Social listening: how people feel about Prime Day

Social listening is a great tool to track brand sentiment, but it can also give you important insights into consumer behavior. For example, [we used social listening to gather insights]() about Amazon’s first Prime Day event of the year (their second event is coming up on October 8-9). Here are some things we learned: 89% of people are waiting to make Amazon purchases until the prime Day sales launch. 68% of consumers indicated they will be participating in Prime Day shopping, compared to 14% for Target Circle Week and 13% for Walmart+ Week. The most popular products consumers are eyeing in Prime Day deals are electronics (53%) and kitchen gadgets (23%). The majority of people are using Prime Day to shop for themselves (66%) compared to just 34% who are buying for others. Insights like these are gold for guiding your marketing strategy. My team can help you set up social listening campaigns to gather key insights for your business and create effective campaigns around them. ​[Click here to connect.]() And if you’re curious how social listening works, [check out this article on my blog](. Cheers, Neil PS: Are you interested in a step-by-step action plan showing you exactly what you need to do to get more website traffic? [Click here to get it](=)... for free! PPS: To learn how to use advanced technology to drive better marketing results, sign up for our Future of Marketing Master Class Series. We’ll teach you how to leverage AI and other tools to improve your content, lead gen, and marketing workflows. [Registration closes on October 7, so save your spot today!](​ [Unsubscribe]( | [Update your profile]( | 9710 River Trader St, Las Vegas, Nevada 89178