GA4 Attribution Models Explained - How to Choose the Right One

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn](. #1 [GA4 Attribution Models Explained: How to Choose the Right One](. A GA4 attribution model is a rule or set of rules or a data-driven algorithm that is used to determine how conversion credit should be distributed to various marketing touchpoints on a conversion path. A conversion path (also known as ‘Attribution Path’) is a path taken by users to convert on your website and/or mobile app. The conversion path can include both website and mobile app touchpoints. #2 [How to correctly set up cross domain tracking in GA4](. Without cross-domain tracking set up, you won’t be able to understand and track a user’s journey that spans multiple domains. By default, GA4 is not able to track website users and their activities across primary domains. That is because GA4 uses first-party cookies that can be read by only the domain that issued it. #3 [How to track AI traffic in GA4](. AI traffic in GA4 refers to user interactions initiated or influenced by AI-driven applications or systems. These applications or systems could be chatbots, virtual assistants, automated testing tools, or any software that uses AI to interact with web pages, apps, or services. #4 [GA4 BigQuery Course](. If the inadequate knowledge of SQL is stopping you from using BigQuery, then this course is for you. [No prior knowledge of BigQuery or SQL required.] #5 [Get the 62 points GA Checklist ebook (45 pages)](. Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. #6 Do you want expert help in setting up/fixing GA4 and GTM? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](