Sell anything with these secrets #BigIdeas

[NextBigWhat] Sell anything with these secrets Positioning defines how your product is the best in the world at delivering something of value that a well-defined set of customers cares a lot about. – April Dunford Marketing expert April Dunford shares her secrets about the importance of product positioning, effective marketing strategies, and the role of emotions in B2B sales. Here are the curated big ideas from this 1hr+ long podcast (with Lenny). She also provides advice on career success and how to leverage one’s strengths for maximum impact. If you see companies that have truly done category creation, often they’ve done a very good job of helping customers understand key things that they needed to understand in order to realize this is a totally different problem I didn’t even know I had. – April Dunford The power of effective product positioning Effective product positioning is essential for shaping consumers’ perceptions and expectations, guiding them to understand a product’s value within a specific market category. It allows companies to shape consumer expectations and behaviors, serving as the foundation for customer engagement and communication of the unique value proposition of a product. The pitfalls of weak positioning A lack of understanding or consideration of how a product is perceived in consumers’ minds can lead to positioning mistakes. Companies may miss opportunities for differentiation and effective communication with their target audience. Overlooking deliberate positioning risks confusion among customers and internal teams, leading products to evolve in ways that no longer align with market perceptions. You know how do you beat Bobby Fisher? You play them at any game but chess. – Warren Buffett Targeting niche markets for success Successful product positioning involves initially targeting an underserved market segment and aiming to dominate it before expanding outward. This strategy allows companies to establish a strong position by focusing on a niche where they have a competitive advantage or unique offering. The vast majority of successful companies started by dominating a market that was too small for the market leader to care about. – April Dunford Continue [reading](. Grab NextBigWhat subscription using [this page]( : The subscription brings you big ideas, i.e. curated insights from the world's best ideas on personal development and skills that matter to you - in bite-sized format. --------------------------------------------------------------- Contact [nextbigwhat team](mailto:team@nextbigwhat.com?subject=from%20newsletter) | [unsubscribe]( Follow nextbigwhat on [LinkedIn]( | [Twitter]( | [Insta]( | [Facebook]( | [YouTube](