From
pixelgrade.com
Email Address
oana@pixelgrade.com
Sent On
Tue, Jun 15, 2021 06:46 PM
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Hey, We’ve seen dozens of customers who jump into doing-mode before taking time to put their st
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Hey, We’ve seen dozens of customers who jump into doing-mode before taking time to put their strategic ducks in a row. In other words: folks focus, even create obsessions for working at the look-and-feel of their websites instead of digging deeper and getting clarity about what’s the website about in the first place. Andrei, my teammate, wrote an [in-depth article about several questions you should ask before creating a website](. No matter if you’re a small company selling services, a one-man-show that wants to showcase their portfolio, or a big organization, the questions are the same. Way too often, people get lost in the ocean of visual gimmicks or the forest of copywriting techniques. While these are important and should match your brand's personality, the real value lies in your particular needs and goals. Once you get clarity in this area, you can move on and start playing around with all the bells and whistles. Otherwise, you will create a website that looks good but brings no results; or one that sounds smart but misleads people. In the end, you invest time, energy, and money in your digital presence because you want to accomplish something out of it, right? If so, please make sure you don’t miss the basics. Questions such as:
1. What kind of website do you want to build?
2. What business need do you want to cover with the website?
3. What is your target market? …are mandatory if you want to get the desired outcomes. In today’s world, where each of us spends so much time online, jumping from one www to another, most of your potential customers are well-informed and have developed a solid radar for bulls**t. If you’re not crystal clear and transparent right from the start, they will just hit the little (x) button in the corner of their browser. Make sure you avoid that,
—Oana P.S. We’re working on making the Upstairs Community a better fit for people like you, so feel free to [join our growing squad](. You get the chance to read inspirational stories or, quite soon, get in touch with like-minded people around the world. Why I'm getting this?
You’re receiving this email because you use one of our free or premium products. If you're just tired or bored of hearing from us, you can [unsubscribe]( with a click. No hard feelings! Thanks for staying with us so far. Our mailing address is:Pixelgrade
5 Vasile Alecsandri Street
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