Learn to fix not set in GA4

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Learn to fix not set in GA4]( GA4 uses a placeholder called (not set) whenever it does not receive any information for a particular dimension. There are many reasons to have (not set) values in the reporting, and these reasons vary from report to report depending upon the dimension selected. The number 1 reason for (not set) appearing in your GA4 reports is because you are either not tagging ad URLs or your tagging is incorrect or incomplete. Tag ad URLs by using the UTM tracking parameters (manual tagging) or via the auto-tagging feature. Regularly monitor and validate your tagged URLs to identify and fix any (not set) issues that may impact your GA4 data. The second most common reason for (not set) appearing in your GA4 reports is the use of measurement protocol to send data. When using the Measurement Protocol, you may not always provide all the data that the standard GA4 tracking code collects automatically. If certain data, such as traffic source or medium is not included in the Measurement Protocol request, GA4 will use the placeholder (not set) for those dimensions in your reports. Ensure that you include all necessary parameters (such as source and medium) in your Measurement Protocol requests. The Server side tracking can also result in (not set) data in GA4 reports if not implemented correctly. If your server-side tracking implementation is not complete or does not track all user interactions, GA4 might not receive the necessary data for certain dimensions, leading to (not set) values in your reports. If the (not set) values contribute to the majority of your GA4 data, it is likely that there are significant issues with your GA4 implementation, and you should investigate and fix the errors. #2 Do you want better skills in digital analytics and marketing? If yes then download my ebook '[Sales and ROI Accelerator (156 pages)](. Table of Contents: Chapter-1: The number 1 reason why most marketers are not able to scale their advertising and maximize sales. Chapter-2: Why Google and Facebook ads don’t work for most businesses and how to make them work Chapter-3: Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics? Chapter-4: The number 1 reason why conversion optimization is not working for your business. Chapter-5: How to advertise on any marketing platform for FREE with an unlimited budget? Chapter-6: The Sales and ROI Accelerator Model Chapter-7: How to future proof your career with digital analytics Chapter-8: How to learn and master digital analytics and conversion optimization in record time? #3 Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. [Get the 62 points GA Checklist ebook (43 pages)]( #4 If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](