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Welp, the trend forecasters got this one way wrong

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purewow.com

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now@purewow.com

Sent On

Thu, Jul 21, 2022 10:34 AM

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Searches for the shade are skyrocketing... July 21, 2022 NATIONAL TONESTER PAINTS THE PREMISE: Pale

Searches for the shade are skyrocketing... July 21, 2022 NATIONAL [The Hottest Paint Color Nobody Saw Coming: How ‘Storms in Paris’ Is Taking Over Homes Everywhere]( TONESTER PAINTS [Move Over Celery: *This* Is the Trendiest Color of 2022]( THE PREMISE: Pale green may have been heralded as 2022’s color of the year, but for one startup paint company, it’s not the shade everyone’s buying. That’d be something much moodier and darker—a color known as [Storms in Paris](. THE PROOF: Searches for the shade skyrocketed after Tony Piloseno, creator and founder of [Tonester Paints](, revealed it as his best-seller on TikTok, garnering 2.2 million likes and close to 10,000 comments, with many declaring it the color they’d been searching for. Storms in Paris’s success may seem random, but it harkens back to a [centuries-old]( color preference—and further signals that homeowners everywhere are tired of playing it safe with bland interiors. THE TAKEAWAY: After two years spent indoors, trend forecasters thought we'd crave pale greens that "brought the outdoors in." Turns out, we want cozy sanctuaries that let us relax and recharge, so we can face whatever the world throws at us. GET THE LOOK: [Storms in Paris by Tonester Paints]( [SEE MORE COLOR TRENDS](   Design Tip of the Day Paint job? No matter what color you're considering, remember to live in it for a bit. Buy a paint sample, apply two coats and observe how it changes during different hours of the day. You could love it at 9 A.M. and hate it at 9 P.M., so take your time and don't rush the decision.   More Stories You'll Love [The 13 Best Indoor Fruit Trees to Grow at Home]( [The 13 Best Indoor Fruit Trees to Grow at Home]( [The Home Renovation Project People Regret the Most (& How to Avoid It)]( [The Home Renovation Project People Regret the Most (& How to Avoid It)](   [Spanx Faux Leather Leggings]( DAILY OBSESSION Spanx Faux Leather Leggings These sleek faux leather leggings have high-compression to keep you looking sculpted and smooth all day long. They're extremely comfortable and go with everything from sweaters to oversized T-shirts. [BUY IT (WAS $98; NOW $65)](   Tell Us What You Think Maybe you’ve noticed we have a new look. Love it? Hate it? We're all ears. Send us a note at letters@purewow.com.           [READ MORE ON PUREWOW]( CONNECT WITH US [Instagram]( [Pinterest]( [YouTube]( [TikTok]( [Facebook]( [Twitter]( [Podcasts]( [Contact]( | [About]( | [Privacy Policy]( | [Editorial Policy]( | [Advertise]( | [Jobs](| [Contests]( | [Press]( [Terms & Conditions]( | [My Account]( | [UNSUBSCRIBE]( 10 Hudson Yards, New York, NY 10001 ©2010–2022 Wow Media Products, Inc doing business as PureWow. All rights reserved. PureWow values your privacy and wants you to understand how we use your information. To that end, we’ve updated our Privacy Policy to make sure you have current and accurate information about PureWow’s privacy practices. We invite you to review the updated [Privacy Policy](. By continuing to use PureWow on or after this new policy takes effect, you acknowledge PureWow’s updated Privacy Policy. Please feel free to contact [privacy@purewow.com]( if you have any questions or concerns.

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