Streaming services raise prices — again

[View Online]( ) Streaming services raise prices — again Another week, another price hike. Just when we were coming to terms with inflation's impact, two streaming services are increasing subscription costs for the second time in the space of one year. Spotify and Max are both in the spotlight this week after announcing another price increase that will affect multiple subscription plans. If they thought that a $1 markup would go unnoticed by consumers, they were wrong. Spotify US subscribers will see their monthly ad-free plan rise from $10.99 to $11.99. Similarly, Max users will see their ad-free plan jump from $15.99 to $16.99. There have been hundreds of articles written about both price hikes in the last two days, and while Spotify's announcement has received a bit more public interest, engagements with articles about Max's prices are predicted to climb over the next 24 hours. The biggest driver of engagement, however, is [RapTV's Instagram post]( about Spotify, which has earned nearly 160k engagements, including a flood of displeased comments. The medium becomes the message for Chipotle's CEO If you've been on the internet at all this summer you'll have seen at least something about Chipotle's portion sizes. TikTok users have been complaining for a while that the bang they get for their buck has decreased, and it's been getting a lot of attention as we head into summer. It reached a point where CEO Brian Niccol was asked about it by the likes of Jim Cramer. Here's where it gets interesting. Despite some small media pick-up of the interviews Niccol did, there wasn't massive interest in those articles, with a few hundred engagements across Facebook and X. But on TikTok, where the narrative has been brewing for months, Fortune's post featuring the comments has done real numbers — [topping out at almost a million engagements](. Compare that to 32 articles that reported on the comments, and it's clear to see where this resonated. And it's not just because of the format either. On Instagram, which often sees comparable engagement to TikTok, Fortune's post had 20k engagements. TikTok is where the conversation was happening, and it's where the CEO's response generated heat, and those two things aren't a coincidence. In a more distributed media landscape than ever, it's crucial to understand the potential pros and cons of any platform, and make sure you understand the context as well as the content. HINDSIGHT TO FORESIGHT Taking a proactive approach to purpose and polarization [Read report]( NEWSWHIP FOR CROWDTANGLE USERS Learn how NewsWhip can help replicate the work you’re doing in CrowdTangle [Read more]( WEBINAR WITH DOTDASH MEREDITH How NewsWhip helps power Dotdash Meredith's social strategy [Register]( LATEST PRODUCT UPDATE Introducing Historical Analysis - Live issues with historical context [Read blog]( [Facebook (1).png]( [X (1).png]( [Linkedin (1).png]( Copyright (C) 2024 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [unsubscribe]( )