Apple's new OpenAI partnership sees pushback from Musk

[View Online]( ) Apple's new OpenAI partnership sees pushback from Musk Apple's Worldwide Developers Conference is underway this week, but not all of its new product announcements have been well received. By far the biggest news of the last two days has been Apple's introduction of its own AI model, Apple Intelligence, which includes a new partnership with OpenAI that will bring ChatGPT to its devices. The announcement itself received a wave of public interest, but so did Elon Musk's clamorous threat. The billionaire took to X where he declared in a [series of posts]( that he would ban Apple devices at his companies if OpenAI gets integrated at an OS level. Naturally, this resulted in a [flood of media coverage](, with articles totaling 54k engagements. Media coverage about Apple and OpenAI's partnership earned 95k engagements overall, with over half of those being about Musk's threat. BMW accused of virtue signaling BMW faced backlash on X after partaking in the annual trend of [changing its logo]( to show its support for Pride Month, but only for accounts in specific markets. The automaker explained that it was up to its sales companies and independent distributors to decide if they want to participate in certain marketing campaigns. This information did not fare well with social media users, prompting angry comments that called the brand "hypocritical" for only showing activism in certain countries. Even though this issue originally surfaced on social media, it's not where the conversation is continuing to grow. Several conservative news publishers, including The Daily Caller, The Blaze, and The Daily Mail, all reported on BMW's comments. Their articles drew a notable amount of attention to the issue, while the original posts from BMW on X accumulated under 1k engagements. HINDSIGHT TO FORESIGHT Taking a proactive approach to purpose and polarization [Read report]( PRWEEK UK 30 UNDER 30 Ogilvy's Julia Sammons discusses how NewsWhip helps to harness the power of Reddit [Read article]( WEBINAR WITH DOTDASH MEREDITH How NewsWhip helps power Dotdash Meredith's social strategy [Register]( LATEST PRODUCT UPDATE Introducing Historical Analysis - Live issues with historical context [Read blog]( [Facebook (1).png]( [X (1).png]( [Linkedin (1).png]( Copyright (C) 2024 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [unsubscribe]( )