Taking a proactive approach to polarization and purpose

[View Online]( ) Taking a proactive approach to polarization and purpose We’ve just published our second report — [Hindsight to foresight: Taking a proactive approach to purpose and polarization]( — in partnership with Stephen Waddington. ​​​​​​This new piece of research investigates the role of corporate communications and insights in helping companies manage social and political polarization. Right now, in the global year of elections, there’s no bigger issue on the minds of corporate communications professionals — a fact highlighted by both the [Page Society]( and [PRovoke media]( recently. Through interviews with senior communicators at organizations including, Accenture, BP, PayPal, Under Armour, and more, a Foresight Framework was created for approaching the issues of purpose and polarization. The foresight framework sets out some of the key considerations when managing polarizing issues, either by choice or because the company has been pulled into an issue in some way. It’s crucial to align on priorities before choosing to engage on specific topics, and only then begin the process of measurement and engagement. This is just one facet of a much broader array of topics within the report. You can download the report [here]( to access all the insights. Introducing Historical Analysis We’re excited to announce that we've made a significant upgrade to our Spike platform. Our new Historical Analysis feature enables searches of up to 12 months at a time, allowing users to widen the lens on real-time decision-making and see beyond the present moment to navigate challenges with comprehensive historical context. This latest update will give you: Better context for live situations — Live issues are almost always complex and difficult to contextualize as they are unfolding. Historical Analysis gives you the full picture going back up to 12 months, furnishing you with all recent pertinent information in a single timeline view. Insights into ongoing societal and political topics — Historical Analysis is ideal for monitoring ongoing issues of interest to your brand. Be it global elections, sustainability, or coverage of public health crises – this new add-on gives you a complete picture. Even more confident decision-making — Historical Analysis gives your team the capacity to go deep into any topic, which adds layers of confidence that you have all the data you need to make the best decisions. For a few examples of what this looks like in practice, check out [our blog]( . NEWSWHIP FOR CROWDTANGLE USERS Learn how NewsWhip can help replicate the work you’re doing in CrowdTangle [Read more]( WEBINAR WITH STEPHEN WADDINGTON Join us on May 29th to explore the major takeaways from our recent report on polarization [Register]( NEWSROOMS AND CROWDTANGLE Six key features for newsrooms seeking a CrowdTangle replacement [Read blog]( NEWSWHIP ON THE BBC How AI can be used in crisis management to avert real-world disasters [Watch]( [Facebook (1).png]( [X (1).png]( [Linkedin (1).png]( Copyright (C) 2024 NewsWhip. All rights reserved. You're receiving this email because you opted in for the NewsWhip blog newsletter and updates. Our mailing address is: NewsWhip 42 Pearse Street Dublin, D02 YX88 Ireland Want to change how you receive these emails? You can [unsubscribe]( )