UTM parameters not working in GA4? Here are 7 methods to fix this issue.

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 UTM parameters not working in GA4? Here are 7 methods to fix this issue. Method-1: Only use those UTM parameters that GA4 supports. GA4 supports only the following UTM parameters: utm_id. utm_source. utm_medium. utm_campaign. utm_term. utm_content. utm_source_platform. utm_campaign_id. utm_creative_format. utm_marketing_tactic. Any UTM parameter that GA4 does not support will be ignored. . . Method-2: Format UTM parameters correctly. For example, you may be using 'utm-source' instead of 'utm_source'. Or there could be a spelling mistake in the parameter name like 'utm_surce'. Use the 'Google Analytics Campaign URL builder' tool to avoid formatting mistakes while tagging the URLs. . . Method-3: Make sure that GA4 can capture the UTM parameters. Sometimes, GA4 can not read the values of UTM parameters even when you can see the UTM parameters in the browser address bar. This can happen when: >> If the GA4 configuration tag is fired after the URL with UTM parameters is loaded into the browser. >> GA4 Tracking code on the landing page is not valid or it does not fire for some reason. >> Your web server is altering or truncating the UTM parameters. >> GA4 tracking code is embedded in an IFRAME, and the IFRAME is not a parent frame. >> URL redirects cause the UTM parameters to be dropped. . . Method-4: Make sure UTM parameters strictly follow the channel rules for manual traffic. So that your website traffic is attributed to one of Google‘s default channel groups, failing to do so will result in 'unassigned' traffic appearing in your GA4 reports. For example, consider the following URL of a Facebook ad: https :// www. abc .com/book-maths-and-stats/?utm_source=facebook&utm_medium=fb-ad&utm_campaign=pdf-book-campaign&utm_content=ad1 Here, ‘fb-ad’ is not a system-defined traffic medium. So Google will label all the website traffic from this URL under the ‘unassigned’ channel group. But this is not what you want. You want this traffic to be grouped under the ‘paidsocial‘ channel. To do that, rewrite the UTM parameters like the one below: https :// www .abc .com/book-maths-and-stats/?utm_source=facebook&utm_medium=paid&utm_campaign=pdf-book-campaign&utm_content=ad1 . . Method-5: Ensure UTM parameters are appended to the URL correctly. . . Method-6: Avoid tagging internal links. GA4 does not give you the liberty to tag internal links. UTM parameters on internal links can override the original source/medium data. For example, If a user initially came to your website through a Google search (organic) and then clicked on an internal link with UTM parameters, the source/medium might be reported as the parameters set on the internal link rather than Google. . . Method-7: UTM parameters are not automatically sent with server-side GTM events. To send UTM parameters server-side in GTM, you need to capture them client-side first and then pass them to your server.  #2 [Join Digital Analytics Implementation programs](. 1) Sales and ROI Accelerator course - This course is designed to help you quickly increase your website sales and ROI in a short period of time. 2) GA4 Mastery Course - Learn and Master Google Analytics 4 (GA4). 3) GA4 BigQuery Course - This course is designed to send and manipulate GA4 data in BigQuery. 4) Data, Maths and Stats Mastery Course - Learn the maths & statistics behind digital analytics and conversion optimization to correctly interpret data and make data-smart business decisions. #3 [Get the 62 points GA Checklist ebook (45 pages)](. Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. #4 Do you want expert help in setting up/fixing GA4 and GTM? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](