Newsletter Subject

3 tips to back up your digital life

From

nytimes.com

Email Address

nytdirect@nytimes.com

Sent On

Sun, Oct 13, 2024 12:30 PM

Email Preheader Text

Not overwhelming, we promise A layperson’s guide to backing up your stuff—because what is

Not overwhelming, we promise [View in browser](~/AAAAAQA~/RgRo7kJ1P4QqAWh0dHBzOi8vbWVzc2FnaW5nLWN1c3RvbS1uZXdzbGV0dGVycy5ueXRpbWVzLmNvbS9keW5hbWljL3JlbmRlcj9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZpc1ZpZXdJbkJyb3dzZXI9dHJ1ZSZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXJpPW55dDovL25ld3NsZXR0ZXIvNmQ4MDQ0ODAtNDExNy01MzdjLWI0NGYtNjRjMTU2MGE2ZWIzJnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) [The Recommendation](~/AAAAAQA~/RgRo7kJ1P0S_aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci8_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) A layperson’s guide to backing up your stuff—because what is the cloud, really? [A laptop computer with IDrive's desktop app, our top pick for the best cloud backup service, opened on the screen.](~/AAAAAQA~/RgRo7kJ1P0TiaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Jlc3Qtb25saW5lLWJhY2t1cC1zZXJ2aWNlLz9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXNlcl9pZD02YzUzYjYzYThlM2ZhZDcwYWQ0ZWYxMzAwNDUyNzQzN1cDbnl0QgpnBXW9C2dpTDgSUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAAAAM~) Photo: Marki Williams By Brittney Ho To me, the “cloud” has always been something utterly unknowable. I think my stuff’s safe, but am I doing this whole “backing-up” thing right at all? What do I do when I run out of storage space? And am I supposed to be treating the contents of my computer any differently from my phone? Are they really backed up? The idea that my important files and favorite photos live in purgatory—and are subject to the whims of Apple—has always been a stressor passively looming over me. After commiserating with my fellow newsletter editors (seriously, you’ve never seen four more bewildered women on a video call), we decided it was time to call in the experts, Wirecutter’s senior tech editor Caitlin McGarry and senior staff writer Max Eddy. They assured me there are really only three things I need to be doing for peace of mind and digital hygiene. They made me feel instantly better. And now, I bestow their advice unto you. Take it away, Max and Caitlin: Back up your phone. Most smartphones automatically back themselves up to the cloud when they’re charging and connected to Wi-Fi. You can check to make sure your device is backed up properly by opening the Settings app and searching for “backup.” If you find yourself running out of space on the cloud, both [Apple](~/AAAAAQA~/RgRo7kJ1P0TCaHR0cHM6Ly9zdXBwb3J0LmFwcGxlLmNvbS9lbi11cy8xMDg5MjI_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) and [Google](~/AAAAAQA~/RgRo7kJ1P4QDAWh0dHBzOi8vc3VwcG9ydC5nb29nbGUuY29tL2dvb2dsZW9uZS9hbnN3ZXIvOTc3NjQ3Nz9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmhsPWVuJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVmX3RvcGljPTc1NzYxNzAmcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmc2ppZD03MDY5NjIyNjU0NjQwMjM0NzM1LU5BJnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) have tools and advice for managing the size of your backup, or you can purchase more space for a few dollars a month. Back up your photos. Most of us keep our photo collections on our phones with either Apple Photos or Google Photos. Both of these services automatically upload your photos to the cloud and can remove backed up photos from your phone to save space. To keep your photos manageable, we recommend regularly cleaning up your library. Read the guide [How to clean up your camera roll→](~/AAAAAQA~/RgRo7kJ1P0TlaHR0cHM6Ly9ueXRpbWVzLmNvbS93aXJlY3V0dGVyL3Jldmlld3MvY2xlYW4tb3JnYW5pemUtc3RvcmUtcGhvbmUtcGhvdG9zLz9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXNlcl9pZD02YzUzYjYzYThlM2ZhZDcwYWQ0ZWYxMzAwNDUyNzQzN1cDbnl0QgpnBXW9C2dpTDgSUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAAAAM~) Back up your important files. The most important documents on your computer need to be treated a little differently: The cloud alone isn’t enough. Ideally, they should be backed up in two places: a physical [external hard drive](~/AAAAAQA~/RgRo7kJ1P0ThaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Jlc3QtZXh0ZXJuYWwtaGFyZC1kcml2ZXMvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) that you keep in your home and another backup away from your home. For the second one, you could use [an online backup service](~/AAAAAQA~/RgRo7kJ1P0TiaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Jlc3Qtb25saW5lLWJhY2t1cC1zZXJ2aWNlLz9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXNlcl9pZD02YzUzYjYzYThlM2ZhZDcwYWQ0ZWYxMzAwNDUyNzQzN1cDbnl0QgpnBXW9C2dpTDgSUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAAAAM~)—but most of us would be just fine uploading our files to a cloud storage service, like iCloud, Google Drive, or Dropbox. Read the guide [The best external hard drive→](~/AAAAAQA~/RgRo7kJ1P0ThaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Jlc3QtZXh0ZXJuYWwtaGFyZC1kcml2ZXMvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) We independently review everything we recommend. When you buy through our links, we may earn a commission. [Learn more ›](~/AAAAAQA~/RgRo7kJ1P0TFaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9hYm91dC8_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) More things our experts will break down for you [Close-up of small pieces of plastic of various colors on a person's fingers.](~/AAAAAQA~/RgRo7kJ1P0TpaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2hvdy10by1hdm9pZC1lYXRpbmctbWljcm9wbGFzdGljcy8_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD)[Microplastics are everywhere Here’s what you need to know, and how to avoid eating them→](~/AAAAAQA~/RgRo7kJ1P0TpaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2hvdy10by1hdm9pZC1lYXRpbmctbWljcm9wbGFzdGljcy8_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) [A smart light switch on a wall that is partially covered by leaves from a house plant.](~/AAAAAQA~/RgRo7kJ1P0TqaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Fzay13aXJlY3V0dGVyLXR1cm4tb2ZmLXRoZS1saWdodHMvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~)[No, you don’t have to turn off the lights when you leave a room Lightbulbs have come a long way→](~/AAAAAQA~/RgRo7kJ1P0TqaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Fzay13aXJlY3V0dGVyLXR1cm4tb2ZmLXRoZS1saWdodHMvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) [A large tv sitting on a wooden console, displaying lush greenery.](~/AAAAAQA~/RgRo7kJ1P0TSaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9ndWlkZXMvYnV5aW5nLWEtdHYvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~)[Buying a new TV can be overwhelming. We can help. Our guide will explain all the jargon and answer the important questions→](~/AAAAAQA~/RgRo7kJ1P0TSaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9ndWlkZXMvYnV5aW5nLWEtdHYvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) [Our two top picks for best paper shredders, the Aurora AU120MA and the Royal 14MC, side by side.](~/AAAAAQA~/RgRo7kJ1P0TnaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9ndWlkZXMvaG93LXRvLWdldC1yaWQtb2Ytc2hyZWRkZWQtcGFwZXIvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~)[Should you recycle shredded paper? It’s complicated→](~/AAAAAQA~/RgRo7kJ1P0TnaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9ndWlkZXMvaG93LXRvLWdldC1yaWQtb2Ytc2hyZWRkZWQtcGFwZXIvP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) One last thing: A little non-digital treat [One of our favorite warm and woodsy scented candles from P.F. Candle Co. in Amber & Moss, shown lit.](~/AAAAAQA~/RgRo7kJ1P0TUaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Jlc3QtY2FuZGxlcy8_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) Photo: Michael Murtaugh Since the weather has dropped, not a week has gone by where I haven’t lit at least one scented candle. Our experts have tested over 50 to find favorites that suit a variety of preferences. Personally? This P.F. Candle Co. one that smells like amber and moss is my go-to for a chilly fall evening spent under a blanket. [The best scented candles→](~/AAAAAQA~/RgRo7kJ1P0TUaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vd2lyZWN1dHRlci9yZXZpZXdzL2Jlc3QtY2FuZGxlcy8_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) Thanks for reading. You can reach the Wirecutter Newsletters team at newsletters@wirecutter.com. We can’t always respond, but we do love to hear from you. Was this email kindly forwarded to you? [Sign up here](~/AAAAAQA~/RgRo7kJ1P0TnaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnM_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmV3c2xldHRlcl9zaWdudXA9dHJ1ZSZubD10aGUtcmVjb21tZW5kYXRpb24mcHJvZHVjdF9jb2RlPVdDRCZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) to get this newsletter in your inbox. Need help? Review our [newsletter help page](~/AAAAAQA~/RgRo7kJ1P0TfaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzM2MDAwMTQ4ODI2Ni1OZXdzbGV0dGVycz9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXNlcl9pZD02YzUzYjYzYThlM2ZhZDcwYWQ0ZWYxMzAwNDUyNzQzN1cDbnl0QgpnBXW9C2dpTDgSUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAAAAM~) or [contact us](~/AAAAAQA~/RgRo7kJ1P0TeaHR0cHM6Ly9oZWxwLm55dGltZXMuY29tL2hjL2VuLXVzL2FydGljbGVzLzExNTAxNTM4NTg4Ny1Db250YWN0LXVzP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) for assistance. You received this email because you signed up for The Recommendation from The New York Times. To stop receiving The Recommendation, [unsubscribe](~/AAAAAQA~/RgRo7kJ1P0S0aHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvb3B0b3V0P3Byb2R1Y3Q9V0NEJnNlbmRfaWQ9MTgwMzI3JnRva2VuPTg1MWMwZjRmNjlkZjllOTQ2N2ZmZTk3YzVkOTU3NmViYjg2NDBlYmIxZTJmMDY5MDllOTY0YjhkNDY1YzFhM2JiNjUyYjc1NDEyZDNkODk2MThjN2VhMWY1Y2ExZDU3NTM4ODMyMTkwVwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~). To opt out of other promotional emails from The Times, including those regarding The Athletic, [manage your email settings](~/AAAAAQA~/RgRo7kJ1P0SoaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vbmV3c2xldHRlcnMvbWFuYWdlP3NlbmRfaWQ9MTgwMzI3JnRva2VuPWRlMTVlYjFiMjk0NzBjMDA1YzUzNDY0MDIxOTAxN2Q5NmQ1MWIzYTYzODQyOTZjZTE2NDY1ZWQxYWUzMWJkYjFhYzVkNTI4MWZjMzk5NTc4YWZlNDE1MWEwNTc4Y2I5MDFmMWQ0OWVmVwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~). To opt out of updates and offers sent from The Athletic, [submit a request](~/AAAAAQA~/RgRo7kJ1P0TRaHR0cHM6Ly90aGVhdGhsZXRpYy56ZW5kZXNrLmNvbS9oYy9lbi11cy9yZXF1ZXN0cy9uZXc_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD). [Subscribe to The Times](~/AAAAAQA~/RgRo7kJ1P0TRaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc3Vic2NyaXB0aW9uP2NhbXBhaWduSWQ9OVJYNzgmY2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD)[Get The New York Times app](~/AAAAAQA~/RgRo7kJ1P0TOaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vc2VydmljZXMvbW9iaWxlL2luZGV4Lmh0bWw_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) Connect with us on: [facebook](~/AAAAAQA~/RgRo7kJ1P0TCaHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL3RoZXdpcmVjdXR0ZXI_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD) [x](~/AAAAAQA~/RgRo7kJ1P0S0aHR0cHM6Ly94LmNvbS93aXJlY3V0dGVyP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) [instagram](~/AAAAAQA~/RgRo7kJ1P0TBaHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS93aXJlY3V0dGVyLz9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXNlcl9pZD02YzUzYjYzYThlM2ZhZDcwYWQ0ZWYxMzAwNDUyNzQzN1cDbnl0QgpnBXW9C2dpTDgSUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAAAAM~) [whatsapp](~/AAAAAQA~/RgRo7kJ1P0TVaHR0cHM6Ly93d3cud2hhdHNhcHAuY29tL2NoYW5uZWwvMDAyOVZhMXdmMkREMzhDSzJQY2RIRzFOP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~) [Change Your Email](~/AAAAAQA~/RgRo7kJ1P0TIaHR0cHM6Ly9teWFjY291bnQubnl0aW1lcy5jb20vbWVtL2VtYWlsLmh0bWw_Y2FtcGFpZ25faWQ9MjkwJmVtYz1lZGl0X3djZF8yMDI0MTAxMyZpbnN0YW5jZV9pZD0xMzY2NTYmbmw9dGhlLXJlY29tbWVuZGF0aW9uJnJlZ2lfaWQ9MTY2NDMzODk0JnNlZ21lbnRfaWQ9MTgwMzI3JnVzZXJfaWQ9NmM1M2I2M2E4ZTNmYWQ3MGFkNGVmMTMwMDQ1Mjc0MzdXA255dEIKZwV1vQtnaUw4ElIbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAAAD)[Privacy Policy](~/AAAAAQA~/RgRo7kJ1P0TqaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vY29udGVudC9oZWxwL3JpZ2h0cy9wcml2YWN5L3BvbGljeS9wcml2YWN5LXBvbGljeS5odG1sP2NhbXBhaWduX2lkPTI5MCZlbWM9ZWRpdF93Y2RfMjAyNDEwMTMmaW5zdGFuY2VfaWQ9MTM2NjU2Jm5sPXRoZS1yZWNvbW1lbmRhdGlvbiZyZWdpX2lkPTE2NjQzMzg5NCZzZWdtZW50X2lkPTE4MDMyNyZ1c2VyX2lkPTZjNTNiNjNhOGUzZmFkNzBhZDRlZjEzMDA0NTI3NDM3VwNueXRCCmcFdb0LZ2lMOBJSG3RyaXN0cmFtYmFsZHdpbjg2QGdtYWlsLmNvbVgEAAAAAw~~)[Contact Us](~/AAAAAQA~/RgRo7kJ1P0TQaHR0cHM6Ly9teWFjY291bnQubnl0aW1lcy5jb20vbWVtYmVyY2VudGVyL2hlbHAuaHRtbD9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXNlcl9pZD02YzUzYjYzYThlM2ZhZDcwYWQ0ZWYxMzAwNDUyNzQzN1cDbnl0QgpnBXW9C2dpTDgSUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAAAAM~)[California Notices](~/AAAAAQA~/RgRo7kJ1P0TNaHR0cHM6Ly93d3cubnl0aW1lcy5jb20vcHJpdmFjeS9jYWxpZm9ybmlhLW5vdGljZT9jYW1wYWlnbl9pZD0yOTAmZW1jPWVkaXRfd2NkXzIwMjQxMDEzJmluc3RhbmNlX2lkPTEzNjY1NiZubD10aGUtcmVjb21tZW5kYXRpb24mcmVnaV9pZD0xNjY0MzM4OTQmc2VnbWVudF9pZD0xODAzMjcmdXNlcl9pZD02YzUzYjYzYThlM2ZhZDcwYWQ0ZWYxMzAwNDUyNzQzN1cDbnl0QgpnBXW9C2dpTDgSUht0cmlzdHJhbWJhbGR3aW44NkBnbWFpbC5jb21YBAAAAAM~) The New York Times Company. 620 Eighth Avenue New York, NY 10018

Marketing emails from nytimes.com

View More
Sent On

08/12/2024

Sent On

08/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Sent On

07/12/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.