Erin's Things 2.0 is now LIVE!

Having trouble viewing this email? [View it in your browser]( PickTheBrain's Weekly Newsletter Each week we'll keep you informed about features, products, and service updates. Be sure to go to our [website]( and follow us on [twitter]( for more frequent news in between. [logo.2.png] A letter from the editor Female Voices: My Interview w/ April Gargiulo After a long hiatus, I am thrilled to be relaunching Erin's Things with a focus on the women who really inspire me. I couldn't be happier to lead this refresh with my interview of April Gargiulo, the founder of Vintner's Daughter - one of my favorite skin care products. Not only has April created a product that is heralded as one of the best products out there, she is an ardent supporter of other women in business and generally, women helping other women. Both her business acumen and the way she lives her life inspire me and I'm happy to introduce her to you, as she talks all about success, the challenges along the way, her favorite quotes and books! - Was there one big catalyst to start your own company? Or a series of events? - When I was pregnant, I started paying attention to the labels on what I thought were my “luxury” skincare products. I found that these products had very little active ingredients, sometimes as low as .01%. The rest was filled with low-quality ingredients, which were often times toxic. Beyond that, they simply weren’t effective at treating my problem skin. After that, I decided that I was going to create my own holy grail, can’t-live-without-it skincare product. That’s how Vintner’s Daughter was born. - What were you hoping would be the big difference between working for yourself vs. working for somebody else? - Honestly, I never thought about it like that. I have really enjoyed working in the past for different companies, but with Vintner’s Daughter, I had such a vision for what I wanted. I had to give it a go and try for myself. - What is the biggest personal victory you've had so far (as it pertains to your work)? - Maintaining our commitment to the very finest quality and not succumbing to the beauty business playbook of cheaper product and faster introductions. - What has been your biggest failure or disappointment so far (as it pertains to starting your company)? - We gratefully make a coveted and beloved product and as a result, we sell out sometimes and this is always devastating to not have product for people. Our formulation process is painstaking and time-consuming and unfortunately, it cannot be avoided sometimes. - Any big surprises that you didn't see coming? - I didn’t anticipate how hard it would be to find a lab willing to work with our meticulous, unique formulation methods. We were turned away many times because they wanted to use cheaper, faster, lower quality alternatives to our slow beauty methods. - How has starting your own business affected your personal/family life? Click [here]( to keep reading more of April's story! Be well, Erin p.s. Do you want to live your life in sleepwalker mode, just going through the motions … or do you want to live on purpose? If you chose the latter, you must not miss The Clarity Course. It’s a free online video interview series designed to help you handle doubt, get unstuck, and live YOUR purpose … not anyone else’s. Attend this high-caliber online event for FREE using [this link]( The speaker list includes an Olympic Gold Medalist, not one but two TED speakers, a bestselling author, and many more. The series goes live on Monday, October 15th, so sign up now to make sure you don’t miss out! Claim your free ticket to attend [here](. This email was sent to {EMAIL} [why did I get this?]( [unsubscribe from this list]( [update subscription preferences]( PickTheBrain · 207 W 25th Street · Suite 507 · New York, NY 10001 · USA