[Dare to Launch] my first launch had me terrified

I’ll be honest… when I planned out my first launch, I thought there was no way people would pay me for something I created. I was just a stay-at-home dad, and I’d never really sold a thing in my life. I hit that SEND button out of desperation… not out of confidence. But when those first couple sales came in, I started to realize something truly fundamental.Relationship capital is absolutely king. I’d been publishing a free weekly newsletter for years at this point, and I’d started to build up a real relationship with my followers. I’d been providing a ton of value for them with my free content, and I’d built up some serious equity in the process. What I was missing was that I had already proven myself to them. I knew my stuff… and my followers knew it. It’s only natural that they’d want to go deeper and learn more from me. It still felt like a huge leap of faith though :-) [In this week’s episode of Dare to Launch, Chris and I take a look back at possibly the most crucial turning point in my career – my first ever launch.](=) Here’s what we get into: - How my utter desperation to make money as a stay-at-home dad gave me the courage to start publishing a high-value newsletter - All about my first launch (including how I created the email sequence that would eventually become the heart of Product Launch Formula®… all based on one key instinct) - Why you absolutely need a mentor (and why I wouldn’t have had the confidence to take the leap without one) - The huge advantage of community – and why you need to surround yourself with like-minded people That first launch was one of the most pivotal moments in my life… and looking back, I can clearly see the first seeds of Product Launch Formula starting to grow. Check out the story of my first ever launch on YouTube – or on your favorite podcast player: [Watch on YouTube]( [Listen on Spotify]( [Listen on Apple Podcasts](=) best regards, Jeff You can opt out of all email communication by clicking the unsubscribe link below. You can manage your email preferences here in our [email preference center](. [Unsubscribe]( Internet Alchemy, Inc P.O. Box 585 Durango, Colorado 81302 United States (970) 403-5753