NN: Building the circle of trust

[Logo]( Building the circle of trust Hi there, As a publisher or brand in the social media age, knowing exactly where your audience lives can be tricky. There are constantly new platforms vying for users’ attention just as you are. Should you publish to Musically? Peach (RIP)? Tor, the dark net? The choices can be overwhelming, and once that is decided, how can you master them? We started with the basics and decided to look into who had [the most engaged audiences]( on Facebook. We took a look at the top publisher Facebook Pages across news, sports, politics, and interest publishers. Local publishers did quite well, along with the Daily Mail and Fox News. So what can we learn from these publishers' Facebook Pages? 1. Create relatable posts for your followers 2. Find human interest stories 3. Focus in on a niche audience, whether by geography or passion What else should you know about engaged audiences on Facebook, across each vertical? [Check out the blog here](. Moving beyond Facebook, Contently recently [challenged stereotypes]( on four major platforms — Facebook, Twitter, LinkedIn, and Pinterest — and used NewsWhip data to find out the genres of content that really resonate on each. [Read it here](. All press is good press? Can you imagine being a social media marketer for say, Lord Voldemort? The Death Star? Mordor? Okay, maybe extreme examples, but for some brands, social media can be an uphill battle. We decided to look at how controversial brands or brands that are often the subject of ire and frustration online, handle their social publishing. Here’s what we found for airlines, tobacco, oil giants, and the NRA. 1. Avoid it: Tobacco brands tend to avoid posting entirely. 2. Philanthropy: Some brands try to improve their social standing with positive acts. 3. Poke fun: Some brands try to commiserate on common frustrations with some humor, and poke fun at their competitors. 4. Embrace the controversy: For one of the brands, (the NRA), they embrace their position for more social buzz. [For the full analysis, check out the blog](. How the most trusted publishers restore faith in news With trust in the media at a dismal low, how are news publishers working to restore trust on social? [Photo]( The rise of hyper-political publishers on social Traditional advice says not to discuss politics in polite company. Our social data shows it's difficult to avoid. [Photo]( How Reebok has mastered reactive storytelling For most brands, approving social content is a long process. Here's how Reebok overcame the red tape. Noted - Facebook is rolling out its alternative, "[publisher-only](" newsfeed. - Media and ad personalization is heralded as the future. But could it [contribute to filter bubbles]( and hyper-partisan views? - Facebook is testing monetization for [Instant Articles]( through paywalls and subscriptions. That’s it for the week! Come chat with us over [on Twitter]( if you have any questions or ideas for the blog, and please [pass on our newsletter]( to a friend or colleague if you found it useful. Have a wonderful weekend, Gabriele and the NewsWhip team. Useful Links [NewsWhip Spike]( [NewsWhip Analytics]( [Resources]( [Blog]( [Contact]( [www.newswhip.com]( About Us Millions of stories, videos, and social posts are published each day, sparking billions of interactions. NewsWhip transforms this ocean of social data into actionable insights to inform your content strategy. NewsWhip products show you what audiences are engaging with in real time and what has performed best historically – in every vertical. This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.