How to Actually Use Data In Your Sales and Marketing

Plus a look at our new prospecting tool Things not lookin' right? [View this email in your browser.](   [   Hi {NAME}, The more you know about your leads and customers, the better you can connect with them. When you understand what types of companies buy your products, for example, you can target your marketing to those types of companies. When you know what your prospect’s top concerns are, you can tailor your sales pitch to address them. Essentially, when you have more quality data and can derive useful insights from it, you can improve your sales and marketing and boost your revenue. While sales and marketing will always have an essential human element, data is becoming increasingly important for enhancing your intuition and gaining an edge over the competition. In this edition of the Sell to Win newsletter, we’ll discuss integrating data into your sales and marketing, tools for gathering valuable audience data, and more. [Buzz Lightyear and Woody meme with the text Data, Data Everywhere] Keep reading and explore the resources below to get started!   Join us for a demo of our new meeting scheduling tool We just launched a new online appointment scheduling tool called [Scheduler]( that's built right into Nutshell and takes the hassle out of scheduling meetings and tracking them in your CRM. With Scheduler, you can send invitations for bookings right from Nutshell, collect information from attendees before meetings, and automatically log meeting and attendee information in Nutshell. Scheduler is available as part of our [Revenue Booster]( add-on. Join us this Wednesday for a demo of Scheduler. Click below to register! Feel free to register even if you can’t make it, and we’ll send you the recording afterward. Hope to see you there! (Note: Attendance is limited to 150 attendees) [ [LEARN MORE ABOUT SCHEDULER]( [REGISTER FOR THE DEMO]( [ How to Create a Data-Driven Sales Strategy Want to learn more about using data for your sales strategy? Check out our guide below. You’ll find everything you need to know to integrate more data into your sales strategy and get answers to questions like: - What is a data-driven sales strategy? - Why is using data valuable when creating your sales strategy? - What data can you use when creating your sales strategy? - How can you use data in your sales strategy? - How can you get started with creating a data-driven sales strategy? [READ THE POST]( [ What Is Data Enrichment and Why Is It Crucial for Your Team? To grow your business, you need to constantly improve your sales processes and marketing strategies to drive more leads and conversions. And to reliably make these improvements, you need access to data. How can you get access to the data you need? Data and lead enrichment are two processes that can help you get there. Learn more about these processes and how to use them in this blog post: [READ THE POST]( [ How to Use Data Insights to Inform Your Marketing Of course, data isn’t just beneficial for sales. You can also use it to enhance your marketing efforts by improving targeting, finding new audiences, integrating personalization, and more. Learn more about how to leverage data for your marketing in this guide. [READ THE POST]( ICYMI: Learn more about your website visitors with VisitorIQ At Nutshell, we’re always working on new ways to help you use data to improve your relationships with leads and customers. One way we’re doing this is with VisitorIQ—a new prospecting tool that helps you identify and track the companies that visit your website even before they fill out a form, download a whitepaper, or call your sales team. With VisitorIQ, you can choose to ‘unlock’ website visitors and get information like their company name, contact details, revenue, number of employees, and more. With this information, you can proactively target companies that have shown an interest in your product or service. For the first 100 customers who sign up for Visitor IQ, we’re now offering 2,000 unlocks for $29 per month. (The normal price for 2,500 unlocks is $249 per month.) The best part? If you’re one of the first 100 customers to purchase this add-on, you’ll have that price forever! [LEARN MORE ABOUT VISITORIQ]( [GO TO VISITORIQ]( [ More from the Nutshell blog Want more? Check out these posts from the Nutshell blog: - [How to Leverage Analytics for Sales Growth]( - [4 Types of CRM Data You Should Use to Power Up Your Sales]( - [All the Things Marketers Can (and Should) Be Doing With a CRM]( - [Ensuring Data Quality and Accuracy in CRM Software]( - [Understanding Customer Data and How to Collect It]( Words to live by (or at least ponder) “Data is a tool for enhancing intuition.” — Hilary Mason, data scientist and entrepreneur Thanks for joining us for this edition of Sell to Win! Got questions? Feel free to [reach out]( to our team. Until next time! [Kevin's signature] [Kevin] Kevin Randolph Internet Marketing Analyst, Nutshell   [ [ [ [ [ 206 E. Huron Street, Ann Arbor, MI 48104 Getting too many emails from Nutshell? Change your subscription settings [here](.