbV-bJnp2kR7WrN89w8sK1sZMHVGY_K31wkBD6N4n3jxZyPS6w33Sj1) [Website](113/c2fql04/VXhm374qD2jDW6sDQrw8jpW6TW824bMN4KxMcWN6fpSVL3lLB3V1-WJV7CgVmMW3gPzbq26kgVWW8g9mx44zhDCJW2F1Hcs5p5vtCW379j_q1_tlP_W1lv8zp6GG5qNW7qv7QT8dn6QVN64jTDmn5_GCW7bWXQK9gC6Z8W2qYnf34rvBnsW353k4C635kM_N6cgMN_-G8M4W1ZGdpY7vhRzjW22wwWw2tCbHTW87tTyf5g6RBVW5ltLb839PVrXVjhYHw8RD4V8W1XxjZ17lLTCVW1HFy2s6k5xM8W8T8gQ06LRY3QW81pK9N75jG2G3pWD1) QuestionPro Inc., 750 North St. Paul Street, Suite 250 PMB 62790, Dallas, Texas 75201, USA [Unsubscribe]( [Manage preferences](