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pixelgrade.com
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oana@pixelgrade.com
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Wed, Jul 7, 2021 07:32 PM
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Hey, Andrei, my teammate, and partner-in-crime at Pixelgrade, just published an in-depth article abo
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Hey, Andrei, my teammate, and partner-in-crime at Pixelgrade, just published an in-depth article about [what it takes to create a company blog that serves business goals](. Itâs a consistent piece of writing that walks you through everything you need not only to start building such a digital playground but, most importantly, to take the right decision regarding the commitment it implies. Andrei worked as a B2B and B2C marketer, so he got the chance to build various blogs and grow them sustainably. If most marketers focus a lot on the technical decorations, he prefers to dedicate attention to creating a long-term strategy. As with anything out there, it takes time to obtain results and keep the momentum for your visitors, not by publishing a lot but by solving real needs through well-written and well-packed content. - In an age of abundance where competition is one click away, presenting your true self can become a big differentiator and make you top of mind for your visitors. If some of the people in charge of running business blogs devote many resources to fine-tuning everything to match the never-ending change of search algorithms, please let us help you get a different perspective. Thereâs no doubt that honest yet powerful SEO has its fair share of advantages, but thereâs much more than that. One thing that is lacking is shaping a unique voice in the digital arena. By that, we refer to being transparent about how you are running your company, revealing internal things that bring value to your readers, or presenting your creative process to help others. In the end, thereâs no magic secret. Itâs just an honest conversation that you can start through your articles and take it from there. Once you build a habit and kick off such dialogues regularly, results will appear in multiple layers. On the one hand, you will notice a solid audience around your company blog thatâs invested and eager to share insights. On the other hand, people will come back because of the way you express your values through writing. Who said that a company blog should be a dull and rigid place full of bullsh*t that sound more like recipes than genuine stories? Dare to change the narrative. Stay brave,
â Oana Why I'm getting this?
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