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david@perell.com
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Mon, Aug 19, 2024 04:21 PM
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Hi friends, I have an update to share with you about . The company is going to shut do
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[Read in your browser here.](=) â â Hi friends, I have an update to share with you about [Write of Passage](. The company is going to shut down at the end of the year, and the next cohort will be our last. This has not been an easy decision, but itâs necessary. And I want to explain what happened, especially for our alumni. Our company, course, and community are alive and radiant. We have alumni whoâve poured their hearts into this community and built intimate friendships, we have a team who treats their work as soulcraft, and we have a culture of craftsmanship that is rare. Thatâs why this decision is so devastating. I started Write of Passage to take the loneliness out of writing. The vision was to bring life to writing education. That meant building a community of people to support each other and a curriculum that feels nothing like your 5th-grade English class. Those things I envisioned, but I never expected to attract so many people who are off the charts in curiosity and enthusiasm. Theyâre the ones whoâve given Write of Passage so much life. At the level of our mission, Write of Passage has been an astounding success. Weâve pushed the limits on what an online course can be with hyper-energetic Zoom sessions and a talented fleet of mentors and editors. We attracted 2,000+ students from 72 countries, reached a Net Promoter Score of 75 (higher than Apple), and we have alumni who went from publishing their first article in the course to publishing books or growing to 100,000+ subscribers. After a recent cohort, when we asked students about their experience, the phrase âlife-changingâ showed up 39 times. If you had told me all that without showing me the finances, I would have assumed that Write of Passage was growing fast and swimming in revenue, but that hasn't happened. Weâve built something worth celebrating in every way, except for the economics of the business. The first three years were roaring, but the past two have been grueling. Growth has been particularly difficult and Iâve been feeling constrained by the bi-annual cohort model itself. You need more than a great product to make a business work, and the main thing we were missing was a dependable flow of new students. Iâm eager to prioritize creative work again too. I originally started Write of Passage to subsidize my creative work but the demands of running the company took me away from that. There are people who can do high-quality writing while running a company, but Iâm not one of them. I think I can have a bigger impact doing something else, and so, the company has run its course. Specifically, Iâm eager to double-down on [How I Write]() and prioritize my own writing again. And who knows? Maybe itâs time to write a book. But like I said, weâre not done yet! Write of Passage will have its grand finale. The final Write of Passage cohort will run from October 7th â November 13th, and [enrollment is now open](. Weâre pulling out the stops to make this cohort the biggest and best yet. For one, weâre making it more accessible by lowering the price for people who enroll early, and weâre expanding the scholarship pool. So, if youâve ever wanted to experience the magic of Write of Passage, this is your last chance. What I'll remember fondly is the heart that Write of Passage students brought to every cohort. From Feedback Gyms to Live Sessions, I could always count on them to show up with passion and dedication (even if they went a little crazy in the Zoom chat). Have a creative week, David Perell â â P.S. I recorded a [76-minute guide to copywriting](=) with Harry Dry, and I have my money on it becoming the most popular How I Write episode yet. 100s of comments. 118,000 views on YouTube. If copywriting is at all interesting to you, I promise it's worth your time. [[video preview]â](=) â
â [David Perell Logo 2x]
Thanks for reading! If youâre serious about learning to write, [sign up for my 50 days of writing series.]() Iâll send you a series of emails about every aspect of the craft, from finding new ideas, to editing your writing, to building an email list. If you'd like to update your email settings, choose one of the options below. 1. [Click here](=) to unsubscribe from Monday Musings only. 2. [Unsubscribe]( to be removed from all future mailings. That'll make me sad. But hey... I get it. You're busy. Just know that once you click this link you won't receive any more emails from me. If you want to opt-out of Monday Musings and don't see a link above to do so, just hit reply and let me know. I'll take care of it for you personally. 3. If you're interested in subscribing to my other emails, [click here](). In particular, I recommend my weekly [Friday Finds]() email. In it, I share my favorite books, articles, videos, and podcasts every week. 10900 Research Blvd Ste 160C PMB 3016, Austin, Texas 78759
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