No News is Bad News

Death of the local press. August 01, 2024 [WEBSITE]( | [UNSUBSCRIBE]( With AI, it's becoming easier than ever for small teams to compete. Even in your hometown. No News is Bad News CHRIS CAMPBELL Dear Reader, It's 1999. Dot-com mania is growing like a beanstalk in a fairy tale. Yahoo! decides to splurge. They drop $3.57 billion in stock to acquire Geocities, a swarming platform of offbeat personal websites. You might remember this… Before the Yahoo! takeover, GeoCities was the Wild West of the internet. Wanna make a shrine to your favorite boy band? Go for it! A page dedicated to your collection of rare bottle caps? Why not! It was a hodgepodge, with blinking GIFs and auto-playing MIDI files as far as the eye could see. When Yahoo! came, everything changed. It was like watching your childhood treehouse being bulldozed to make way for a parking lot. Everything was more streamlined, more uniform, more... boring. The wild personal touches were drowned out by a sea of Yahoo! branding and ads. The final nail in the coffin came in 2009 when Yahoo! decided to pull the plug entirely. Millions of personal websites, years of digital history - poof. Meanwhile, no less, the same thing was happening in the world of atoms with the local press. This time, it was Gannett. Death of the Local Paper As I understand it, the playbook looks like this: A company like Gannett swoops in, scooping up struggling local papers for a song with leveraged buyouts. They promise to bring these humble rags into the 21st century, but what they really mean is they're gonna put them through the wringer. This played out with my town’s local newspaper, which used to be a community cornerstone. First thing to go? The staff. What's left is a skeleton crew, sometimes not even on-site. Next thing? The local flavor. Everything is standardized, from the layout to the content, until every paper is the McDonald's of news - same everywhere you go. Then? The syndicated content and wire stories. Local news becomes a rare commodity, buried under an avalanche of generic filler that could be based in Anywhere, USA. Problem, yes. But also an opportunity. [Urgent Buy Alert - Monday, August 5, 10:00 A.M. Eastern]( This coming Monday morning at 10:00 a.m. Eastern, our #1 trader will release an urgent buy alert to his readers using a unique and potentially extremely profitable trade setup he’s been tracking which could double your money FAST. This one idea could hand you a huge windfall in record time. [Click here to learn how to get this urgent buy alert on Monday.]( Local News Comeback? Chances are, unless you're living in town with a thriving locally-owned paper (and those are about as rare as a phone booth these days)... You're probably in the dark about a lot of what's happening in your own backyard. (Social media promised to fill in the gaps, but turns out it’s far more useful for arguing with strangers.) We're all experts on what's happening in Washington or Hollywood, but a disturbing chunk probably couldn't tell you the name of their mayor. Enter the “hyperlocal” digital press… “The Naptown Scoop” out of Annapolis, Maryland is a prime example: demand exists. One guy took it from a tiny blog to a thriving small local team. Yes, everyone’s considered writing a book, starting a podcast, or scouting the next lucrative side-hustle… (All fine options, imo.) This may be a lesser-known “Choose Yourself” opportunity for those with a penchant for hitting the local beat. With the many tech tools that grace our digital leaves - namely AI - it's becoming easier for small teams to compete. Especially, in this case, locally. Is the local press an idea whose time is making a comeback? Time will tell. BUT… As an unimpressed subscriber to my local rag… I, for one, would embrace it. Until next time, Chris Campbell For Altucher Confidential Rate this email Like Dislike Thanks for rating this content! Looks like something went wrong. Please try to rate again. Congrats, you earned this… As one of my readers, you qualify for [this special deal.]( Only a small fraction of our readers will have the chance to see this. Fortunately, you’re one of them. All you have to do is [click here now to see how to claim your special deal.]( You Might be Interested in... [America’s New Money is not green. And it does not rip!]( [Jim Rickards Presents: Survival Secrets for the Incoming Crisis with Jason Hanson]( [Are these Investments Set to Soar?]( ☰ ⊗ [ARCHIVE]( [ABOUT]( [Contact Us]( © 2024 Paradigm Press, LLC. 1001 Cathedral Street, Baltimore, MD 21201. By submitting your email address, you consent to Paradigm Press, LLC. delivering daily email issues and advertisements. 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