Find Out Why You're Stuck...

Stay ahead with Google's latest web insights. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey Are you struggling to climb the search engine rankings despite your efforts? It's possible that you might need to rethink your website's "About Us" and "Contact" pages. A recent discussion with Google's John Mueller was held on this often overlooked aspect of SEO. - A user on Twitter, reached out to John Mueller, seeking advice on convincing her company to add these essential pages to their website. - She expressed concern about the lack of documentation on the importance of these pages, especially in relation to Google's ranking algorithms. - Mueller emphasized the significance of these pages for website credibility, aligning with [Google's Quality Raters Guidelines.]( - Google's Quality Raters Guidelines outline that it should be clear who is responsible for the website, emphasizing first-hand experience, expertise, and authoritativeness. So, why should you care about these seemingly mundane pages? - They serve as a direct channel to communicate with your audience, assuring them that your website is trustworthy and reliable. - In a world where credibility is key, having a well-crafted "About Us" and "Contact" page can make all the difference. In summary: - While Google may not explicitly require these pages, they play a crucial role in establishing your website's authority and trustworthiness. - Consider adding or refining your "About Us" and "Contact" pages to enhance your site's user experience and improve your SEO efforts. [Click here]( to read the full article. Ever feel like your search engine rankings are "pretty good," but they're not translating to real success? Let's dig deeper to uncover what might be holding you back. Problem 1: Top 10 isn't enough – aim for top 3-5 - Top 10 rankings are a start, but aim for top 3-5 for real traffic. - Lack of top 5 rankings hints at low topical authority. - Top positions get 70-80% of clicks, so ranking outside hurts traffic. Problem 2: Your content might not match search intent - Your content may be well-written, but does it match what users are searching for? - Check SERPs for content types currently ranking to align better. Problem 3: Keyword cannibalization affects on-page optimization - Content optimizing for multiple keywords might cannibalize its own rankings. - Missing semantically related topics hurt ranking potential. Problem 4: Competing with giants - Keyword difficulty (KD) metrics can be misleading. - SERPs dominated by strong domains and brands make it tough to compete. Problem 5: Referring domains and backlink competition - Best-converting keywords are highly competitive. - Need a strategy for generating high-quality backlinks to compete. [Click here]( to read the full article. . Navigating all of these SEO challenges can be like finding your way in a maze. Let us be your guide. For the price of a restaurant meal, our Backlink Audit can analyze your site, assess your top competitors, and craft a tailored strategy to pick the right keywords and start outranking competitors. Ready to unlock your site's full potential? [Get Your Backlink Audit]( To your SEO success, Jennifer from OutreachMama P.S. Excited to learn more or have questions? Hit reply – We're here to guide you to SEO success! [Enhance your content strategy with our comprehensive Topical Maps.]( More!]( Sent to . [Click here to unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States