Today's Alert Is: TOBAF
Ex Big Tobacco executives are betting big on this unique new cigarette as they lead TOBAF!
Dear Subscribers,
Our newest alert is a small-cap company that is about to shake things up in the monstrous tobacco industry!
The company has a game changing product that could help consumers leave tobacco behind but still feel like they are smoking...
Hurry and add TOBAF to your radar! - Today, the tobacco and nicotine market serves a growing base of more than one billion adult consumers.
- Sales for the legal global tobacco market (2019) were worth approximately $818 billion, according to the most recent estimates.
- The largest global tobacco category remains combustible cigarettes. With over 5,200 billion cigarettes consumed annually, it is valued at $705 billion.
- Over 19% of the worldâs adult population still chooses to smoke and will likely continue to do so unless consumers are offered suitable alternatives. Source: [(
TOBAF is still in its early stages but is moving very quickly. This is a situation to not overlook.
With over 1+ billion smokers across the globe and most of them looking to quit, TOBAF has created TAAT cigarettes, a game-changing product that contains NO tobacco or nicotine, but still give smokers a similar experience.
The companyâs patent-pending refinement technique for the base material of its TAAT cigarettes is called Beyond Tobaccoâ¢, which has similar properties to actual tobacco such as the volume of smoke and âcracklingâ sound resulting from combustion, as well as a tobacco-like taste and smell.
With TAAT, smokers get to feel like they are smoking a real tobacco cigarette but WITHOUT actual tobacco! This may flip the massive tobacco industry on its head!
The company recently announced that its patent filing with the United States Patent and Trademark Office for the technique which causes Beyond Tobacco⢠to taste and smell similarly to tobacco has been advanced to ânonprovisionalâ status, with the assignment of a patent examiner currently pending.
It was last September that the company had filed for patent protection for this game changing refinement technique. Patents can play an important role in its ability to establish a market position and preserve the competitive advantages that can be had from patent protection.
Incumbent firms in the tobacco industry are among the worldâs top patent filers, with Philip Morris International and Japan Tobacco International having been listed in the 100 Top Patent Filers by the European Patent Office in 2016 and 2019, respectively.
This is a development to keep a close eye on as patent approval may be on the way!
Ex-executives from the biggest tobacco companies in the world left âBig Tobaccoâ in order to launch this new brand of cigarettes.
From big tobacco to Beyond Tobaccoâ¢, ex-Philip Morris lead strategist Setti Coscarella is now TOBAF's Chief Executive Officer!
Mr. Coscarella brings a wealth of knowledge across a variety of disciplines to TAATâ¢. Building upon experience in investment banking, private equity, and entrepreneurship, he moved to the world of tobacco at Philip Morris International (âPMIâ) in 2017 where he was a lead strategist for its Reduced-Risk Products (âRRPâ) division.
While at PMI, Coscarella worked with thousands of individual smokers to better understand how to position smoking alternatives to them and developed programs that could help smokers discover and successfully convert to RRPs.
The Company believes that Coscarellaâs experience with RRPs is especially relevant to Beyond Tobacco⢠given their substantially similar target markets!
Other Big Tobacco veterans to join the company include Tim Corkum, who spent more than 20 years working for Philip Morris in the Caribbean and in Canada!
Michael Saxon, the former Growth Strategist for big tobacco companies Altria and Philip Morris International has also joined the companyâs Advisory Board!
TAAT cigarettes contain a proprietary blend of tobacco flavoring which imparts the taste and scent of tobacco, and have been meticulously engineered to imitate various aspects of the cigarette-smoking experience.
TOBAF believes this similarity, along with the absence of tobacco and nicotine, can result in strong user retention for long-term positive change!
Leading sales and merchandising agency for CPG products, Crossmark Inc., is presently working with the Company to begin securing widespread on-shelf retail availability of TAAT⢠products for purchase by legal-aged smokers, which could include points of sale in the 100,000+ U.S. convenience stores serviced by CROSSMARK!
The fact that Mike Saxon, a former Growth strategist for Altria, has joined TAATâs advisory board may scream in volumes about what the future may bringâ¦
Crossmark was a major driving force in tobacco brand JUUL getting a whopping $38 billion buyout from Altriaâ¦.
âOne only has to look at the results CROSSMARK achieved in commercializing another tobacco brand across the United States to know that they have both the experience and know-how to launch a product to an audience of legal-aged smokers," said CEO Setti Coscarella.
Discover how this could be the beginning of something huge for TOBAF as it tackles the $814M tobacco sector!
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