Brand Advocates | Google Search Updates | Photography

Also... New tools; Ecom chart; Podcast; Webinar U [Read the Practical Ecommerce history](3D"5EcnM%5Ej2bcy=) = >= e> [View in browser](3D")=  = d> [= [3D"Practical]](3D"5EcnM%5Ej2bcyaDwaj%7CjBD%=) June 19, 2024= Today's = sponsor: [3D"UserW=](3D"https:=)= able>   [Turn Shoppers into Brand Advocates= >](3D".=) = > [Tur= ning shoppers into brand advocates transforms the customer lifecycle into a= profit-generating flywheel.](3D"=) [An ecommerce customer lifecycle is a process wit= h steps.](3D"5EcnM%5Ej2bcyaDyqj%7CjBD%=) [It=E2=80=99s different from a flywheel, a model = of continuous improvement. Combined, they create a reinforcing loop that dr= ives customers and revenue.](3D"5EcnM%5Ej2bcyaDy6j%7CjBD%=) [= [3D"Brand]](3D"5EcnM%5Ej2bcyaDyLj%7CjBD%=)= y> = [Eco= mmerce Customer Lifecycle](3D"=) [A customer lifecycle generally has five broad st= eps =E2=80=94 from discovering a brand or product to becoming an advocate f= or the business.](3D"5EcnM%5Ej2bcyaDzqj%7CjBD%=) [Ecommerce marketers often focus on one or two of= these steps. For example, some marketers spend most of their time engaging= and acquiring shoppers. This is essential work but unending.](3D"5EcnM%5Ej2bcyaDz6j%7CjBD%=) [Marketers relying on advertising to engage custo= mers will never eliminate paid acquisition or reduce its cost. Growth will = be proportional to investment.](3D"5EcnM%5Ej2bcyaDzLj%7CjBD%=) [In contrast, the same marketers could develop br= and advocates and soon find steps one (Engage) and two (Acquire) filled wit= h referred shoppers.](3D"5EcnM%5Ej2bcyaD0aj%7CjBD%=) [Read artic= le >](3D")  = able> A = Message from UserWay = [Next-gen Web Accessibility](3D") = iv> [= [3D"Use=]](3D"5EcnM%5Ej2bcyaD2qj%7CjBD%=) [In 2024, digital accessibility is essential for = online businesses. The UserWay Accessibility Widget is the preferred soluti= on for more than 1 million global companies. It offers comprehensive featur= es such as customized branding, easy ecommerce integration, and multiple la= nguages. Simple to install; no coding required. Learn More >](3D"5EcnM%5Ej2bcyaD46j%7CjBD%=)= = dy>  = div> [New Ecomme= rce Tools: June 17, 2024](3D"5EcnM%5Ej2bcyaD26j%=) = > [New tools this week include generative AI, chatb= ots, digital payments, social commerce, subscriptions, media networks, and = cryptocurrencies. Read article >](3D"5EcnM%5Ej2bcyaD2Lj%7CjBD%=)  = tr> [How to Monitor Google's Updates](3D") = v> [Tracking the chan= ges to Google's search algorithm takes work. These four tools can help. = Read article >](3D")  = tr> Fr= om the Archive: December 2021 [Product Photography, Part 15: Crafting an Image Start to = Finish](3D") [Throughout this series, I=E2=80=99ve explained h= ow to shoot and edit product products that appeal to shoppers and drive con= versions. This final installment is a wrap-up, applying all of the concepts= I=E2=80=99ve addressed. Read article >](3D"5EcnM%5Ej2bcyaD-6j%7CjBD%=)= p> = >   =F0=9F=93=8A Ecommerce Chart = [3D"Global](3D"https:=)= v>  = div> [=F0=9F=8E=99=EF=B8=8F Ecom= merce Conversations Podcast](3D") = tr> [Natural Dog CEO Is an Acquisition Entrepre= neur](3D"5EcnM%5Ej2bcyaD3Lj%7Cj=) [Colombia Sales Team Fuels B2B Supplier= an>](3D"5EcnM%5Ej2bcyaD4aj%7Cj=) [Subscribe](3D"5EcnM%5Ej2bcyaD4qj=) to the pod= cast.   =F0= =9F=8E=AF Industry IQ Resources from our advertisers. [Digital Accessibility with the UserWay Widget](3D"5EcnM%5=) =  = > [=F0=9F=8E=93 Webinar U= an>](3D") Instant 30-minute video + eb= ook. [The Profitable Seller: Mastering Amazon FB= A](3D"5EcnM%5Ej2bcyaD66j%7Cj=) = r> 3D"= [3D"Twitter"](3D"5EcnM%5Ej2bcyaD7aj%7CjBk"=) [3D"LinkedIn"](3D"=)= >= y> You are receiving this email because you op= ted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime. Was this email forwarded to you? [Subscribe here](3D"5EcnM%5Ej2bcyaD8aj%7CjBD%7C=). To ensure this newsletter reaches your inbox, pl= ease add newsletter@mail.practicalecommerce.com to your contacts. Gmail use= rs just drag this email to the "Primary" tab. -- Practical Ecommerce 125 S. P= ark Street, Suite 430 Traverse Ci= ty, MI 49684 = ble>