NN: How we want our content

[View this email in your browser]( [NewsWhip]( How we want our content Hi there, What would happen to the way we currently find content, if we didn’t have Facebook? At the Online News Association conference, Chartbeat explained the impact of Facebook going down for just 45 minutes on August 3rd. In under an hour, overall traffic increased by 2.3 percent around the world. Search traffic increased by 8 percent, direct traffic went up by 11 percent, and there was an increase of 22 percent in traffic from other app opens. This is quite a drastic effect. After Facebook’s news feed shift this year was heralded as the end of days for social distribution and the duopoly, it’s interesting to see how much we do rely on Facebook for our discovery of news, media, and content. In our [latest report]( we take a look at the year of the Facebook Algorithm shift, and what coming changes and trends to know ahead of 2019. As we heard experts say at ONA 2018 this September, Facebook is still essential for new reader acquisition. Mark Alford, Head of Digital, Sky News, said that it’s almost impossible to quantify exactly what the social networks provide, because “we can’t put a value on getting new people to see stuff”. In the report we look at: - How content creators have navigated the Facebook algorithm shift - The impact of the shift on the web vs. natively on Facebook - Trends to know ahead of 2019 [Check out the full report here]( The Top Stories of the Week Given the recent attention to the Brett Kavanaugh hearing in the U.S., we wanted to take a look at the event's impact on the social sphere. How did this one story captivate social users' attention yesterday? Below are the top stories from the past 24 hours on Facebook, from our [NewsWhip Spike]( platform. Across our database, 12 of the top 15 stories yesterday were about the hearing. When we looked at the top 100 stories, 73 percent were about Kavanaugh's hearing. The top 15 stories came from an array of traditional news outlets to more partisan sources to op-eds. And below, here are the top stories from the entirety of the week on Facebook: We can see a wider array of topics this week, with hard news from the Kavanaugh hearing appearing side-by-side with the typical viral content that we see from the likes of LADbible and UNILAD. To dive into your content's performance, or to research any topic, [check out Spike here.]( Not the tip of the iceberg. Do you use Reddit for social distribution or topic monitoring? WhatsApp? What about 4chan or 8chan or Voat? On the blog, we created a [field guide]( to the deep web. These platforms are full of niche, thriving micro-communities that may be discussing your content or brand in ways that you have no idea about. Their discourse often stays below the surface, and only very occasionally do they bubble up and reach the consciousness of the public at large. For our starter guide, [check out the blog](. Q&A: How Cheddar is reinventing live news for Millennials and Gen Z [Read here >]( The social media empire of podcasts [Read here >]( Report: Partisan sites, political trends, & fake news on social [Read here >]( Noted - Bloomberg's Tic Toc is [expanding]( its brand beyond Twitter - Snapchat's adding a visual [product search]( that connects to Amazon - Here's how [Google]( is joining in on the Stories format (and here's [our guide]( on Instagram Stories & Snapchat) - Google just turned 20! Here's a fun [throwback]( it made - What happens when a print publication goes online only? According to [this study]( the print audience mostly just disappears - For fun: A tongue-in-cheek cartoon about [brands]( on social media That's all this week! If you were sent this newsletter and would like to subscribe, you can [do so here](. Let us know [on Twitter]( if you have any ideas for us to research. Have a great weekend, Gabriele and the NewsWhip team. [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2018 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book](//newswhip.us3.list-manage.com/vcard?u=f5077bc53c4be33ce14998bdd&id=6f54ba6e9d) Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.