happy anniversary! (invitation inside)

This week marks 19 years since I first launched Product Launch Formula®. And after nearly two decades – and thousands of students – one factor still stands out as key to a successful launch: The offer. So in this week’s video, I dive into what an offer really is, why it matters, and how to make yours so compelling… it practically melts your customer’s objections – so that selling feels authentic and effortless for you. [Getting the offer right has been key to my students generating over a billion dollars in sales – and it just might be the most important part of your launch, too.]() best regards,Jeff P.S. If you’re serious about crafting a crushing offer for your next launch, my Advanced Campaign Design Workshop gives you hands-on help from me and the folks I call on when I’m designing my launches – my “launch braintrust.” That’s 40+ years of launch experience focused on your business, helping refine your launch plan so it’s the best it can be. [Get all the details in this week’s video.]() You can opt out of all email communication by clicking the unsubscribe link below. You can manage your email preferences here in our [email preference center](. [Unsubscribe]( Internet Alchemy, Inc P.O. Box 585 Durango, Colorado 81302 United States (970) 403-5753