Top 7 Implementation Mistakes in GA4 Ecommerce Tracking

Hi {NAME}, Himanshu here from OptimizeSmart. I hope you are doing well. I have couple of updates for you... # Get helpful tips on daily basis If you are the type of person who finds it helpful to receive short tips on GA4, improving conversions, fixing attribution issues and learning about analytics in general, then follow me on LinkedIn. I post a few short tips each day. [Click here and follow me on LinkedIn.]( #1 Top 7 Implementation Mistakes in GA4 Ecommerce Tracking Beware of these seven common implementation mistakes in your GA4 ecommerce tracking: Mistake-1: Not looking at the 'Event count per user' metric' for ecommerce events. It is common to see inflated ecommerce events in a GA4 property because most developers do not set up ecommerce tracking correctly. A quick way to check for duplicate ecommerce events in GA4 is to look at the 'Event Count Per user' metric. A high event count per user can be a sign of duplicate ecommerce events. . . Mistake-2: Not tracking state changes. It is common to see inflated ecommerce events in a GA4 property because most developers do not track state changes but rather send duplicate events to GA4. If a user repeatedly performs an action (e.g., clicking an "add to cart" button multiple times), tracking state changes helps you avoid counting each click as a separate event. . . Mistake-3: Not using a throttling function. A throttling function is another good method to prevent sending duplicate ecommerce events to GA4. For example, A throttling function ensures that the 'purchase' event is not fired more than once when the order confirmation page reloads by a user. This would prevent duplicate 'purchase' events. . . Mistake #4: Not using debouncing techniques. Implementing debouncing techniques can effectively prevent rapid, repeated actions from causing duplication in your ecommerce tracking. Debouncing ensures that a function does not execute until a certain amount of time has passed since the last time the function was executed. This technique can be useful for preventing duplicate' purchase' events caused by rapid, repeated clicks on a 'Complete Order' button. . . Mistake-5: Not clearing the ecommerce data in the data layer. Always clear the ecommerce data in the data layer before pushing a new transaction event in GA4. dataLayer.push({ ‘ecommerce’: null }); // Clear previous data By clearing past data, you ensure the new transaction event reflects the current state, preventing contamination from previous actions like adding or removing items. Mixed data points from different transactions can cause errors in tracking and reporting. . . Mistake-6: Not including all relevant event parameters with each ecommerce event. Each e-commerce event in GA4 requires specific event parameters to be included. If these event parameters are missing or incorrectly configured, GA4 will display "(not set)" as a placeholder value. For example, If the 'item_name' parameter is not included in the 'add_to_cart' event, the item name will appear as "(not set)" in the e-commerce reports. . . Mistake-7: Not involving the client's web developers/IT team. Even when you have adequate knowledge of HTML, DOM, and JavaScript, you would still need the help of the client's web developers/IT to add server-side code to your data layers or to query their database for you. #2 [Join Digital Analytics Implementation programs](. 1) Sales and ROI Accelerator course - This course is designed to help you quickly increase your website sales and ROI in a short period of time. 2) GA4 Mastery Course - Learn and Master Google Analytics 4 (GA4). 3) GA4 BigQuery Course - This course is designed to send and manipulate GA4 data in BigQuery. 4) Data, Maths and Stats Mastery Course - Learn the maths & statistics behind digital analytics and conversion optimization to correctly interpret data and make data-smart business decisions. #3 [Get the 62 points GA Checklist ebook (45 pages)](. Set Up Your Google Analytics 4 (GA4) Account Correctly And Fast like a pro. #4 Do you want expert help in setting up/fixing GA4 and GTM? If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then [contact us](. I hope you find all these updates helpful. Talk soon, Himanshu Sharma Founder, OptimizeSmart.com You got this email because you subscribed to OptimizeSmart.com OptimizeSmart, Alford, Aberdeenshire, UK [Unsubscribe](