How to set up GA4 via GTM Server Side Tagging

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on building your website traffic, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [How to set up GA4 via GTM Server Side Tagging.]( Browser-based tracking and cookies won’t last forever, and Server-side tracking is the future of tracking. The ever increasing tracking restrictions from web browsers and ad blockers have made client-side tracking unreliable. And it is only going to get worse in the future. These tracking restrictions create big data gaps on the conversion paths, making it very difficult to understand customers’ purchase journeys and advertise profitably. To make matters worse, Google announced a plan to end the support of third-party cookies in the near future. In the case of server-side tracking, you DO NOT fire third-party JavaScript code (also known as pixels) on your website. You do not set up third-party cookies on your users’ web browsers. You fire tracking and marketing pixels from your servers instead of on the users’ web browsers. So when you set up server-side tracking for Google Analytics, you no longer run Google Analytics on users’ web browsers. Instead, you run Google Analytics from your web server. Similarly, when you set up server-side tracking for Google ads, you no longer fire Google Ads tags on users’ web browsers. Instead, you fire Google Ads tags from your web server. The following are the key advantages of using server-side tracking: 1) You can implement API-based conversion tracking, which can track conversions much more accurately than traditional browser-based conversion tracking. 2) You can collect third-party data in the first-party context. 3) Through server-side tracking, you can fill the data gaps on your conversion paths created by client-side tracking. 4) When you use server-side tracking, you have more control over the data that you send to third-party vendors (like Google and Facebook). 5) Because you don’t fire marketing and analytics tags from users’ web browsers, server-side tracking can help improve your website speed. #2 Do you want better skills in digital analytics and marketing? If yes then register for the free_training. Hurry, seats are limited. Here’s what we’re going to cover… #1 Why digital analytics is the key to online business success. #2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales. #3 Why Google and Facebook ads don’t work for most businesses & how to make them work. #4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. #5 The number 1 reason why conversion optimization is not working for your business. #6 How to advertise on any marketing platform for FREE with an unlimited budget. #7 How to learn and master digital analytics and conversion optimization in record time. [Click here to register for this class]( Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast Table of Contents GA4 Setup Planning GA4 Basic Setup 1) Upgrade to GA4 (Google Analytics 4) ​2) Set up Enhanced Measurement Tracking in GA4 ​3) Activate Google Signals for your GA4 property ​4) Exclude internal traffic in GA4 ​5) Connect your GA4 property with Google Ads ​6) Set Up Site Search Tracking in GA4 ​7) Set up Scroll Tracking in GA4 ​8) Import conversions from GA4 property to your Google Ads account ​9) Connect your GA4 property with Google Search Console ​10) Set up Cross Domain Tracking in GA4 11) Connect your GA4 property with BigQuery 12) Transfer GA3 (Universal Analytics) data into GA4 13) Save your Universal Analytics data from being deleted 14) Setup GA4 test property 15) Setup referral exclusion in GA4 16) Install Google Analytics 4 on Shopify GA4 Intermediate Setup 1) Set up GA4 Custom Events ​2) Rename Events in GA4 ​3) Use the debug view report in GA4 ​4) Set Up Goal Conversion Tracking in GA4 ​5) Setup Content Grouping in GA4 ​6) Create User properties in GA4 ​7) Create custom insights in GA4 ​8) Create remarketing audiences in GA4 ​9) Build comparisons (advanced segments) in GA4 10) Create custom audiences in GA4 11) Create Audience Triggers in GA4 12) Upload data from external data sources via GA4 Data Import GA4 Advanced Setup 1) Set up predictive metrics in GA4 2) Create Predictive Audiences in GA4 ​3) Set up Ecommerce Tracking in GA4 4) Set up Enhanced Ecommerce Tracking in GA4 5) Set up Sales funnels in GA4 6) Export data from GA4 to BigQuery 7) Track Single Page Apps in GA4 8) Setup GA4 via GTM Server Side Tagging Website Audit for Universal Analytics Set up Universal Analytics Account Level Setup Universal Analytics Property Level Setup Universal Analytics View Level Setup Other Universal Analytics Configurations Get_FREE_lifetime updates of this ebook So your checklist never gets out of date. I update this checklist every couple of months. FAQ: Do you show “How” to do each item on the checklist? If so, with screen shots? Yes. There are links to the articles with detailed step by step instructions. FAQ: Does this ebook cover GTM too? Yes. [Get the 62 points GA Checklist ebook (70 pages)]( Looking for Google Analytics 4 & Google Tag Manager Consulting Service? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating from Universal Analytics to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](