This Week's Top Ping Identity Blogs

[Ping Identity]() This Week's Top Ping Identity Blogs Blog Subscription Weekly Email ‌ Hello! Here's the latest and greatest from the Ping Identity blogosphere. [Progressive Profiling 101 | Ping Identity]() Posted: Wednesday, June 8, 2022 You’ve put a lot of effort into your website. It’s intentionally laid out to help every newcomer get to know your organization, your pricing, and how you can help improve their lives. It gets them excited to get to know you better, and they are eager to sign up for your newsletter, demo, or ebook — whatever carrot you are using to motivate them. But when they hit that signup button, their next stop along that all-important journey is having 15 different form fields to fill in. You are asking for not only their name, email address, and password but also their zip code, favorite flavor of ice cream, and the blood of their first born. At least to them, that’s how it feels. When your goal is capturing user data to create a usable marketing profile, it might be tempting to ask for as much information as you can right off the bat. On one hand, you need the right information to help you create a customized prospect journey. But on the other hand, you could risk turning users off from giving you any information at all by asking them to spend too much time filling out a form. It’s a delicate balance. Fortunately, this balance can be achieved through progressive profiling. [View article]() [Keeping Biometric Information Secure | Ping Identity]() Posted: Friday, June 3, 2022 As all types of online fraud continue proliferating at a rapid rate worldwide, the consensus is that our cybersecurity and [digital identity future]() is one built on [zero trust]() and [passwordless]()authentication. Security tools increasingly employ users’ individual biometric data to prove that each person and their device are legitimate. You may already use your fingerprint or [face recognition]() to unlock your mobile phone or laptop or to access an app, or you may use your voice to activate a smart device. There has long been talk of securing login information, usernames, and passwords. But now that your biometric data is being used more and more often to secure access to your various online accounts, how is that information being secured? Is your biometric data safe? Are there ways for you to improve the security of your biometric data? [View article]() ‌ CHECK THESE OUT! ‌ [Twitter]() [Facebook]() [Linked in]() [Youtube]() [CONTACT PING]() © Ping Identity. All Rights Reserved. 1001 17th Street, Suite 100 | Denver, CO 80202 | [+1 303-468-2900]() [Update preferences or unsubscribe »](