Guide to UTM parameters in GA4

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on building your website traffic, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [Guide to UTM parameters in GA4]( UTM tracking (also known as custom campaign tracking) refers to the tagging of your website URL with UTM parameters. Through UTM tracking, you can send detailed information about a marketing campaign to Google Analytics. For example, through UTM tracking, you can send the following information about a Facebook marketing campaign to GA: #1 The name of the particular Facebook campaign which generated traffic and sales on your website. #2 The name of the particular ad set within the Facebook campaign that generated traffic and/or sales on your website. #3 The name of the particular ad within the particular Facebook ad set that generated traffic and/or sales on your website. Without UTM tracking, Google Analytics will only tell you that you generated traffic and/or sales from Facebook. #2 [Learn to set up ecommerce tracking in GA4]( With GA4 properties, the ecommerce implementation is a bit different compared to GA3 (Universal Analytics). #3 [GA4 vs GA4 360 – Pricing, Limits, Billing and more]( Google Analytics 4 comes in two flavours: GA4 Standard and GA4 360. User interface wise, both GA4 standard and GA4 360 look exactly the same. But there are some key differences that you must be aware of. If you have never used GA4 360 then this article is for you. #4 Do you want better skills in digital analytics and marketing? If yes then register for the free_training. Hurry, seats are limited. Here’s what we’re going to cover… #1 Why digital analytics is the key to online business success. #2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales. #3 Why Google and Facebook ads don’t work for most businesses & how to make them work. #4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. #5 The number 1 reason why conversion optimization is not working for your business. #6 How to advertise on any marketing platform for FREE with an unlimited budget. #7 How to learn and master digital analytics and conversion optimization in record time. [Click here to register for this class]( Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast Table of Contents GA4 Setup Planning GA4 Basic Setup 1) Upgrade to GA4 (Google Analytics 4) ​2) Set up Enhanced Measurement Tracking in GA4 ​3) Activate Google Signals for your GA4 property ​4) Exclude internal traffic in GA4 ​5) Connect your GA4 property with Google Ads ​6) Set Up Site Search Tracking in GA4 ​7) Set up Scroll Tracking in GA4 ​8) Import conversions from GA4 property to your Google Ads account ​9) Connect your GA4 property with Google Search Console ​10) Set up Cross Domain Tracking in GA4 11) Connect your GA4 property with BigQuery 12) Transfer GA3 (Universal Analytics) data into GA4 13) Save your Universal Analytics data from being deleted 14) Setup GA4 test property 15) Setup referral exclusion in GA4 16) Install Google Analytics 4 on Shopify GA4 Intermediate Setup 1) Set up GA4 Custom Events ​2) Rename Events in GA4 ​3) Use the debug view report in GA4 ​4) Set Up Goal Conversion Tracking in GA4 ​5) Setup Content Grouping in GA4 ​6) Create User properties in GA4 ​7) Create custom insights in GA4 ​8) Create remarketing audiences in GA4 ​9) Build comparisons (advanced segments) in GA4 10) Create custom audiences in GA4 11) Create Audience Triggers in GA4 12) Upload data from external data sources via GA4 Data Import GA4 Advanced Setup 1) Set up predictive metrics in GA4 2) Create Predictive Audiences in GA4 ​3) Set up Ecommerce Tracking in GA4 4) Set up Enhanced Ecommerce Tracking in GA4 5) Set up Sales funnels in GA4 6) Export data from GA4 to BigQuery 7) Track Single Page Apps in GA4 8) Setup GA4 via GTM Server Side Tagging Website Audit for Universal Analytics Set up Universal Analytics Account Level Setup Universal Analytics Property Level Setup Universal Analytics View Level Setup Other Universal Analytics Configurations Get_FREE_lifetime updates of this ebook So your checklist never gets out of date. I update this checklist every couple of months. FAQ: Do you show “How” to do each item on the checklist? If so, with screen shots? Yes. There are links to the articles with detailed step by step instructions. FAQ: Does this ebook cover GTM too? Yes. [Get the 62 points GA Checklist ebook (70 pages)]( Why understanding the data layer is the key to getting the most out of Google Tag Manager.... In the context of GTM, a data layer is a JavaScript array that is used to collect and store data from a website and then send that data to GTM (aka the container tag). Google recommends using data layers, for retrieving run time information. A data layer provides a safer and reliable way to pull data from your website and send it to GTM.  When you pull data directly from your website (by traversing the HTML DOM) and push it into your analytics and marketing tags (via GTM), you create an unreliable tracking setup. This happens because a typical website updates all the time. So any change in the HTML DOM (structure of HTML) can break your tracking set up any day, any time without any prior notice. To fix this problem, we create and use data layers, which stores all the information we want to collect about a web page.  Once we have set up the data layer, we pull data directly from the data layer instead of the HTML DOM of the page. That's why understanding the data layer is the key to getting the most out of Google Tag Manager. But you can create and use data layers only when you understand the JavaScript behind it. That's why I have written an entire book (100+ pages) on GTM data layers. What is so different about this book is that firstly it is only the book on data layers ever published. Second, it actually teaches you the JavaScript required to create a data layer. All other resources on data layers assume that you already know JavaScript or they simply tell you to figure it out on your own.  But you really cannot create, use or even understand data layers, if you do not understand the JavaScript behind it.   [Get the data layers ebook (100+ pages)]( I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com [Unsubscribe](/unsubscribe/new?source=email&medium=email&name=13773593)