SaaS update for Sep 2023: MRR growth rises slightly to 8.4%

[PW-Metrics-Paddle-Logo-White](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRb3qn9gW7Y8-PT6lZ3m1W9hFTc81mNCZfW2YLN1l2Cpg8rW2hV9C38MrTZ9W4NSt6H41ShvsN24nwdZT-r1VW7DWD3b8sCs4LW4k61-P3SFf24W1-kV3f3CHJdMVBR3BV83f-_JW4zH-1p2T5wxHW83yqGK3qcnmHW3fh9mt8-pyq5N3x0kgjg9GWHW4qCnq35vQj4sVlZmbx6vJD_-W6SHC856Wk0VdW3B2NBD2sV2vFW7W-mpQ1bDxkjW16LCSV3T4xCfW75r5157N3ctgW9c8Rj968HmhQV11bwY4XBbw2W6gTMv_6fRs-2W7plmpP1VkSFNVfP0Ql1j_q8vN6qnlr7DDcTkf29wjCM04) SaaS Market Report [Webinar: analyze retention with the Paddle product team](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRv3qn9gW8wLKSR6lZ3ksW8WSffC6FL2tcW5vH6hT6cLgg6W8jTrsT7f6Tw1N8Jk1yTbgwhVW33tNnW5BKrRNW3ZQh2c8sV1vQW21l7l67dXDTlMqzHNDb87c0W1f2WRz2KTj7MW7S3N4x67BxVTW12dWWJ5YycHnW6HZ1N84Z-rzfW2yGVxv5l-hSDW7RwvgY53ZSbmW10gY3_4HRh46W4RH-DF1NfmxtW230p551bjQZsW69KbbW88gWKGW2g1Gt76S69FGW1lKVdQ95Y9p8W7T1dVg8xjg7sVNW0YX4hz8bzW6CwdWk1Gfnz_W8VQttc1hsqXQW5GdH861z7P9NW2c3XZM3mY0YTW2vVfxz3H2Sq-W8tbnXt6sSSrMf6KGDhb04) ▶️ In an environment of slowing sales, retention and expansion revenue from existing customers is more critical than ever. Join our live training on retention strategy, as we show you our framework for analyzing churn and finding tactics you can implement quickly. We'll cover: - Which customers to prioritize for retention - Designing cancellation flows - Offers to save churning customers and drive expansion - Dunning and failed payment recovery [Save your spot now for October 25](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRv3qn9gW8wLKSR6lZ3p7W5c-xLK99vtH1N8wr_1h85jTfN325bGvCPYfMW164P4W4M03k0W2-Z2Vv1d_3pnW78ts4X78L6pZW5LY1hf8L_q7sW1Xy3ZQ8sCvbZW2mqypg7BG7SfW9494B51p91cmW67nF9t8WnvnzW3ZlbV65tk-Z1N481JX1g1ZYKW8h4gYZ5CNJXPW3qqGGt8sXqf4N5qhzB0DGL9kW2-rwYP5ZGx3TW5rDSXD704M7NW5s-vKJ4C8c_mVcGJsN5Xj9nnW4MJ2CZ86Jr33W7p9bvf429XYbW5WbCgh3-36_JW28RCWt2JCDc2W2MsDm07TKqxsW5_2Q9B6Bbjq5W3nBQrp6klrncW7rncm990C7yFf5qynyv04). [Register Now](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRv3qn9gW8wLKSR6lZ3mlW5Pg7R727JZ9cW5Kbnh623t-cYW5JH8_G70b-PvVVHxXn8McbkrW8TSFr-20bNb6W4vBv684jr50SW4mPD8z1NvRNcW7ZG1Fl3qCkyvW96JjB05XbW1VW1bdFHD276kJhW50kFJL3m5v9DW8kysvt7GQPGZW6Cd1Mx25v-G6W8yp59M7cT5GWW81p7t594PG_qN2hhztBgvDv0W70L8zQ2SnD_7W4rHkwq76F-bmW4BpK-l99W8NHVCTDgg8Gp29xW3lW8945s59KvW5-gHq11DMvGZW1hTT3h7MsSp8W6TTrsp6Y3vZ2W6M5LVF7RdVv9W8kS-sH2v0jsgW5y2Jjt4NZCHtW8QDh_J3Y2WFMf5xB2qd04) __________________________________________________________ [September 2023: MRR growth rises to 8.4%](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP3qn9gW95jsWP6lZ3mqW7bB15k6FkkChW76bPm312ZwrmN1P5PhlsX1YnW7GMzpK6hLkp2VLF8HH5l5kGCW6rRFtC6QHJB3W50KnFW8Vb8T9W21srZg4VGCPfW8qdlWd4qhtYXW1kkcJH1KP2pTW6xkQl81VYH7dW1HryHJ90RpXwN1kZt19LQ5sLW6nBv6m1KHcGXW81kWn_3KJJ7LW5Ssx175MjfVwN8vdx16tqP93VLW-wB7PGqGRW6j_KmQ8WRnLgN2YPbc1bKSFkW3NWWzB4F9dk_MLY3RzyJg9dW4tw5WQ4h2P9TMX_Vwjzwz9zW6Nh7n92FFyG6N2zNZ07YG0k5N72ycp_Z0fHJW4_QJ8n8W3vffW5gdVlB5GYynLW433zP47ktzK0f3Kyqyl04) 📊 Data from [ProfitWell Metrics](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRb3qn9gW7Y8-PT6lZ3myW4_z3Zs3cB6swW3b0kzP71gDvCW1z04gb89P4bMW4tyggS35Y_gyN30lcdTR57PjVMnJY2801PpMW2YqdR46v4d_JW6DrjTX5yvxSQW8JCJjm6kxnFPVV3_Bm8f6PRhW1Vzmzf4n5SfJW1m6Hbj42D5STN3GrLHZjB5jHW8sQS093pmYkrW514SHb6p_pf5W3Hb_tR45yVcSW8C2tgV669bVnW3-MRXL6Xxxm5W8BCrmr8wXv1sW80yX0m9kBf3qW6BLnrS8rHdzQW2-kdgf55qwWZW6DyDMF9cTd2cN8-C8BcGbvSQW4FHKqw8Z5M7kW5Q-rY38PZ082f42FrKW04) shows SaaS revenue grew slightly faster in September, as companies pushed to close Q3 deals — typically the last strong month for sales before the end of the year. Churn's impact increased a bit, but was outweighed by the higher sales. [Read the Full Report](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP3qn9gW95jsWP6lZ3kPW50lLzr61ywh0W8gfRmf7nTc3dW7DKjBT65dgHKVY9bNg1sjSqNW22rDkK6lnl59W1DshQy8Cr6NPW1pCC2C7Ny2bkW6DSygG23n5YKW6Vhzjw5ZSpCvW6q82QG105Kz_W8Zz6jb7tFqH6W8Qyl976scQRrW68_nqN7pvHC2W6XTL2f1TcdrWW3V48Th49_502W7k3Pz25XWpgHW2bkZ6B9h0QzLN5SmDxzZV1rdW83hTyL21cvdVW4Vx5mv7FKXBKW8FHnxz4MR-ZfW8NCSY04KCV4rW33Qgz96VZsvjW1GhD0q8pZs-rW8VxSBm2z1213VZSz4s86HZxqW62cwdH3cV9_PW3kjVzh1f8QL7V8BBML1GVL1fW630Pt3369gRFf1cZ6Zg04) [ProfitWell B2B SaaS Index as of October 1, 2023 - MRR over time](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP5nXHsW95jVnq6lZ3l8W6Z-ppy8SJf--W1fYB5T1ggQDCW3pPbBW5w0ZBcW709B_p1pN7RJW2Rp6D56clMcbW1N06M_6d-TZ-W6VdX5w661tF_W8yqHT_3mWkDYW5psMHr94m9d9W45GbFd522byCW5Z8cC16NWv5nW7rCJC31rkJMvN7KtWwNtNVlqN38XThN_NCM2W78Qxdy4JZst1W5qb7Vk5_4X3FW3W0tXl2gLPHpW3NMh6z95tNW0N3svsXC58yYwVfYthJ35c484N7l-KHsy37ncW43kbsz9flbs1W3V54kn31FcWlW6GSnv36DCTcrW62SZW26ZJwfYW6NbH9T3ZnHGzVQ1l388bN4k3Vpl2298PH_XMW6YVyDd2-5pQmW1gRWt41FgS2bW8dVpDT8zRQKWN6-5St2k2k34N1BCF28dC2cQVDJ8Bm51Ps9lW1ZQCqx5892tmW3C0TP23Y8mX9W3QMfmj3lK8f2N5RHGZw5XRxQW47kt584nqlpYVD5qty2hR5lVW8SnBxF3BjW0GVGX3sT6dCzS6N67ZWXsFBp2VW1hWZMh8VNRVZW3rWFz57D2txkW3QXJvC3lDLYbf69pMpP04) The [ProfitWell B2B SaaS Index](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LPK5nXHsW50kH_H6lZ3l5VRQGK22xDPYfW1RYv9L6M45_-W6BL8gP1TbtSwVFx3384-75xdW9c02bW6Fzd9vW771xpq7sB2cCW2vrrXQ1_6Rr6W6jKq_l78-n0FW88st2C34SxylN6QkRBfZ0mdZW4sp8sm221wYtVtX9j12n-650W2rGfrv5BMyWNW93PRM87tvckCW3sb1yh56hPvyW38vsGS1BGPd0W38dbCw5fS1nMN2x_JGnT37kJW7nP8-M8y6RZ7V_wWN28VZyHsW3T1dHF57fNfcW5CY7VL8WqJrYW463QcQ61Q_MHW1f8MZn6x4-70N8WbQ32FbbPRW2NXmqt8Dj3WvW77mdsX5-3-B-W2YPMNr1L7ldKW8MXpkQ4TwrMQW2bpTXh1N9rfCW7L8G326dyL64W6mPfny4YljnKf3C6F0804) tracks aggregate [monthly recurring revenue](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP3qn9gW95jsWP6lZ3lJW4j1QBX892YCtW1cVF5c6YRC0-W1j4Gww1QNqG5VsvkWt3GcgzrN85HnP2q_7_2W58vMVR4cFG6HW5l8-9B5XzMKNW5QjVsl5dwGh7W6XwqSK82SvsKW94C8Rr6_k9LwW4yFtQT44gNJFW2_3bRc46TSKqW8z6p7J2M4pPkW8yCwPD1JRgNrN6ymlLSP9dy3W7CHgDd8XJff5W6Jm94w2VZBHWVyy5pK8hfk3GW124Z4717tkMrN68wLgqQfYPtW8gl8Bq8599R6W2vyxX96345v7VLC3zj6Swm_DN7kL2knq51xwVMTnzf3N5DHmW5Z0Y8T2jBCrJW3x19pB5tNKwHV-qsFf5Vs9TkV1MdtK2tsrcdVPy0kg4PD2ygf5RqvW804) (MRR) from a sample of the 34,000+ companies on [ProfitWell Metrics](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRb3qn9gW7Y8-PT6lZ3mnW623cSZ1VwPLHW5z11M51f56c0W4spSp86jM51RW1k_b8X8vYdRNW1r60Nl6gg3vKW3b15yS1kL5pSW7VyXHz52S3fWW6KcLrh806TT-W2YjxM05Bqw_xW2fZsX24vVlN-N3TtfX41J1WpW20TR9z97jvkWW8nCFJC2zcLh_VwJl767Mw3K4W2Mdwrn3_BggcW4_j3HM4vFQ9JV1dcz74PPldKN8phfZxDXKVQW8YCX4129mXqtW7LcS3Q3d9wf0W7_jXRR1Qn-kpW5X2bcJ8yvgcVW3_9WHf4kcSB5W3CdBbH8cS3cgW4-hyty8PWTgjW6lM4dc4LXJ01f2W-8bH04). [ProfitWell B2B SaaS Index as of October 1, 2023 - Compound Annual Growth Rate in MRR, Monthly](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP5nXHsW95jVnq6lZ3kVVlDWF577ZNjmW72fF1W7pyXrlW4NjJ7s4kgZkcW4L92J92XM9QmW3cf3X_4M6fMHW3k55l54h-gGTN8hbqKyK862RW4RVnRP7RvC7jW7clNcM76fDBVN85y-zxzz8ThW8q4q7v96LmFJW7ysgW46HWCWMW1Q4_FT4_cQpgW7HK5L86tsdJCW99wFKH542Hy1W3br-Qr3sFks9W4nTSZH2ZPm8YN65NqMYmml95W4Vwm1n7vWr_VW7pvKvc3nYgSsW7NvMDR9719D3W90HPHM52Xxn0N4zT9F0cdglZW7xhghC7GpXVBW4Kc26P7B9YVjW1dQ9wB2XkP7BMPX7DcGRB94W8BWVML3fYLFMW1c25XY4h-m62N2KsrthT4pCvW2x9x0_2ldtTXN3g4zGcsxZmBW5V-QCw6Wz7pWW1NLLqZ3kdsZNW4mjPV98DvsCzW44cGCm91RPVQW17Llj61SRJChW1SDv_39fhJJMW4Nbtd637kfQqW5CRJc_7x49mHVD7bJ65N4kMbN523wLsxBm8BN7_BWnBfWgZfVHyFDx7wNFNBW2cdV0n2xVR_9W1K6d0P86DPmWf354Z_q04) The ProfitWell B2B SaaS Index increased at a compound annual growth rate of 8.4% in September. This is a moderate uptick from the months of July and August, when MRR grew at rates of 5.9% and 7.6% respectively. [ProfitWell B2B SaaS Index as of October 1, 2023 - Compound Annual Growth Rate in MRR, Quarterly](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP5nXHsW95jVnq6lZ3nXW806M064vq1W4W3V79QP8j1L-tV-2mH98vQBYrW2_XNxT2QbJNpN7rRq5cR1FTrW1B9f7T8_vd27W4ztZy170LlSCW8CC8y-4wq202W3htb-r1GBtZYVlZCQb3lTBjCVTr8Fz78Mz5xVSRxXL5QdTPPW2kfXyY4QZ_MQW2PFPmf6L-5gcW4BCfVw1W95tvVq9W1J7j9p8TW1F8TCj7zHYjXN9kttflqCvf7W352h1y7bl01wW6DgHc78cPWSgW2ZkR-w5J9KTrW6ZSy5l8JX8W8W1JT8pY3bXXwMW4gy9_92zY8VTW6-lW0k4k5t8QW8VMz3r4Qg_ymW6TX-cr7ZShvQW2069BG35XcF4W4BxJWM8JNBQ5N5BW5N7Zgm7gW21wRt71bdh5rW2M3P936srr_nW61vg8P51ntf5W2ZD0tt6D-vkrW5X6wNT4Y-ZWcW1NLQvq7wPB4GW107LkR8nTCt7W7B5gmB6b67YSW60cLHm8wdn3LW8SHCxy9gM5LbVxskql6h0sF2W8ddlyg5sz4z2W6Lm_b-14q3-JW7LtQnG2vTB11W4pZtjk1q3JbgW2JsDw04LVJL6f8vrR-j04) This nets out to a CAGR of 8.2% in Q3 2023 — a slowdown from growth rates of 10.4% in Q2 and 20.5% in Q3 last year. Q4 is typically known as the weakest quarter for SaaS growth, when fewer sales close and churn hits harder. We’ll likely see revenue growth go below 8% over the next three months. September’s uptick was driven by moderately higher monthly sales The ProfitWell B2B SaaS New Index is a seven-day rolling average of MRR from net new sales, expressed as a multiple of typical daily sales in 2019. A 1.00 index reading represents sales on an “average” day in 2019. Because these indices are seven-day averages, they should be read as directional indicators and not direct inputs into the main SaaS index. [ProfitWell B2B SaaS New Index as of October 1, 2023 - MRR impact of net new sales](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP5nXHsW95jVnq6lZ3kKN99vLzf1rrX0W3VHszh7N4sh-W6PM1vv1s7-7yW8CFRvd7MrJRcW4NhyJ26mTcDDW5-RtDJ4kXQ7cW6zgGlJ7N4dyBW5t2kfs1-6rn0V6D8Nz6W1-cGW4l7VDW3DqZxcW3cR8HD831hWSN1zXHqzNWw3rW8QP2r15KK2Y6W2zGH5k7k_8HVW5_wG4_2_zr37VK9W014wJT85W3GnSTX1Vlh5DMYb1h8mQn5qW9jw4FY1NnJ5-W7gmHHs1LqmWSW7vs_Gv815-lbW35f1_95npfKST_jdg7pjSYgW1hbDpF1pRJH-W2CCBsc6LjF5MN2yrbJj7syh6W1JGQxJ3BJT6fW2zKS7Q1jBx6PW1BYWd07CN-PHW4Lk7ML7jkJfPW66Myd48TxPCmW2n64Y71ZLqSGW5psRWV59jZn8W2Q0wHh5XLqwsW4J2TpP9h-2VPW13Yz5P6tz5QlW6BBQBD7W3TnnW2FhfKt15t-7VW3dMqcT36Fb44W6XcqMt1_D7JSW26Pfs44fk64LW3yWSfj7hT3lLW910Yd29jCcxBW5cf4861DBXNJW8bGpYv7YX47wW8HP5F61YGY-ff6lMbPx04) The ProfitWell B2B SaaS New Index averaged 1.53 in September, a 5.2% increase from August. This was the highest month of Q3 for sales to new customers, as sales teams made their final push for bookings before the end of the quarter. We expect October and November to see marginally lower sales compared to September, before a 10-15% drop in December. Customer retention didn’t change significantly September revenue churn was similar to the levels we saw in August. The ProfitWell B2B SaaS Churn Index averaged about -1.66 in July, showing that nominal churn was 1.1% higher than in June. From 2020 onwards, we’ve seen churn stay about the same from Sep-Oct, before worsening in Nov-Dec — as companies trim costs during annual planning. Due to slower forecast growth in 2024, we expect Nov-Dec churn to be at least 10% higher than the levels seen in September. [ProfitWell B2B SaaS Churn Index as of October 1, 2023 - MRR impact of churning customers](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP5nXHsW95jVnq6lZ3ltW3cHZKN3V30GHW5VstQ122Zh1wW7HfGnk2ThvdtVw_gw05cgk5BW5brPDs4HzF2PW2Gwhzh2MJhcPW38hbtH4SJ-sFW5F2V7p88fFznW4PF82-8XCsm6W3pcyh63n4VDqW19dgPs58hqzjW2j66kt26HjFNN6vyG9ksQq05W2Nj_Kt8PB7WVVJ4yz03BQdmxW2zj7D23MsDl7W1xxgxx4s8Y-vW4ZYdKG2Rrpr4W7LjKCm7tMGlWW1x7jX135ZWcwW8tW3gr2S9LTVN3cHCqfDgBWFW1h9bfc3x0TF8W8mr80V1fZp1RW2cM1K_3rHXrhW58BFjr7Pl3gzW1BNygH831l99N3d4X9nx5JjfN3nwSV39VM72W293wsZ73mbqHMH315V_x16mW7Dxpzv2tlz1yW6JyyKq4Vqfq7W21CSHM7Vw-BrW5-6W9c92ZFhyW6f77b71j_HJCVyjxRn42dtXYW2BgNPv1sKsyPW8NP2ym7qT6X_W1ZqCj-4GZsy8W1-dpZf89xGQzW1D0gTR1bZphjW4rnV4j5__M6DW5RbHPx63lK5xW594cMM3kJ--BW7p4tD23jKSfnf8gVmFC04) It’s already Q4. What now? This late in the year, your available growth levers often fall into two categories: tactical improvements that can be implemented by December 31, and strategic plans that will become part of your 2024 roadmap. First, create a Q4 retention action plan: - Review [health score data](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRb3qn9gW7Y8-PT6lZ3lTW6TFmM26JwCdcW4hgJQj77scj1W4DHXPH3pN6R1W13bM4p2fyKZsW36Dlk55HxGtwW5FwqJ44hh-40N84fW83c63mQW5_vpFD772jVmW1m7_Jd72W741W6m8rz71BfS8wW87xXx58YqHWvW1GhLxK87J4Q6W57cW9P5r6dJqN7Y9RNk9ZgvWW1phrLq4zn1k7W7scqtd2w3729W8j7ZX29g-ZPrW85_2bg8BsxVTW2NbRSG2p9Ty7W1hxzR-8G62dkW936qLT1rG-f3VcRdSQ5_gjbmW3TjWKG2SqpK8W6wRsk45qYm87W14tWFM25WshZN57wlb02CXyDf8SWHMW04) to find users who've become less engaged, and target them with enablement or support resources. - Talk to your large customers, giving resources to those at risk of churn. For happy ones, find [expansion revenue](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRv3qn9gW8wLKSR6lZ3mxVPZ6KV7CZ87PW5_TGBn1sWC8xW34_q5Z4yNbnxW7xMbz87vFY-DW2RjC4J1Xgyr2W8SPV9L7tB2gBW65PTjR4t-_S4W5ChqlJ6tl3t-W6vTsqy63wx4QVQR-PJ1b386yW1gsk_X5WZrKTW2lNhh15sVB_jW3VFc1z3z32p8W195ql06ZJvz4W4twRbc6lJZnXW1ZJDyw6-bk7ZW47J_N550zsYFW2ngg8Q2lVSPTW4fwK1S4gFG0xW6Wt-lp4Y-YMdW5Dm4rk9fbxz8VSVlX44T-NVxW7b_vRg33hXWSW79xyGs2-GfJVW7GdmY-5XGt57V15vxC45XMYtW87X_3g7-DNxVW916c7q69bjRkf6Ph5f604) opportunities to upgrade them to premium features or package an add-on offering. - Create [salvage offers](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRv3qn9gW8wLKSR6lZ3lBVw7VX936G1FCW29J90g7DJ0cyW8ws6m82bjbhNW3cmh8G7g9ThGW254Z0W3bSRDpW5PQ9Ln7NVMxmM38bHbxPYD9W7k9FZ_1ZpwxRW4C3hr78HjZw9W4gmpvm5H95YVW4xMbGn74YvznW5b28pZ8H49bjW2vB__C1z3mctW273Yf61pZg6VW6jylRC1sSHYmN5V4bHtcBQnRW4N4SFS98mpgkW3PkgCh5R8TvkVxRN0c4yPXg_W36bktH7xCNP1W4rNy8F610F35W2GXd7w2C6hqDW1ryKH51Jj3rwW5xDgdK5SNn6PVS_vZl5l405WW2y7nm16N1TrwW35RXzH3JpwpFW9d17rP66t_Ltf7SlWmz04) for customers close to canceling: discounts, a free month, a pause plan. Keep users within your product instead of losing them for good. Second, review your pricing strategy. Our [survey of B2B pricing leaders](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LPK5nXHsW50kH_H6lZ3lWW7R_Lqs82pvMpW71CtYV3X5QR4W5mS47J3YRJSBW75_R2-57pB7BW8Z_hGn4HxZw-N26jMZwcb1TQW16Ls-p5gSCq6N6Y3-QGLnmmNW511Ggv4ZwYLvW3XdbN-2PJLt5W7QsWYD24pS40W8ZNzK53-Kg0BW8MM06l84vmyLW34zM-y6xVg2PW1GL3wz13KhZJW2fVhl28C2hDlW1PKJgl1ZNky3V9_jtV7G8csmW3NHK785_Y4j0W5DKmKG4ymvBzW8HdXgs3YhJDxW7-Hg7r7YwKTCW4Yk3q27v2WmyW275TZM7DxKWzW46F1Qd8NJrKWW42w3-995T0jDW1PmJ_Z4Yc6F6W6Dt-Bg3wFWgTW2-Qvr-566jwwW30nG193PlFvWW7FWVYv6yQ6xsVqtrPP1_GyDjf38KY1l04) found that operators are updating their pricing & packaging more than in previous years. But most do so by primarily copying their competitors or applying an arbitrary profit margin. Customers make purchases based on the value they perceive from your product, and whether your price is a reasonable exchange for that value. The most sophisticated companies adopt [value-based pricing](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRv3qn9gW8wLKSR6lZ3lxW5yNFVx58d4C9VV4Gkr4bHDjCW61Q1R_6ZX7PWW7h27WF2yN4rqN5mD4kcb5dscW3qWP_77v1YVsW6l-SST5DBkTRW5Rp6pg8pmjMYW3Gwr2k6bQ_X0W69vtlj7PPJcVW4kTT-t4F3f2mW2z82zl8HbcXhW5nfKC34cS0BVN7sDl8wg4b0YW73lchg2tPqmFW2RbLpZ2fZz32W5X5k8L5bLQqVW3StRdh2GPrh9W1wsHv18h4HVXW4Wx3t07Dd0BKW1dzXfR96Slt3W17BdBv5nlQh0Vpj-Cv4kdnj0Vcc0J72y1F2mW1fVcmY2dQ_5JW8CRXr55H1k_WW5QpX9j2GDwbCN9fg8FqczXw2dtFlsM04): regularly measuring how much users value each part of your product, and targeting customers with the highest willingness-to-pay. With market conditions changing quickly, check in with your customers to see if their preferences are changing as well. Finally, start planning for 2024. As SaaS growth has slowed, we've spent 2023 scrutinizing data to understand how the market's changing. Among our findings: - The slowdown is impacting startups more than large companies - Vertical SaaS companies are likelier to outperform - Developing regions are growing faster than developed ones - ...And more Want to see the data? Stephen Ngo (Market Research Lead at Paddle) will go deep into the metrics at our upcoming SaaS Happy Hour on October 31. [Sign up here to reserve your spot.](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRv3qn9gW8wLKSR6lZ3pRW5vhzj53rWZ2ZV98p7K7FwT2nW4BckMw4JhQmnW8fwKD58ybNg2N78tgDL9zzT6N2JmXcVc_qVHW44S1vg1hf2_XW7d01b48C7kjmW7jfGym4HfYPfN2dvJMYyYx2JW5_qTp86zp2y0W3nc-3J4bn94JW8kzplY72t_z2W8KqSXY7yVGbyVT-2ZC2Q7W-SW4gWl8L4GrjhxN8F0HVdQcqY6W3-WYn-7D4J_SW6087np1vQjYHW4ztGGC4YLnj7W3lTWCy5kjCXYW885Y_34tfZb3VDVDnF6l4c4LW2PNZpb1PxcNWW7TcDQ37ltyk9W76wRhb4XwC_fW2nrb3x6WR5JPW2rKyJ_6zRhMgf3F_LSg04) [READ THE FULL REPORT](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRP3qn9gW95jsWP6lZ3mMW7yQJYw3VPlBKW31kf3M8ngWsnW93YTSy2Ng123W7KM8Nr5cxyp5W6FhZjY3hspbCW1kBNHH3xC7Z-VpHB3l51wRD0N2lw893QZdtKN5Qr8csnPs_6W1qFdV55Sw588W1BrGT15dXQ94W5Ry_JT7tb78jW8ftHYp3qMr6ZW8tqbWV6nyltwN6YQVMJncdpTW76K7_Z3kZbtVW42hMtr5C0t22W9gsKpr8zbv2nW2MjSQ_11RbwfW89GksK1rKtKFW4vZYNb1D09_9N5yGCqmDBHRgW8YNLhw7XQ8lzW63hf2c2FDLctW2q5s4N955vp9W4YKsLv5nXgVhW6H7Lqt6DmKJ4N6Nl9gVSqXjYW4FrylT8pP-8gN1vJ8WX2xNzTf5R3HK404) You're receiving this market data because you signed up for content from [ProfitWell by Paddle](113/bNfN04/VX65wX2zLz_xW27S8xX8jzvzxW5g6HvJ54R4DYN5n2LRb3qn9gW7Y8-PT6lZ3m1W9hFTc81mNCZfW2YLN1l2Cpg8rW2hV9C38MrTZ9W4NSt6H41ShvsN24nwdZT-r1VW7DWD3b8sCs4LW4k61-P3SFf24W1-kV3f3CHJdMVBR3BV83f-_JW4zH-1p2T5wxHW83yqGK3qcnmHW3fh9mt8-pyq5N3x0kgjg9GWHW4qCnq35vQj4sVlZmbx6vJD_-W6SHC856Wk0VdW3B2NBD2sV2vFW7W-mpQ1bDxkjW16LCSV3T4xCfW75r5157N3ctgW9c8Rj968HmhQV11bwY4XBbw2W6gTMv_6fRs-2W7plmpP1VkSFNVfP0Ql1j_q8vN6qnlr7DDcTkf29wjCM04). 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