Is Gender-Targeted Marketing in Wearables Outdated? Let's Find Out! | nextpit Weekly Round-up

[View online](=) //WEEKLY ☰ ⊗ [News](=) [Reviews]( [Best Lists]( [Videos]() [Community]() Hi {NAME}, ​ Before we dive in, let's do a quick exercise: imagine a women's smartwatch. Picture its design, features, price, brand, and who might wear it. Got it? Now, think about why that specific image popped into your head. This simple reflection can reveal a lot about our subconscious biases and how branding and societal expectations shape our choices. I recently tested the Garmin Lily 2, marketed as a "fashion-forward" smartwatch for women. It's stylish, packed with features, and compact—qualities that don't often come together. But it made me wonder: do we really need gender-specific wearables, or is it just a marketing ploy As someone who regularly encounters gender biases, this question sticks with me. Am I seeing this clearly, or is my view influenced by my experiences? Today, I want to share my thoughts on gender-targeted marketing in wearables and why it might be time to rethink our approach. Have a wonderful week ahead. ​ ¢Â€Â‹ ​ Camila Rinaldi Head of Editorial --------------------------------------------------------------- ​ //The Bottom Line Gender-Targeted Marketing in Wearables: A Double-Edged Sword? What are the pros and cons of gender-targeted marketing in the wearables industry? Does it influence buying decisions and reinforce gender stereotypes? [Read this story]() //Product Spotlight of the Week [Apple iPad Air 2024 Review: Price-Performance Feat](=) With various upgrades, Apple is making the iPad Air 2024 a better laptop alternative. In the nextpit test, you can see how good the tablet is. [Read this story](=) [Poco F6 Pro Review: Closer but Not Quite a True Flagship]( The Poco F6 Pro replaces 2023’s F5 Pro with the same market positioning near premium phones. We tested the phone to see how it compares. [Read this story]( //App Picks of the Week [Top 5 Android & iOS Apps of the Week: Paper Trail, Wellness Apps, and More!]( nextpit recommends these 5 apps on the Google Play Store and the Apple App Store for you to spice up your weekend. Check them out! [Read this story]( [Free Android and iOS Apps for your Smartphone](=) Kick off the week with free apps on the Google Play Store and Apple App Store for a limited time only, thanks to their developers. Find them here! [Read this story](=) //Weekly Roundup [WhatsApp's New Feature: Image Revolution in Messaging?]( WhatsApp is introducing a new feature that allows users to create images with the help of artificial intelligence. [Read this story]( [Spotify to Refund Subscribers Who Purchased Car Thing]( Spotify customers are entitled to a refund after the discontinuation of the Car Thing device. That's a nifty $90 in refunds! [Read this story]( Hogwarts Legacy: Everything You Need to Know About the Big Summer Update Read all you need to know about Hogwarts Legacy and the summer update that will include new content to inject a breath of fresh air into the game. [Read this story]() [Honor Magic V Flip Officially Confirmed—Releasing in June]( Honor has officially confirmed the launch of the Honor Magic V Flip in China, the company's first foldable in flip format. [Read this story]( [Galaxy Z Fold 6: A Foldable Clone of the Galaxy S24 Ultra?]() A leak has revealed what the final design of the Galaxy Z Fold 6 might look like Samsung could be bringing its foldable phone a lot closer to the S24 Ultra [Read this story]() //Top Deals You Can’t Miss [Ecoflow's Lightweight River 2 Power Station is 43% Off!]( EcoFlow's lightweight and compact River 2 power station with long-lasting battery drops to $169 on Amazon, saving you $130 or 43% off its regular price. [Read this story]( [Apple's iPad Air 5th Gen Makes a Wise Buy for $200 Less]( The Apple iPad Air 5 (2022) plunges to a new best price $549 on Amazon. This saves you $200 and makes the tablet a better purchase than new iPad Air 2024. [Read this story]( Jobs of the Week = [Solutions Architect Manager](=) [NVIDIA – Santa Clara, CA](=) [Apply here!](=) [Software Developer (Systems Software)]() [Cohere Technology – Bethesda, MD]() [Apply here!]() = [Staff Software Engineer - Data Platform](=) [The Trade Desk – New York, NY](=) [Apply here!](=) Follow us on our other channels = = Thanks for reading our weekly newsletter. If you found it interesting, feel free to share it with your friends. If you do not like the content, you can [unsubsribe here.](. To change your email settings you can [manage your profile]( here. nextpit GmbH Strelitzer Str. 58 , Berlin, 10115