Google AI Search | Public Ecom Companies | Publishing a Book

Also... Search Console, Great idea, Industry IQ, Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( June 26, 2023 Today's sponsor: [AtData](   Google’s AI Search Could Impact Ecommerce]( [Google’s generative, artificial intelligence-powered search results are “experimental.” But that has not stopped search engine optimizers from guessing how those results will impact website traffic, including ecommerce.]( [The Search Generative Experience (SGE) seeks to answer a query conversationally, much like a person.]( [Google AI search]( [Last month, Kevin Indig, the former director of SEO at Shopify, wrote, “How Google decides which products to show isn’t clear to me at this point. They don’t overlap with products in the organic shopping carousel on the page.”]( [With SGE, Google may seek “new perspectives” on social media. It may also prioritize answers, akin to voice search or answer engines — suggesting “answer optimization” is a potent strategy.]( [Regardless, experimenting and observing can help us understand SGE’s potential impact.]( [Performance Advertising]( [We can first observe that shopping ads appear above SGE results thus far. This is the same as Google’s regular search results. Advertising impacts organic search traffic. A superior ad can dominate search results, even the top organic positions.]( [Read article >](   A Message from AtData [Enhance the Shopping Experience with Empathy]( [AtData]( [71% of consumers expect businesses to understand wants and needs despite increased privacy concerns. Retail and ecommerce must incorporate value exchange into their strategies. Learn the importance of meaningful conversations to keeping loyal customers in "Empowering Consumers and Building Trust to Reshape the Data Landscape". Learn more >](   [Charts: Top Publicly Traded Ecommerce Companies]( [A financial ranking of publicly traded ecommerce companies starts with assigning companies to that classification. Retailers, marketplaces, tech platforms? Read article >](   [Search Console Integrations for Insights, Productivity]( [Google’s Search Console provides many insights to evaluate and improve organic rankings. I check Search Console daily for all sites I manage.]( article >](   ['My Wife Quit' Founder on Publishing a Book]( [Steve Chou is a blogger, podcaster, trainer, and ecommerce owner. He's now a best-selling book author. Read article >](   🔥 Today's Great Ecommerce Idea Encourage affiliates to write reviews "Provide free samples or access, but don’t tell them what to say. Give your affiliates tools to write honest, insightful reviews that can rank high in Google." - Ann Smarty, Contributor and SEO Consultant   [🎙 'Ecommerce Conversations' Podcast]( [Brandless Exec on Acquisitions, AI, More]( [A Community for Amazon Sellers]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Accelerate Growth with Walmart Marketplace]( [How Creators Are Using MyyShop to Effortlessly Sell Online]( [Empower Consumers for the New Data Landscape](   🎓 [Webinar U]( Instant 20-minute video + ebook. [How to Evaluate Sales Channels in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.