Newsletter Subject
"gimme what you got"
From
nellianestclair.com
Email Address
nelliane@nellianestclair.com
Sent On
Mon, Jan 11, 2021 08:47 PM
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Do you know the most critical element of crafting content + copy that trigger red hot desire for you
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Do you know the most critical element of crafting content + copy that trigger red hot desire for your offers? Itâs not to come up with a compelling marketing idea. Itâs not to build a solid sales argument. Itâs not to lay out all the logical justification for why people should buy. That stuff matters, of course. But the thing that really does it⦠...is to tap into your prospectâs highest and hottest emotions. Because the truth is, every single time someone decides to pay you, they are making an emotional decision. It means you must go deep. Way beneath value propositions, features, and benefits. You must do your recon to uncover the dire emotional needs of your people and speak to them with such precision that they have no choice but to go⦠âGimme what you got.â And as for the most effective vehicle to trigger this emotional reaction? Storytelling. Story is the only type of content that can inform⦠educate⦠entertain⦠inspire⦠pique interest⦠build connection⦠move people to action⦠AND give your prospect an emotional experience of what it is like to live the dream that youâre selling. Thatâs why Iâve created a storyselling guide with 13 types of stories (and scripts) that you can use to fuel your content. My client Tanner was one of the first to dive into this guide and hereâs what she had to say: â So... Want what I got? The is the lowest entry point: â[( Cheers, Nelliane â
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