Advancing Health Outcomes Through Genetic Insights

A message from our partner [New Scientist logo]( Every now and then, New Scientist helps a carefully selected commercial partner speak to our audience. Their support helps us produce the high quality journalism we bring you every week. We hope you find today's message relevant and useful.   Meet the Oxfordshire company pioneering preventative healthcare Dear {NAME}, Even as life expectancy increases across the UK, it’s becoming evident that longer life does not always equate to better health. Rising rates of inactivity, poor diet, and obesity are exacerbating the prevalence of lifestyle-related diseases. Amidst a media landscape saturated with sensationalised and often contradictory health advice, the task of determining effective strategies for long-term health improvement is increasingly challenging. In response to these issues, [FitnessGenes](, an Oxfordshire-based company, is taking a unique approach to scientifically-informed and personalised preventive healthcare. Utilising the latest genetic research including polygenic risk score analysis, their team offers personalised nutrition, exercise, and lifestyle recommendations tailored to address health risks and predispositions identified within an individual’s DNA. Your Biological Avatar: Identifying Genetic Health Risks FitnessGenes is the first company in the preventative healthcare space to secure patent approval for their unique method, which combines lifestyle and genetic data to model traits. These traits are ranked relative to one another to contextualise risk, thus ensuring more precision in their recommendations. For example, traditional methods may rely solely on single parameters such as blood testosterone levels to advise dietary changes, such as in this case recommending increased saturated fat intake to promote steroid hormone synthesis. However, certain genetic variations can cause saturated fat intake to suppress satiety signals, leading to increased appetite and body fat accumulation, paradoxically lowering testosterone levels. Recommending high protein-complex carbohydrate meals may be a more effective intervention in these individuals. Empowering Health and Fitness Professionals  Following collaborative research projects with the University of Oxford and Loughborough University, FitnessGenes is now using their proprietary system to help health and fitness professionals better understand and address their clients’ health risks throughout their lifetime. Instead of providing clients with generic health advice, the additional insights offered by DNA testing is allowing professionals to offer more personalised guidance on the foods, supplements, and exercise that will help optimise health outcomes. [Learn more about the FitnessGenes professional solution](. Looking Towards The Future Maintaining health, functionality, and independence within an ageing population requires both individual responsibility and proactive health management. By enhancing the understanding of the connections between genetics, lifestyle, and health, FitnessGenes is empowering thousands to proactively manage their health, thus helping to lighten the increasing burden placed on national healthcare services. [Learn More]( About the CEO Dr. Sam Decombel is the co-founder and CEO of FitnessGenes Ltd. Motivated by the premature loss of her father to a lifestyle-related illness, and backed by several Innovate UK grants and over £7M in VC funding, she leads a team dedicated to helping people live longer, healthier lives through a better understanding of what, biologically, is likely to work best for them. [Connect with Sam](   [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( [TikTok]( [Update preferences]( | [Help]( | [Contact us]( [View in browser]( This email has been sent to {EMAIL}. [Unsubscribe]( from further emails relating to selected third party partners from New Scientist. Do not reply directly to this email. If you have an enquiry, please contact us using the relevant contact details [listed here](. Copyright © New Scientist Ltd Registered Office: Northcliffe House, 2 Derry Street, London, W8 5TT Registered in England. No.10644366 Australian mailing address: PO Box 2315, Strawberry Hills, NSW 2012, Australia Registered in Australia. ABN 22 621 413 170 [Privacy Policy]( | [Terms & Conditions](