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[Dare to Launch] releasing tension: humor in marketing with Will Hamilton

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productlaunchformula.com

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jeff.plf@productlaunchformula.com

Sent On

Tue, Jun 11, 2024 04:41 PM

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Every moment of struggle is an opportunity to show the world who you truly are. If you can be funny

Every moment of struggle is an opportunity to show the world who you truly are. If you can be funny in your marketing, you’ll stand out from the crowd. On this week’s episode of Dare to Launch, Chris and I talk to Will Hamilton from Fuzzy Yellow Balls (he teaches tennis!) about the link between comedy and great copywriting, the entrepreneurial mindset necessary to succeed, and how we can learn a ton about discipline and focus from professional tennis players. I’ve known Will for a long time – he’s a successful entrepreneur, marketing genius, and stand-up comedian. He started his business in his parents’ basement 15 years ago and has since grown the company into a multi-million dollar online tennis coaching business with courses taught by absolute legends like The Bryan Brothers and Martina Navratilova. Here’s what we get into: - The value of humor in marketing (it relieves tension!) - Believing in yourself even when nobody else does - Approaching business with the focus and discipline of tennis pros - Building the company you would want to work for and life you want to live - The necessity of failure in marketing and content creation - The 3-step technique hidden in popular marketing campaigns Will has built his business from the ground up and learned so many valuable lessons through failure and success. He shares a lot of them in today’s episode: “My story is a great example of why you should take the risk. You’re embarking on a cool journey, and you don’t know where it’s going to take you. You won’t experience that until you actually go for it.” [Check out the full conversation on YouTube](=) – or on your favorite podcast player: [Listen on Apple Podcasts](=) [Listen on Spotify]() best regards, Jeff You can opt out of all email communication by clicking the unsubscribe link below. You can manage your email preferences here in our [email preference center](. [Unsubscribe]( Internet Alchemy, Inc P.O. Box 585 Durango, Colorado 81302 United States (970) 403-5753

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