[Dare to Launch] are you suffering from shiny object syndrome?

It’s all too easy to get caught up in adding bells and whistles to your offer. After all… who doesn’t love a long list of features and benefits on a sales page? But it’s easy to overdo it… and your prospective customers can start to get lost along the way. Amy Small is a master of keeping it simple (and effective!). On today’s episode of Dare to Launch, Amy walks us through her incredible journey launching Knit Collage – a thriving seven-figure business dedicated to creating a collective for knitting novices and experts alike. And even though Amy’s business has grown dramatically in the last few years… she still credits keeping it simple as one of her main keys to success. We also get into… - The importance of following your own passion and creativity in starting a business (and how much more satisfying success feels when you do) - The necessity of baking a transformative experience into your business model (Amy doesn’t just sell yarn, she sells customers the ability to access their inner child) - How Amy also weaves the element of scarcity into her operation by dropping limited-run physical products - Amy’s strategic efforts to foster an inclusive community around knitting (a notoriously snooty demographic) Talking to enthusiastic entrepreneurs like Amy is one of the things I love most about my job. Her genuine love for her work and community is infectious… and is a true cheat code for success. If you can inject even an ounce of her zeal into your business, you’ll be on the right track. [Check out the full conversation on YouTube]( – or on your favorite podcast player: [Listen on Apple Podcasts]( [Listen on Spotify]( best regards, Jeff You can opt out of all email communication by clicking the unsubscribe link below. You can manage your email preferences here in our [email preference center](. [Unsubscribe]( Internet Alchemy, Inc P.O. Box 585 Durango, Colorado 81302 United States (970) 403-5753