LittleThings is back! Q&A with Editor-in-Chief Maia McCann

[View this email in your browser]( [NewsWhip]( Interview THE RETURN OF LITTLETHINGS AND WHAT'S AHEAD As publishers continue to navigate the digital age, we saw some struggle against 2018's platform changes. One such publisher was LittleThings, which closed up shop back in February. With 38 million unique visitors at the time of closing, LittleThings still had an ample audience. Enter RockYou, which revived LittleThings a month ago. To learn more, we spoke to Maia McCann, Editor-in-Chief & VP of Content at RockYou Media, and the former Editor-in-Chief of LittleThings. Here's what she shared with us on what's coming next and the state of social publishing. Key takeaways: - Beyond formatting, the core of your content needs to be different for each platform - Look at impact based on comments and the tagging of other users, as it measures the number of people wanting to engage with others about your content - Rethink scale -- What does your audience size really mean if people don’t think about your brand or the messages that you conveyed after they scroll past your content? [Read Now]( The 2018 guide to influencer marketing [Read more >]( 6 things to know about Facebook videos in 2018​ [Read more >]( How Delish’s new headline strategy is driving shares [Read more >]( [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact](mailto:%20hello@newswhip.com) Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. Copyright © 2018 NewsWhip, All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 47 Merrion SquareDublin, Ireland [Add us to your address book](//newswhip.us3.list-manage.com/vcard?u=f5077bc53c4be33ce14998bdd&id=6f54ba6e9d) Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.