Google AI Overviews | AI-driven Fraud | $6 Million Loss

Also..= . New ecom tools; Podcast; Webinar U [Read t= he Practical Ecommerce history](3D"https:=) [View Online](3D")= pan> =  = an> = tbody> [3D=](3D"https:=)= d> May 22, 2024 = tr> Today's = sponsor: [3D"Shipfusion"](3D"https:=)   [Early= Look at Google=E2=80=99s AI Overviews](3D".=) [AI Overvie= ws, Google=E2=80=99s generative AI search feature, is now live for all user= s. Google tested it for months, calling it Search Generative Experience. AI Overviews summarizes search results for some queries, but Google has not= disclosed the percentage. The feature has two versions:](3D"=) = > 3D"5EcnM%5Eh-bbVa--LD-== > [=E2=80=A2 An expandable AI answer on top of search resu= lts, pushing organic search listings further down the page.](3D"5EcnM%5Eh-bbVa-AaD-E-cg7X=) [=E2=80=A2 A =E2=80=9CGenerate=E2=80=9D button to create= an Overview by clicking it.](3D"5EcnM%5Eh-bbVa-AqD-E-cg7X=) [The latter is less intrusive, but I=E2=80=99ve seen no = statistics on which is more frequent.](3D"5EcnM%5Eh-bbVa-A6D-E-cg7X=) [AI Overviews often contain links referencing the source= s. Google claims those links are more =E2=80=9Cclickable=E2=80=9D =E2=80=94= i.e., prominent =E2=80=94 than conventional organic listings. We cannot ve= rify this information because Google has provided no AI click data in Searc= h Console or elsewhere.](3D"5EcnM%5Eh-bbVa-ALD-E-cg7X=) [Read article >](3D"ht=)  = > A Message from Shipfusion= > [Free Inventory Management Cal= culator](3D"5EcnM%5Eh-bbVa9yLD-=) [3D"Shipfusion"](3D"https:=) [As an ecommerce business, your inventory is among the largest items= on your balance sheet. Optimizing inventory is crucial for bottom-line suc= cess. This free calculator will quickly determine your ending inventory bal= ances, turnover ratios, and reorder points. = Get your free calculator >](3D"5EcnM%5Eh-bbVa93aD-E-a") = dy>  = div> [Combat AI-powered= Fraud with AI, Experts Say](3D"5EcnM%5Eh-bbVa-BqD-=) = ble> [The rise of AI-powered fraud attacks requires AI-powere= d tools, per researchers at LexisNexis Risk Solutions and Verizon Business.= Read article >](3D"5EcnM%5Eh-bbVa-B6D-E-cg7X=)  = tr> [New Ecommerce Tools: May 21, 2024](3D") = > [This week: updates on ta= x compliance, accessibility, inventory, cross-channel order fulfillment, ch= argebacks, and management for perishable-goods brands. Read article >=](3D") = td>   = > From the Archive: July 2021= rong> [Entrepreneur Lose= s $6 Million, Bounces Back](3D"5EcnM%5Eh-bbVa-DLD-=) = le> [Shakil Prasla recently made a big mistake. An astute ec= ommerce operator and owner, Prasla purchased in late 2020 Covid-related pro= tective gloves at roughly twice the ultimate selling price. His company, Gl= oves.com, lost $6 million. Read article >](3D"5EcnM%5Eh-bbVa-EaD-E-cg7X=) = iv>= ble>   =F0=9F=93=8A Ecommerce Chart = [3D"Global=]   [=F0=9F=8E=99=EF=B8=8F Ecommerce Con= versations Podcast](3D") = e> [The Best Email Marketing Tells a Story= an>](3D"5EcnM%5Eh-bbVa-EqD-E-c=) [ARTO Owner on Generational Businesses= n>](3D"5EcnM%5Eh-bbVa-E6D-E-c=) Subscribe to the po= dcast.   =F0=9F=8E= =AF Industry IQ = v> Resources from our advertisers. [How to Profit from Ecommerce Suppliers](3D"5EcnM%5Eh-bbVa-ELD-=)= = span> R= 02; [=F0= =9F=8E=93 Webinar U](3D"5EcnM%5=)= Instant 30-= minute video + ebook. [The Profitable Seller: Mastering Amazon FBA](3D"=)= span> = d> [3D"Facebook"](3D"=) [3D"Twitter"](3D"5EcnM%5Eh-bbVa90qD-E-a") [3D"LinkedIn"](3D"=)= >= y> You are receiving this email because you op= ted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or [update your email address](=3D"5EcnM%5Eh-bbVa926D-E-cg7XVcg9vHY=) at anytime. Was this email forwarded to you? [Subscribe here](3D"5EcnM%5Eh-bbVa92LD-E-cg7XVc=). To ensure this newsletter reaches your inbox, please a= dd newsletter@mail.practicalecommerce.com to your contacts. Gmail users jus= t drag this email to the "Primary" tab. -- Practical Ecommerce 125 S. P= ark Street, Suite 430 Traverse Ci= ty, MI 49684 = ble>