Up to 120 jobs to go at News Corp | DDB lands Virgin Australia creative | Adland's ageism issue | Senior staff leave Fairfax | The 'new era' of marketing and creativity

[View Newsletter Online]( [Mumbrella Newsletter]( Become the master of mobile with insights from ANZ, QBE, PwC and more Keep up with your consumers, ensure you are delivering exceptional brand experiences on mobile and leverage the power of beacons, app strategy, mobile measurement and more. All this at [Mumbrella’s Mobile Marketing Masterclass](on July 26. Get best practice examples from experts and develop actionable outcomes for your business. [Book your team in today.]( News [Up to 120 jobs go at News Corp as NSW and Victorian contact centres close and The Oz makes redundancies]( Up to 120 News Corp jobs across Victorian and NSW contact centres will be axed from July, after plans to consolidate operations were announced to staff yesterday, Mumbrella understands. News Limited has confirmed it will close its NSW and Victorian contact centres and move all operations to Adelaide. The changes will affect call centre staff and advertising account managers. [READ MORE »]( News [DDB Sydney lands Virgin Australia's creative account]( Virgin Australia has appointed DDB to its creative account, marking the end of one of the biggest creative pitches of the year so far, Mumbrella can reveal. The pitch, which was confirmed by the airline in March, was led by former Telstra marketer Inese Kingsmill, who joined Virgin Australia Group as chief marketing officer in December. [READ MORE »]( News [Brands and agencies urged to lift their game to exploit a 'new era of marketing and creativity']( The boss of UK creative agency Karmarama has heralded a new age for creatives and marketers, but also warned that advertising needs to lift its game in an era of ad blocking, poor customer experiences and growing consumer apathy towards brands. Speaking at Mumbrella360, Ben Bilboul claimed marketers – in the UK at least – are increasingly being elevated to boardroom level as they take responsibility for hard, as well as soft metrics. [READ MORE »]( News [Senior editorial and video staff finish up at Fairfax as voluntary redundancies continue]( Long-serving Fairfax Media journalists and almost half of the full-time video team are set to depart Fairfax Media, as the company begins the process of informing staff of their redundancies as part of drastic job cuts to the editorial department. The news follows Fairfax’s announcement a month ago it was set to axe 125 editorial jobs as part of its restructure. [READ MORE »]( News [Moko Social Media goes into administration]( Once promising Australian online media company Moko Social Media which promised to take on Google and Facebook has been placed in voluntary administration with Deloitte being appointed to run the business on May 31. In recent years the company focused on developing mobile products aimed at the US high school and college student markets having shifted away from being a social media and digital content creator. [READ MORE »]( Dr Mumbo [Dr Mumbo: Waiting for Damien]( It can take a while to get to know one’s way around a new country. So Dr Mumbo has great deal of sympathy for the New York Times’ new Australian bureau chief Damien Cave. [READ MORE »]( News [Influencers are 'extra-fraudinary' and don't have enough checks and balances on them: Shelly Horton]( Lifestyle and news commentator Shelly Horton has argued there aren’t enough processes and rules around influencers. “An influencer is a someone who has bought 50,000 followers on Instagram and poses in a bikini with a green smoothie. “To me influencers, they’re ‘extra-fraudinary’, and there aren’t enough checks and balances on them,” Horton claimed at Mumbrella360. [READ MORE »]( SUPPORTED [‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability]( As publishers, media agencies and marketers continue to grapple with viewability, a panel of experts urges the industry to get on with finalising a solution. While viewability has been kicking around as an issue for the Australian market for the past couple of years, there is growing consensus it is high time the industry got its act together and came up with some agreed rules for everyone to play by. [READ MORE »]( News [Ageism: the 'forgotten issue' of the industry diversity debate]( Age discrimination has been branded the forgotten diversity issue of the industry but one that is real and impacting the level of knowledge and skill within agencies. While debate rages around gender and race, the skew towards a younger workforce in advertising is often overlooked, delegates at Mumbrella360 were told. [READ MORE »]( News [Bob Mackintosh resurfaces as R/GA's new regional ECD]( Former executive creative director of Host Sydney Bob Mackintosh has been named R/GA’s new VP executive creative director for Asia Pacific. Mackintosh left Host after 11 years in November last year. [READ MORE »]( News ['Nobody builds brands anymore': Harold Mitchell]( In the age of Google, no-one is bothering to build brands, Australian media veteran and chairman of FreeTV, Harold Mitchell, has said in a debate at Mumbrella360. In the debate with QMS Media’s director, Anne Parsons, Mitchell said the “bigger argument to have outside of this room” was what Google has been doing. [READ MORE »]( SUPPORTED [Under pressure: How to be creative with fast turnaround work]( Sometimes creatives are given weeks to nail a brief and mould a perfect campaign. At other times the client wants it yesterday. Mumbrella asked leading creatives to share examples of work developed at breakneck speed and to extraordinarily tight deadlines. These stories are brought to you by Adobe Stock, part of Adobe’s Creative Cloud. Helping creative minds cope with the Hovering Art Director. [READ MORE »]( News [Brand safety more important than viewability for Westpac]( While marketers argue over the issue of viewabilty in digital advertising, the head of media and agency management at Westpac Group has highlighted brand safety as a more pressing issue for the brand. Speaking on a panel at Mumbrella360 on issues of transparency, Westpac’s Toby Dewar said viewability and lost ads could always be addressed, but brand safety breaches were difficult to contain once they occurred. [READ MORE »]( Dr Mumbo [Dr Mumbo: When is a propaganda channel not a propaganda channel?]( Dr Mumbo notes that News Corp’s The Australian is extremely concerned this morning that the ABC rebroadcasts some content from Qatar-based news “propaganda” channel Al Jazeera. This is, of course, an entirely different matter from the fact that the News Corp-aligned Foxtel has been broadcasting Al Jazeera into Australian households for most of the decade, and continues to do so. [READ MORE »]( News [One in three users deleting Facebook app according to new study]( One in three users of the Facebook application have already, or are actively considering, deleting the platform, according to a study unveiled at Mumbrella360 by the The Works and UTS Advance Analytics Institute. 3.9 million of these users are turning to more personal and one-on-one communications platforms such as Whatsapp, Snapchat and Facebook Messenger. [READ MORE »]( News [Ten's Masterchef most-watched non-news program, but Nine wins the night]( Ten’s Masterchef was more popular than Seven and Nine’s live sport offerings on Thursday night, but Nine still managed the highest average audience share, according to OzTam’s overnight preliminary metro ratings. The show, which pulled 834,000 metro viewers, was the most-watched non-news program of the night and was the top show across the key advertising demographics (16-39, 18-49 and 25-54). [READ MORE »]( News [Ikon Group Sydney retains Horticultural Innovation Australia]( Ikon Group Sydney has managed to hold onto the Horticulture Innovation Australia (Hort Innovation) media services account, after a competitive tender process. Hort Innovation, which includes Australian Bananas, Australian Avocados, Australian Mushrooms and Aussie Apples, has worked with Ikon for the past eight years. [READ MORE »]( Sponsored Post Seven marketing summits, one all-access pass at one low price The Mumbrella Marketing Summits draw thousands of marketing professionals from a variety of industries to learn best practices and gain insights throughout the year. The [Annual Pass]( gives you transferable access to the entire suite of summits, plus any new summits launched, so your team can be assured that they’ll be present when the industry gathers. Save over $1200 when you [book your pass now]( – but hurry, only 50 passes are available for this price. This amazing EOFY special, only $2999 for a whole year of summits, must end on June 30. FYI FYI • [Havas Sydney adds Paul Bootlis and Yoaan Bernex to digital team]( • [Southern Cross Austereo partners with Bathurst Broadcasters]( • [Bloomberg Media appoints Andrew Benett as global chief commercial officer]( Jobs [88 New Jobs]( MOST DISCUSSED [Foxtel rebrands and officially launches Foxtel Now after conceding brand was seen as ‘aggressive’]( [Moral compass is irrelevant, argues Sportsbet as Ben Johnson 'putting roid in Android' ad is banned]( [Adland out of touch with ‘real Australians’ and doesn't understand their media habits]( [SCA's Hit Network 'a disaster around the country', says Nova's Paul Jackson]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](