Newsletter Subject
How to retire off a one-hit wonder
From
nellianestclair.com
Email Address
nelliane@nellianestclair.com
Sent On
Tue, Mar 23, 2021 02:38 PM
Email Preheader Text
The question I get asked the most often: “Why don’t you have more content on your blog??
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The question I get asked the most often: âWhy donât you have more content on your blog?â The reasons are many, but Iâll give you the top 3: 1. It takes a crap ton of effort and time to produce content at the quality I produce it. 2. Iâm not in the business of mindlessly âgiving free valueâ unless I am guaranteed a return on my time investment. Thatâs my standard and I maintain it. 3. I donât have to. See, Iâm something of a one-hit wonder and Iâm kinda sorta definitely proud of it. Hereâs the story: I wrote a blog post in 2018 that went semi-viral and took me from obscure to very well paid. So I did the only sensible thing that a decent marketer would do in that instance: I wrote another blog post about the effectiveness of that blog post. Low and behold⦠my business multiplied even more. I again did the sensible thing: Cold emailed Joanna Wiebe of Copyhackers and sent her a link to the blog post about the blog post. She invited me to do a tutorial for her community. That tutorial sends prospective clients my way on a regular basis: â And so does the blog post I wrote back in 2018. In fact, more than half of my current clientele found me through that one piece of content. Crazy thing is, itâs not a heavily-trafficked blog post at all. It doesnât have to be. Whether it gets 50 hits a month or 5000 hits a month: A percentage of that is GUARANTEED to turn into paying clients. Now I tell you this⦠Because I see so many people struggling in this space when they really donât have to. Doing a ton of stuff that donât lead to results when all it takes is: ...a few high-converting assets ...a way to consistently BE SEEN & HEARD by the right people (I use [Instagram]() ...a message that lands ...a willingness to persist until it works Thatâs it folks. So my unsolicited advice to you? Quit prolonging the struggle (that is, if you are struggling). Dare to simplify EVERYTHING about how you operate. And surrender to the fact that this online business thing gets to be way less complicated than it's made out to be. Cheering you on, Nelliane P.S. When you are ready to learn my barebones but highly effective ways⦠hit reply to inquire about how we can work together. â
â â â â â â â â â â â [Unsubscribe]( | [Update your profile]( | Citrus Grove, Laborie, Vieux Fort, LC 1201
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