GA4 data not matching? Here is why

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 [GA4 data not matching? Here is why]( Understanding the tools and technologies that can wreck your GA4/GTM tracking can answer "endless questions" regarding data discrepancies between GA4 and other platforms (like Google Ads, Facebook, Backend, CRM, etc.). I get so many questions on GA4 data not matching with . You need to understand that your website tracking is more skewed than ever, thanks to GDPR and the resulting fallout. #2 [Google Ads tag still running in GTM? Here is the fix.]( Your Google Ads tags remain in the “Still Running” state in Google Tag Manager, most likely because the consent choices are not sent to Google tags. Google Consent Mode can be implemented in two ways: basic and advanced. The issue of tags waiting indefinitely for consent signals before firing is more relevant to the advanced implementation of Consent Mode. #3 [GA4 UTM parameters not working? Here is how to fix it.]( GA4 primarily relies on UTM tracking parameters to identify traffic sources, mediums, and campaigns. So use it wherever you can. But there are several scenarios where your UTM parameters may not work. #4 [Join Digital Analytics Implementation program.]( The Digital Analytics Implementation Program is made up of the following five courses: 1) Sales and ROI Accelerator course - This course is designed to help you quickly increase your website sales and ROI in a short period of time. 2) GA4 Mastery Course - Learn and Master Google Analytics 4 (GA4). 3) GA4 BigQuery Course - This course is designed to send and manipulate GA4 data in BigQuery. 4) Data, Maths and Stats Mastery Course - Learn the maths & statistics behind digital analytics and conversion optimization to correctly interpret data and make data-smart business decisions. 5) Looker Studio Mastery - Learn and master looker studio (Google Data Studio). #5 [Get the 62 points GA Checklist ebook (45 pages).]( Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. #6 Do you want expert help in setting up/fixing GA4 and GTM? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](