Don’t just focus on backlinks, focus on...

Hey "Don't just build links; build your brand!" Let's break down why this statement is more crucial in 2024 than ever. Google is well aware of the "backlink business", and the era of buying and selling links is evolving. Despite this shift, many are still stuck in a "backlink only" mindset, overlooking the power of brand visibility. Adding media links to your backlink profile is the way to go, short and simple. Sure, backlink-focused strategies were very effective in the past, and they still are to a certain point, but we're not in 2014 anymore. Google will eventually launch its new AI-powered search engine - Search Generative Experience (SGE). AI relies on large language models (LLMs) trained on text from the most popular websites. Google crawls the web, feeding its Knowledge Graph. Text's importance is rising fast, emphasizing entities in modern SEO. Brands are entities. Meaning - you should make some noise about your existence to both people and Google. It sounds simple, but marketers shifted away, boiling it down to "be listed" or "pay to be listed." However, most websites just end up in the lonely middle of Google. Paid search could be a good solution but has limited reach. Cost-effective organic search is the key. Announce your presence while building links and brand mentions. Put publicity first, links second. Jane Hunt, a British digital PR expert, summarizes it well: Digital PR is the fusion of traditional PR, content marketing, and SEO. Brand mentions take the lead, bringing in organic search. Traditional PR and content strategies excel at building trust between brands and the public. Digital PR takes these proven tactics, adapts them for the digital age, and becomes the foundation of organic search growth. This trend is not a passing phase, it's here to stay. Just take a look around, and you'll notice that Google is showing favouritism to brands, media entities, and major publishing sites. Brands are getting the spotlight in the media, and guess what's fueling this spotlight? Digital PR. Digital PR doesn’t just earn you backlinks, it secures a significantly higher number of brand mentions, leading to higher brand visibility, credibility and domain authority. [Image and full article available here]( Prepare for our upcoming email, diving into profound insights on how digital PR can revolutionize your business and SEO. Best, Jennifer from OutreachMama P.S. If you have any questions or need assistance, please reply to this email or visit our website. We're here to help you achieve your SEO goals. [Maximize Visibility with Our HARO Link Building Service. Learn How!]( Sent to . [Click here to unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States