Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on building your website traffic, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [What is unassigned traffic in GA4 and how to fix it]( Unassigned traffic in GA4 (Google Analytics 4) refers to the website traffic that is not attributed to any specific channel group (like organic search, paid search, referral, direct etc.). Google uses certain rules (called âchannel rulesâ) to group similar website traffic sources (usually that all belong to the same traffic medium). For example, Consider the following traffic sources: google (as in google / organic)
yahoo (as in yahoo / organic)
bing (as in bing / organic)
aol (as in aol / organic), etc. Since they all have the same traffic medium, âorganicâ, they will be grouped together under the channel group âorganic searchâ. Consider the following traffic sources: (not set)
ebook / pdf
ebooks / pdf-ebook
pocket_reader / (not set)
rss / RSS
The-Digital-Marketing-Hub / website All these traffic sources have either user-defined sources and mediums, or they are (not set). Google does not have any pre-defined channel rules to group such types of traffic sources. So what it will do is group these traffic sources under the âunassignedâ channel group. Unassigned is the channel group that Google uses when there are no other channel rules that match the event data. Technically speaking, âUnassignedâ is a default channel group dimension in GA4 which can have event scope, user scope or session scope. #2 Do you want better skills in digital analytics and marketing? If yes then register for the free_training. Hurry, seats are limited. Hereâs what weâre going to cover⦠#1 Why digital analytics is the key to online business success. #2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales. #3 Why Google and Facebook ads donât work for most businesses & how to make them work. #4 Why you wonât get any competitive advantage in the marketplace just by knowing Google Analytics. #5 The number 1 reason why conversion optimization is not working for your business. #6 How to advertise on any marketing platform for FREE with an unlimited budget. #7 How to learn and master digital analytics and conversion optimization in record time. [Click here to register for this class]( Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast Table of Contents GA4 Setup Planning GA4 Basic Setup 1) Upgrade to GA4 (Google Analytics 4)
â2) Set up Enhanced Measurement Tracking in GA4
â3) Activate Google Signals for your GA4 property
â4) Exclude internal traffic in GA4
â5) Connect your GA4 property with Google Ads â6) Set Up Site Search Tracking in GA4
â7) Set up Scroll Tracking in GA4
â8) Import conversions from GA4 property to your Google Ads account
â9) Connect your GA4 property with Google Search Console
â10) Set up Cross Domain Tracking in GA4 11) Connect your GA4 property with BigQuery
12) Transfer GA3 (Universal Analytics) data into GA4
13) Save your Universal Analytics data from being deleted
14) Setup GA4 test property
15) Setup referral exclusion in GA4 16) Install Google Analytics 4 on Shopify GA4 Intermediate Setup 1) Set up GA4 Custom Events
â2) Rename Events in GA4
â3) Use the debug view report in GA4
â4) Set Up Goal Conversion Tracking in GA4
â5) Setup Content Grouping in GA4 â6) Create User properties in GA4
â7) Create custom insights in GA4
â8) Create remarketing audiences in GA4
â9) Build comparisons (advanced segments) in GA4
10) Create custom audiences in GA4 11) Create Audience Triggers in GA4
12) Upload data from external data sources via GA4 Data Import GA4 Advanced Setup 1) Set up predictive metrics in GA4
2) Create Predictive Audiences in GA4
â3) Set up Ecommerce Tracking in GA4
4) Set up Enhanced Ecommerce Tracking in GA4
5) Set up Sales funnels in GA4 6) Export data from GA4 to BigQuery
7) Track Single Page Apps in GA4
8) Setup GA4 via GTM Server Side Tagging Website Audit for Universal Analytics Set up
Universal Analytics Account Level Setup
Universal Analytics Property Level Setup
Universal Analytics View Level Setup
Other Universal Analytics Configurations Get_FREE_lifetime updates of this ebook So your checklist never gets out of date. I update this checklist every couple of months. FAQ: Do you show âHowâ to do each item on the checklist? If so, with screen shots? Yes. There are links to the articles with detailed step by step instructions. FAQ: Does this ebook cover GTM too? Yes. [Get the 62 points GA Checklist ebook (70 pages)]( Why understanding the data layer is the key to getting the most out of Google Tag Manager.... In the context of GTM, a data layer is a JavaScript array that is used to collect and store data from a website and then send that data to GTM (aka the container tag). Google recommends using data layers, for retrieving run time information. A data layer provides a safer and reliable way to pull data from your website and send it to GTM.  When you pull data directly from your website (by traversing the HTML DOM) and push it into your analytics and marketing tags (via GTM), you create an unreliable tracking setup. This happens because a typical website updates all the time. So any change in the HTML DOM (structure of HTML) can break your tracking set up any day, any time without any prior notice. To fix this problem, we create and use data layers, which stores all the information we want to collect about a web page.  Once we have set up the data layer, we pull data directly from the data layer instead of the HTML DOM of the page. That's why understanding the data layer is the key to getting the most out of Google Tag Manager. But you can create and use data layers only when you understand the JavaScript behind it. That's why I have written an entire book (100+ pages) on GTM data layers. What is so different about this book is that firstly it is only the book on data layers ever published. Second, it actually teaches you the JavaScript required to create a data layer. All other resources on data layers assume that you already know JavaScript or they simply tell you to figure it out on your own.  But you really cannot create, use or even understand data layers, if you do not understand the JavaScript behind it.  Â
[Get the data layers ebook (100+ pages)]( Looking for Google Analytics 4 & Google Tag Manager Consulting Service? If you are not sure whether your GA4 property is setup correctly or you are looking for someone to set up GA4 correctly for you then [contact us](. I hope you find all these updates helpful. Talk soon,
Himanshu Sharma
Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](