Oct 2023 subscription data: SaaS grows at 6.2%, B2C Software recovers

[PW-Metrics-Paddle-Logo-White](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF5M3qn9gW7Y8-PT6lZ3q4W62NDSG2jL_SXW1GYY0444xtZDW8JWg7t7B9WvxW6gR61B5F_pyPVfts7F4h4KQMW3l3HZB1kSQQ2VRYZFH4LYfWcW3l_pg773pjdCW1NKkf42ZMCtrVnCZXs322BSgW964dVF1rgcmDW19_r0N6lvnH-N3lQv8lmtR7RN5GRKJbxRR-kW159k6S4npg6yW710n5331C0n0W1HRHp66tWYjwW2d2V6h8PfGSfW3_2zym3FwtYhV6sBvf3kvYlZW79_JGv6dD2ndW8JMRlH4l5-P_W6m03x11NyMKcW8smNd783V5glW6WRj_d93qhBrW5WGm0Y5dVs8qf1cl0WC04) Subscription Market Report [Driving efficiency with billing operations](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF623qn9gW8wLKSR6lZ3nTW47TZv32pqhXpW8gFM682YY8vrW4S43JL9k2Z6xW5VkBFM5jJLNRW8jp4FV97Rp6FW4yWp0S5l2RzJM7-7LcQs5SQVxc7kQ45sSKSW63jjnB2xLHSmVQpjbp13WK7-W7tb_-s6vQ_W5V8w3Nv6bPKz8W8FFqpk1WX9cZW5pgFDw5lWKpZW7pzGY14p0MF_N4TNLXChGPDqW4bSVNt3hQWjYW54-CK32hp7qJW7f316j8rXPJbW7j_5-J73vBz3W79wgW_8BPrY_W7-Ym8T4jZXr4W38RsVz3s2wThN594g-LNsh3PW2q08Cf934cKyW1WvF3s5-lzTSVfSl_766TVyqW7m_mVF8DhfG2f9ccFds04), plus new subscription revenue data for [B2B SaaS](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF6l3qn9gW95jsWP6lZ3kNW2ZTNYP8bDbZcW6vTJJs6SCrjxW3syB141-v0ggW3ZQQX81q92Y8W1Y2RcC7JGk1PW8_tcjR5q5JHrW1zPgl98cFd-qN9lyrxRdKQZDW2VF3n77R_n9hW1X1gqg5C1C9nW5xYnZ42vfdmbW74p7Fm2SS8KcW943jbQ43Nx4LN8cF6qfHhRPxW4bxfdt57Zn33W5p0Gn58QqmnpW3s2SSY5Qw_lQW7by5Yy6vcJxxW12gRVc3YfCmZN6V5kJyZsSynW4gsb_j3MMdgDW23HMbH7MZ195W83XFrw4vcPjFW8BxDSt5j1x4tW5w9rgH7mLb4JW5vgm7w51nwczW6B-jTt7j4rwmW1HgYsp46xP3MW9lqdSq3c9mDhW2DdYnB7vhWvtf4CchH404) and [B2C Software/DTC](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF4g5nXHsW50kH_H6lZ3l7W8g_25h2LShQrN2KwJT5BZwd-W30nH_b85www2N27TMTqM_z4QW7jrkBm73pvJ3Vg0mV99httXkW3Df1bM1Wjs5KW5p1B-f1wkk0WW2rMZ0h49V0QcW6GwtcS1QNBPjW8S9K735Cc7nrW92c98r473VdwW3pmJLj93N_2rN2Gbhz8BJv-wW4BKwxl7JtJz6W7ZQmN14MqSDXW41QmjX7LF_bBN4wJnRPVNlJWW5gJcng3qPm7lN25LT5GYbD4bVjjtdk6lf8q6W79pPVW1j36yJVKRz5C688H5wW5z8MJk6S7lzlW2tCsnW6pzkKcVNCYsp6G1cB6W3w5lmC6drwVvW5Wb7q36GgbnJW8F7Hzm6qmv9PW4DTPzl4hfY4VW1L8dlL5pwzqfW15yvC91D-NsBf30cp3204) [Webinar: The hidden costs of SaaS billing in a low-growth macro environment](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF623qn9gW8wLKSR6lZ3nqW19J44j1yFWZtW5sXQ563Ls5gWW1xbF8D2Hv8pLW8c5D3Y7PsZHnVk8TYW7BmFKsW888Gnr1DdZy5W33vqyr6d6vMnW1--Brf5mKJL6W29-Hgk3X_RJQW8wm6Jv3l3YKmW1j4mXY3NqNtYW85xFyD8pf0hNW4SK6GC4mrygcMkwkLxXPTGJW3g8bQn92-WYKW7R2N8Y7B3gS7W725Qk07FP1dzW64Ql4F6xVrW_W59b2Qf5hWWN-W5KDqTf4_vL49W3M8kLf73VlcgW4Bz2Nq78T1_FN49zhLhdSjzHW4C33Xc1pQwhXW4pyl_c5FLc_KN6xG0yV_y8KdW2J4Tz77ytnthW7CPRsv5hCYsyf8ZDt4x04) ▶️ Many of 2023's most popular north star metrics focus on efficiency: CAC Payback, Rule of 40, ARR per FTE. The industry has recognized the value of optimizing productivity with simplified operations. But many operators find themselves untangling a web of fragmented billing systems, making it hard to find opportunities to drive operational efficiency. Join Paddle CMO Andrew Davies and Forrester’s Lily Varon this Nov 29 — as they explore what a "good" billing stack looks like in 2023, and how Merchants of Record present a possible solution. [Save your spot here.](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF623qn9gW8wLKSR6lZ3ntN3GGHLR5vQ1GVgpYm693dn0HW36740s7Bd54DN6w2G9c4C8K7W6Y-s6g9gnzFZW7f7c7W1WMhLXW3979nP5zJsPWW1K4hTQ56pXQWW8CG9BQ5jnR3BW2M65n77DbNdjW7Nh9Jm4x6Z2PW4Klwl32lk-ssW42RSb91rJL79W69JrQx1qVb6hW7k0w-S1SyNs2W5mZJWG4XCP7gW69Qjqc5N--nqW8-B7tH5Q-NZkW2hl0wW6yFzxVW64c10B1Mrf1XW5cN3sQ1bLgnYMnYtNNbp-bzVZS7cT1ZNn9TW7Cs5DB82vWttW1cvSFg7mRfRgN72gTltP2THwW7jC1WZ7q4YlJN1z01QWs_3H3f68XrST04) [Register Now](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF623qn9gW8wLKSR6lZ3lWW3Pb9Ch17qrvfW2Gdbk52q8g28W2yY-CY7CRXjKW8bV9dT1qQ-_7W5c4N0k8j-20HW7bd1sj37bGtgW8JnrfF92Z1bPW6xnj9s6pxGg5W12bG5l6cpnW0V5MxGS2w9RgYW78VQ8D4X1bktW7hZYdD3VBqWtN6LlMSSbnqWZW5v3vjK2h1r9SW42w5Cm8Rt9G3W7j8kbm4hhqM_W45X34d7YFbj5W84NptQ5MW4LyW8V-BlJ7yPXwGW1gG7rB6rwPbYW4kCrVs9clpJVW7m4vjF9gxNZ8W4T6n6k1PVFk9W7MKKZQ6qzdMNW6qNJ-k2x9gXZW4Jt12C3D5TzcW3Pm8h671CDD5W3B54176fzSfGf3Wv-gR04) __________________________________________________________ [October 2023: B2B SaaS growth slows to 6.2%](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF6l3qn9gW95jsWP6lZ3n5W501K0L2dYL6SW7gn6SY1qclFsW1mhVHH2Ns0pzW5XjKXr6tH-F8W7lfg-v2NFBg0W2m7cst18XHs2VWr_Sc30W7cdW401b_08WZtqjW1BC18c1F6rrBW6VHg6p5cbQ6ZW2vllX81GsVP0W2xcmjq3hd5D7VXqDSH1X3z7MW1hn8Yh2m51D2W6tywtL6wBnJ2W5CLdst3K5-DrW89DT1G5HrNcSW5PkMvK2B_NvPW60Wk1r4jTgSjW8rG9fW99fnNJN12VF2N1JntVW8Fg5-c1l195hW2nc3fW8d-x4VMB_N0SMK37qW1cQhWD59rXkmW6J2T_s3Wt89JW1G0D836R9sgzN83y-G1sclcbMytqxY5n40bV8k2Jg2mfX-jdC73h204) 📊 Fresh data from [ProfitWell Metrics](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF5M3qn9gW7Y8-PT6lZ3n4W7XdbDz5MGzpXW4s68DV2ltggzW4BRTBk86SD6vW14v0sn94YJQCW1_mtJF5YcfP8W1kqqJC7VSb2mW14f1Qd1wTTTQW6Bw7sC7Bqyg7N9kVL_XZWn2VW307LCB743q79W6bLTBN4ZNMVgV4Svnk7zd6pFW5cZJqr6_s8CgV2D830599hc9W20S1Xt1MHdqQW5qMPbQ1M28-GW1k2DYP87zNVqW5KslN220KlGBW23frDV6Kwgr4W8TxM025ZMMFpW5SYf1G8HcCx-W2qj6Q623xtdvW28T88b3L44vJW48Hhj56d-ZS4W1GW_XF4ZjFltW6m3qD07wcr_Bf9g2v6H04) shows SaaS revenue growth declined in October, as companies came down from a bump in end-of-quarter sales and headed into Q4. Churn was only slightly higher, but is expected to increase significantly going into November and December. [B2B Index-CAGR Month 202110-202310](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF6l5nXHsW95jVnq6lZ3mHW4Rg4Hl7GjxXGN3RngrYXzlTwW71S1sm3yS01rVWStZ416m9ktW6ZzkHH6cB3dSW5gZXy_98n5VPTmzvr1Xh3HNW5PVQv37BLdrpW4N_rGL7sYSD3W7DmQDq5-4TdmN4QnBK4Q8Wy3W8FscQt3cHZ9tW1DkGR69kKr0HW3Q3W2W94jdXqN1sDdgNMfWQyW2JK7Fk8qrr09VKzwfq89_CPZW6bdpP44Dl8FxW4jp8wW4X1c81W5P-5Ws7MCl3HVccpdf3gK5-QW1_wpYQ4_9y93W7TrNzp33c4WRW7-nlQY1fl7hbW2zS9wh5nfHs8W6XJpSr7lFVh0W8HjqhT3vN04VW4BPWNM1blbn3W93lVnH3HSM6kW6jyWlZ5tMKZvW642VJP2PnQBcW4WL_h31kRRRZW4Y-C2g3tvww2W5WSPyY4p8JW6W4ScFk93VgzYlN7SlCsNyN_gZW8jv-_Y3s9XxlW50j11x2WbTXmW7jh8WM2-tmTQW2Fks5X3r_0ClW5CHBVT1Y6GM4W3XHd0-1DSjKMW5Z_66v39wYbnW9jBvqF9kdtKpW2Pfksx1xdRJDW5qb7Bw5B4GmMf7J5lpF04) [Read the Full B2B Report](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF6l3qn9gW95jsWP6lZ3mkW3S7SS17Nyg5WW21RrZp32mC9qW89bn5g6LyXYvVxfv6Q3-Mh1RW6YPXRV38j_fDVyzYGw4HmNKfW5V-ZSB2phPTXW8x2zfs1YGRH6Vw_J8Q5vqNYmW5SqKXm8hctNpW5lQC4M7chtMCW5dq1Wx1JDYVVW1Lr8Rt3jmYy0W1FdQm24pQNPMW3ktWbW5VWSlwW2PqVrP4MYn6_M_H38hy__fRW6bhrKc6Dz53BW4wLV0G5T-BLFW6pP3K79jv7t4W7xbBY42rcvjbW7q6Frn6MX2TZW73Sf_Z5007ZjW11_Kns5S0_TTW5nFm3b7GrL_sVm8Xrr5NSHcHW6ZKphp91X-J7VtXd532DbD3bW3wFy9C2wnzGKW2HY5yd6ZDYNPf4v1YsW04) __________________________________________________________ [October 2023: B2C Software subscription growth back to 6-7%](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF4g5nXHsW50kH_H6lZ3lHW6S5XDG4T_-g4W8QnG-w2sf1_NW2scYBy1llGv0W7PX6rz3bJSQLW6qHnVN7F3wx5W7MMtNd5xlTbZW59Xrhy7KTRL1W92NWhD57NYKFN94Q8Xq4j0ybW12SkJd1rCMKGW2YSB7n9kY2WTW36L_Wk2bv8N8N8V0KH12VZ4HN55T2y-yZdKvVy3qgR8rjkfLW5Z7X3r8BJqCpW3CzKLw5Z01bqW3NrShm8Dzf2CV9X8-d98nflXW3XCk836zvx7HW8kFfYL4lYTbKW7gg4mZ7gWWNMW3ZLy4Q49rMPNW70JfNr24fFNDW1T7Nlj3CY_rlW70Twh982zvjCW8GZ-LW9fmRg_Vw2Pbn6zJjRdW7_qGY046KCZmW7sWBDS69Sf_lW5nCjMY2VtnCHN2n50B2LZJLtf19lX1604) 📊 Subscription consumer software appears to be growing again after 18 months of turmoil. MRR growth outpaced US inflation for a third straight month in October, mainly thanks to lower churn relative to sales. [B2C Index-CAGR Month 202110-202310](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF6l5nXHsW95jVnq6lZ3nDW4FkZ2J7Wxr2BVn9f_w6YBZLVW1hNfZT7LynYtW47D7Y_71r6HVW8800tW3MW0sPW8JDMcw5R6vtGW59--tW4jcJ5WW6d1xvQ4hY4YgW86Gx3P5hWM-9W4wyNxF3Y6kCxW58SQh32SVm8BW2Sr4Lh4r6PwzW5vSTk44bn47rW1pWqvF2mvdCQW8lCf6V5z-6zvVCnhhG4bkzCYW9jXHrn8sLGwTN29Z3n7MNKFtN2NYw3RK_tVvW49cHtw5F6v02W8_XjGw482HmzW4tkSC74YTP_GW8vSZCX90QzFSW1bg1lG9lkHWbW7pSqkl1hlC0FV2kG155sFvZtW88T_057Vd870W6vzhy26kfXstN22WP9qyMCvXW9hg_RC343g6HW7ztgRZ92FmtCW24h_4h5wWjj3W4rkjyT4xXJhTW4KNptB4sWdrMW1fx9sY3ZLlr9W4b1Kh43VfYMSW5-c88_348skSV8PPXw7PtrbSW8GWtgn3LjqgQW7HfJg569Q7PwW5p67nl1F-Y4kW3TWps_1qr8psW500fbz7hssRTW3JRGjs79wnR0V39k0K4QVgt1W7N656_42L10MdkR0J204) [Read the Full B2C Report](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF4g5nXHsW50kH_H6lZ3kZW90pbSW7MbxdBVnTRtQ8L_vM6W8cdTWH1SkP-qN4KJg0-XZt5VW8JwVlD3SnFzjMGyc9_sMYVNW1skT427V_hPDW3WsF4q2_mY-BW5B05LT15fK94W4TGGTs4nrrJWVV5h5732bmQHW86ztDJ7phrW7W2km1Pd8LWbyqW4xR1zk2DX05KW4ydn6g2j3CTbW8t6qLx61S_PsW6Mp1xV6vShqVW54hw_n9cXBkrF1jRwnXccwpMRZdd2fW0cSW92Z6qR2HpXnYW1sh0jp35VgBQW57BPvB11kq6fW8gyvHc1SkgJlW1zlXCn187cRwW5k01_148Pv47N4D1cs7KczNBW44BD2j6gr7rWW58X1hZ4XCvMZW7Msc9H3bhf-vN8PZXD4VKvbJW90mdNv5sTfm1f2Hgfk604) You're receiving this market data because you signed up for content from [ProfitWell by Paddle](113/bNfN04/VWg6dH3kmNhBW5X3FNd1x5D1wW824bMN568LhZN8rPF5M3qn9gW7Y8-PT6lZ3q4W62NDSG2jL_SXW1GYY0444xtZDW8JWg7t7B9WvxW6gR61B5F_pyPVfts7F4h4KQMW3l3HZB1kSQQ2VRYZFH4LYfWcW3l_pg773pjdCW1NKkf42ZMCtrVnCZXs322BSgW964dVF1rgcmDW19_r0N6lvnH-N3lQv8lmtR7RN5GRKJbxRR-kW159k6S4npg6yW710n5331C0n0W1HRHp66tWYjwW2d2V6h8PfGSfW3_2zym3FwtYhV6sBvf3kvYlZW79_JGv6dD2ndW8JMRlH4l5-P_W6m03x11NyMKcW8smNd783V5glW6WRj_d93qhBrW5WGm0Y5dVs8qf1cl0WC04). 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