Redundancies at Pac Mags | Ads banned for using domestic violence against men as punchline | McDonald's Aus follows global lead, ends Olympics ties | The virtual reality tipping point for adland

[View Newsletter Online]( [Mumbrella Newsletter]( Do automotive marketers really understand the car buyer? Has convenience trumped the fun and excitement behind owning your own car? As more millennials turn to ridesharing and other convenient modes of transportation, Simon Van Wyk, Managing Director at MediaDigitalX, thinks it may be time to rethink the automotive sales process. Hear from him and other experts at the [Mumbrella Automotive Marketing Summit](. Save $100 before 19 July – [book your earlybird ticket now.Â]( News ['Menacing and threatening' ad condemned by ad watchdog for using domestic violence against men to sell hearing aids]( The advertising watchdog has denounced a “menacing and threatening” television commercial advertising hearing aids for its depiction of domestic violence towards men. The ‘What your mum wants for Mother’s Day’ 15-second TV ad features a woman trying to open a jar while yelling at her husband for help. When her husband fails to reply because he cannot hear, the ad freezes while she insinuates she is going to throw the jar in his direction. [READ MORE »]( News [Pacific Magazines reveals 11 redundancies as it looks to further reduce cost base before 30 June]( Pacific Magazines is set to reduce its cost base before 30 June, with 11 redundancies planned and consultations underway with sub-editors across all brands about a proposal to outsource their work to external sub copy business, Pagemasters. In an email addressed to staff obtained by Mumbrella, CEO Gereurd Roberts told the company consultations had commenced with sub-editors about a proposal which would see a customised subbing solution build for Pacific Magazines, involving staff with expertise in the categories where the brands operate. [READ MORE »]( SUPPORTED [Is Australia’s commercial creativity slipping behind the rest of the world?]( As the advertising industry gathers in the south of France for the annual Cannes Lions celebrating the best creative in the world, the Outdoor Media Association hosted a debate asking one simple but tough question: Is Australia’s commercial creativity slipping behind the rest of the world? For many years Australia has been considered a global leader in terms of creativity, punching well above its weight at the big global awards shows across categories and sitting in the top five in awards rankings. [READ MORE »]( News [McDonald's Australia ends partnership with the AOC as brand pulls out of Olympics globally]( McDonald’s Australia has brought its long-running partnership with the Australian Olympic Committee to an abrupt end after the global fast-food giant announced its was parting ways with the International Olympic Committee over the weekend. McDonald’s Australian confirmed to Mumbrella that the global edict would be effective immediately in Australia, despite the AOC having a deal with McDonald’s through to the 2020 Tokyo games. [READ MORE »]( Dr Mumbo [Dr Mumbo: What do you do when the dump button guy is the one who's swearing?]( Dr Mumbo has been enjoying the unconventional radio emanating from Southern Cross Austereo’s Hit Network in recent days. Traditionally, the dump button is employed by producers to protect radio stations from the public going rogue during phone-ins. [READ MORE »]( Features [How Domain transformed its business in five steps]( With many traditional publishers struggling with how to monetise and commercialise their content offerings, Domain’s editorial director Toby Johnstone shares how Domain changed its journalism model into a business channel in five steps. Johnstone says there were five steps to Domain’s transformation, the first being the need to modernise its newsroom, which included a focus on marketing platforms, SEO and video, not just people’s opinions. [READ MORE »]( News [Another ad censured by watchdog because 'domestic violence isn't funny']( The ad watchdog has taken a stand against a second ad which attempted to use domestic violence against men as the punch line. The radio ad for Tamar Hire which promotes mini excavators was found to have breached the Advertising Standards Bureau’s Advertiser Code of Ethics for its inference of domestic violence and “suggestion of menace”. [READ MORE »]( News [Publicis Media's Performics adds four clients including Freedom and Sensis]( Publicis Media’s performance marketing division Performics has added four new accounts including Freedom Furniture and Sensis White Pages as the brands move to convert consumer data and content into sales. The agency has also added fashion house True Alliance – which includes Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler – as well as life insurance provider NobleOak. [READ MORE »]( News ['Ego' not a dirty word for LinkedIn Agency Influencers]( Having a healthy ego is the main ingredient for being a successful LinkedIn influencer agreed a panel at the launch of the 2017 LinkedIn Agency Influencer of the year awards. The panel, featuring three of last year’s contestants, including last year’s winner Greg ‘Sparrow’ Graham, gave their insights on how to use LinkedIn successfully. [READ MORE »]( Opinion [We're at the virtual reality tipping point... even if the headsets are still bulky and awkward]( In the early 1990s, many people gawked at ugly and bulky mobile phones, unable to see just how much they’d change the face of communication. In this piece, Kaga Bryan argues we’re at the same point now with virtual reality, and he’s having a bit of déjà vu. It’s 1994. My stepdad is in a department store, having a serious conversation into an exceptionally bulky mobile phone. I was about 13 at the time and remember vividly as the two girls at the cosmetic counter were mimicking him. To be fair, it was a highly unusual sight. It was “random” as their modern counterparts might say. Here was a man having an everyday conversation from the middle of a department store! Not at home. Not in a phone booth. It was a public display of incredibly odd behaviour. [READ MORE »]( News [Ten's Have You Been Paying Attention? wins the demos]( Ten’s Have You Been Paying Attention? topped all key advertising demographics (16-39, 18-49 and 25-54) despite Nine’s True Story with Hamish & Andy being the most-watched entertainment program of the night overall. Ten’s light-entertainment show had a metro audience of 804,000 metro viewers, according to OzTAM’s preliminary overnight metro ratings. [READ MORE »]( Features [How to build successful Facebook advertising campaigns]( Steve Weiss was a struggling stand-up comedian in New York when he first started using advertising on Facebook in 2006. Now he is the director of MuteSix, a Facebook advertising agency managing over $100m in billings. Mumbrella’s Paul Wallbank shares what Weiss has learnt along the way. “I wanted to figure out how get people to come along to my stand up comedy shows,” says Weiss of why he first spent money with the social media giant. [READ MORE »]( News [Despicable Me 3 knocks Wonder Woman off top spot at weekend box office]( Universal’s Despicable Me 3 has beaten Warner Bros’ Wonder Woman at the weekend box office, collecting $5.892m on its debut weekend. The film, featuring the voices of Steve Carrell, Kristen Wiig and Trey Parker, tells the story of Gru and Lucy, their three daughters and the minions. [READ MORE »]( News [Youi releases new 'Who's In the Car' episode with The Veronicas]( Car insurer Youi has launched its second episode of ‘Who’s In The Car’ with twins and singers The Veronicas. The web video series is hosted by stand-up comedian Katie Burch and replicates the likes of James Corden’s ‘Carpool Karaoke’ and Jerry Seinfield’s ‘Comedians in cars getting coffee’. [READ MORE »]( News [Twitter revamps platform to attract new users]( Following a year of redesigns, social media service Twitter has revamped its layout and user features in a hope to attract new users and improve time on site. Despite a large gain in users during the first quarter of 2017, the service has been struggling with attracting and retaining new users in recent years. In the last quarter the company’s losses increased and the redesign is part of the company’s search for increased profit and relevance. [READ MORE »]( Sponsored Post Transform your team: invest in Storyology EOFY is just around the corner, now (right now) is the time to get onto your manager about securing that last bit of training budget for [Storyology](. Get up to speed on the latest digital skills while networking with execs and top journos. Featuring the likes of Rappler CEO Maria Ressa (Philippines); Craig Silverman, BuzzFeed’s fake news expert; Gold Walkley winner Andrew Quilty, Irene Jay Liu of Google News Lab and Aine Kerr, Facebook’s head of journalism partnerships. [Click here for more information.Â]( FYI FYI • [Getty Images announces global virtual reality partnership with Jaunt]( • [The Sydney Morning and The Age win award for ‘Saving The Reef’ project]( • [A celebration of the life of Dr Paul Priday to be held on June 30]( • [Taboola expands its programmatic advertising footprint]( • [Regional TAM completes panel expansion]( • [Buzzfeed Australia appoints Amy McQuire as Indigenous affairs reporter]( • [ARN announces partnership with UnLtd and launch of The Goodness Project]( • [Freeview adds device streaming in its latest app]( • [Ooh Media wins South Australian Government tender]( • [Luscious adds director James Cooper to roster]( • [Brendon Harrington promoted to GM of M&C Saatchi’s LIDA]( • [Telstra offers free hotspot access and lists Australia’s most popular Instagram sites for World Wi-Fi Day]( Jobs [107 New Jobs]( MOST DISCUSSED [Ten goes into administration]( [Australia is lacking in commercial creativity because 'most marketers are crap': MLA's Andrew Howie]( [Mia Freedman 'mortified' by Roxane Gay podcast 'fat shaming' accusations]( [Ikon unveils new national leadership structure]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](