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pixelgrade.com
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oana@pixelgrade.com
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Mon, Jul 26, 2021 07:06 PM
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Hey, I must confess that there was a bit of back-and-forth between George, our CEO, and me when disc
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Hey, I must confess that there was a bit of back-and-forth between George, our CEO, and me when discussing publishing the latest [Transparency Report](. We’ve been writing them since the beginning, so we don’t shy away from picturing reality as it is. Sometimes wonderful, other times full of setbacks. The debate was around the best way to pack this report. We wanted to find a communication approach that’s honest and straightforward; to name things as they are while making sure we are not drawing rough conclusions because it’s too early. I’m happy with how things turned out. We managed to put together issue number #13 in a mature, frank, and balanced manner. For me, transparency means a couple of things. On the one hand, context is crucial. Without providing it, the information dilutes and makes little sense. On the other hand, showing up is mandatory, regardless of how cynical or cruel the reality is. In the latest report, there are fewer shiny things to admire or reasons to pop the champagne, but the truth is that such moments are pretty rare in a company’s journey. Ours included. Instead, we described as accurately as possible our moment as a company and team. The last few months brought on a pace we never had in almost a decade. We’re slower, more exhausted, more scattered. It’s a reality we could sense on many levels within Pixelgrade. The most direct effect is reflected in our cash flow because the revenue got thinner and more erratic. The not-so-obvious yet important ripples are across the team. In the first half of 2021, some of our colleagues were sick, had faced unpleasant events, so their energy and drive slipped accordingly. I genuinely believe that being brave and [talking about such moments feels liberating](. It’s not easier nor clearer on every level, but it’s definitely rewarding to act in alignment with our values. Stay kind,
—Oana Why I'm getting this?
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2021