Industry associations 'peddling crap' | The verdict on Sportsbet and Aldi | HBF appoints new creative | Media agencies and clients 'complicit' in transparency issues | Adland 'out of touch' | Facebook CMO on bringing creative in-house

[View Newsletter Online]( [Mumbrella Newsletter]( Find out how you can deliver a measurable brand experience in the automotive industry The changing advertising climate has pushed marketers to further demonstrate effectiveness and ROI, pushing brand experience to the forefront of business strategy across the automotive industry. Hear from Renault and Bentley Motors at the [Mumbrella Automotive Marketing Summit]( on how they have successfully rolled out measurable experiences. Save $100 before July 19 – [book your earlybird ticket now](. News [Industry associations branded self-serving social clubs who are 'peddling crap']( Industry associations have been branded “self-serving social clubs” who are “peddling crap” and should be shut down unless they can start to add value. Consultant and Trinity P3 founder Darren Woolley rounded on trade bodies – not for the first time – during a panel debating transparency, and mocked them for “self-aggrandisement”. [READ MORE »]( Features [Campaign Review: The verdict on Sportsbet, Aldi, Schmackos, and Ben and Jerry's]( In this series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: Burd’s founder and creative director Kimmie Neidhardt and The Works’ head of strategy Adam Donnelley. [READ MORE »]( News [Media agencies and clients both 'complicit' in transparency issues as trust remains major concern]( Media agencies and their clients must both take their share of responsibility for the transparency issues still dogging the industry, with greed, ignorance and a desire to cut costs undermining relationships. Cummins&Partners chief media officer James Greet said it has reached a situation where media agencies, in their anxiety to drive growth, regard their regional finance chief as more important than the client. [READ MORE »]( News [Adland out of touch with ‘real Australians’ and doesn't understand their media habits]( The echo chamber in the media, marketing and advertising industry is causing adland to underestimate the power of television and place a disproportionate weight on the importance of social media platforms in the lives of ‘everyday’ Australians, ThinkTV’s first AdNation study says. ThinkTV commissioned marketing academic Professor Karen Nelson-Field to run the study which involved 1,636 adland professionals and over 1,016 “normal” people – based on the demographic profile of the industry and that of wider Australia – in a bid to reveal the key differences between the two groups, and how this leads to a disconnect between how people are engaging with advertising, and where marketers are spending their money. [READ MORE »]( SUPPORTED [‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability]( As publishers, media agencies and marketers continue to grapple with viewability, a panel of experts urges the industry to get on with finalising a solution. While viewability has been kicking around as an issue for the Australian market for the past couple of years, there is growing consensus it is high time the industry got its act together and came up with some agreed rules for everyone to play by. [READ MORE »]( News [Cummins & Partners wins HBF's creative account]( Cummins & Partners has won HBF’s creative account following a competitive pitch process, Mumbrella understands. HBF pitched its creative account in March this year as the business examined what is required of a creative partner in today’s media landscape. [READ MORE »]( News [Hearts & Science to open in Australia within 'three to four months']( Emerging Omnicom media agency Hearts & Science will open its doors in Australia within the next four months as the group continues its rapid global expansion barely a year after launching in New York. Global CEO Scott Hagedorn told Mumbrella the agency was now fast tracking its expansion into the local market as it sought a foundation client to help with the launch. [READ MORE »]( News [Stop striving for perfection and start creating 'slightly shit' products, marketers told]( Marketers should learn from scientists and start being content with creating products that are “slightly shit”, a debate audience at Mumbrella360 has heard. James Sykes, global head of innovation and design at drinks firm Beam Suntory, said marketers spend too long attempting to make “elegant and perfect” products. [READ MORE »]( Sponsored Post Australia’s premiere journalism festival Get involved in agenda-setting conversations you care about at [Storyology](, the Walkley Foundation’s annual journalism and storytelling summit. Join us for smart discussions about the media’s role and future, brush elbows with top journalists, skill up and get inspired to do your best work. This year’s program includes live storytelling on stage and outstanding local and international journalists such as Kerry O’Brien, Caro Meldrum Hanna, Facebook’s Áine Kerr (US) and fake news expert, Buzzfeed News’s Craig Silverman (CA). Brisbane, Melbourne, Sydney. Aug. 24-31. [Click here for more information.Â]( News [Facebook CMO on bringing creative in-house and why consultancies will make more moves on agencies]( The need for speed in modern business has lead Facebook to bring a lot of its creative duties in house, with the social media giant’s global CMO Gary Briggs warning agencies and brands that the old way of doing things is almost extinct. Speaking at Mumbrella360, Briggs said the changing creative process and ways of doing business also accounted for consultancies’ moves to acquire agencies. [READ MORE »]( News [Experts call for a rethink as viewability measures fail marketers]( The media industry has become beholden to arbitrary viewability measures developed with no proven analytics and marketers need better tools to understand if their ads have been seen, a panel on the pitfalls of viewability measurement has warned. Speaking at Mumbrella360, OMD Sydney managing director Yvette Mayer said that the arbitrary manner in which current viewability standards had been set meant they were failing the industry. [READ MORE »]( News [Sir Martin Sorrell: ‘Exceptional human talent just as important as AI for commercial success’]( WPP’s Sir Martin Sorrell has said human beings will outwit artificial intelligence in marketing despite the “impressive advances” in technology. The chief executive officer of the world’s largest advertising company said the bulk of WPP’s work goes “beyond the capability of even the most sophisticated algorithm – and will be for many, many years to come”. [READ MORE »]( Features [How digital news publishers can survive in the 'fake news' era: Q&A with Jamie Angus]( Simple declaring ‘We’re independent’ won’t help media brands to stand out or find audiences, says Deputy Director, BBC World Service Group and Editorial Director BBC Global News Jamie Angus. He talks to Mumbrella’s Vivienne Kelly about what audiences want from digital news publishers, what the ‘fake news’ phenomenon is all about, and why Facebook and third-party sites aren’t the enemy. [READ MORE »]( News ['The truth doesn't matter anymore, Trump has changed PR': Max Markson]( Donald Trump has changed the PR landscape, especially when it comes to PR diasters, and has helped trusted media organisations gain readers, Mumbrella360 has heard. Speaking at Mumbrella360, founder of Markson Sparks, Max Markson, said: “The truth doesn’t matter anymore, Trump has changed PR.” [READ MORE »]( News [Masterchef most popular entertainment program for Wednesday night]( Ten’s reality cooking program Masterchef was the most-watched non-news program last night, despite finishing sixth on the ratings ladder. The show averaged 868,000 metro viewers and was the most-watched show across key advertising demographics 16-39, 18-49 and 25-54, according to OzTAM’s overnight preliminary metro ratings. [READ MORE »]( News [Tapview receives $15k grant for content micropayment system]( Sydney-based micro-payments startup, Tapview, has received a grant from Jobs for NSW for its micropayment technology, allowing a potential alternative to subscription and paywalls on news sites. The initiative, which has received a Jobs for NSW minimum viable product grant of $14,685, is currently being trialled in two Fairfax newspapers – the Bay Post and the Moruya Examiner. [READ MORE »]( News [Ooh Media relaunches Hijacked as Uni Junkee]( Ooh Media is set to relaunch its Hijacked  content platform with Junkee Media, re-naming it Uni Junkee. Announced by Ooh Media chief executive officer Brendon Cook and Junkee Media chief executive officer, Neil Ackland at Mumbrella360, the relaunch is part of Ooh’s move towards extending the out-of-home company’s digital content strategy. [READ MORE »]( News [Former Ogilvy Brisbane MD Russ Vine helps launch consulting service Spur:Labs]( Mental health charity Spur Projects is launching a new consulting service Spur:Labs with former Ogilvy Brisbane managing director Russ Vine. Spur:Labs is designed to help clients be more innovative with behavioural change campaigns, social marketing and corporate social responsibility. [READ MORE »]( Sponsored Post Just two weeks left until the Sports Marketing Summit kicks off The [Mumbrella Sports Marketing Summit]( is just two weeks away. Join us and you’ll get the latest insights on leveraging digital, data-driven decision making, elevating your brand storytelling and much more, all from international and local sports marketing leaders. If you’re marketing to or for the sports industry, you can’t afford to miss out on tickets to the summit. [Book today](. Jobs [93 New Jobs]( MOST DISCUSSED [Foxtel rebrands and officially launches Foxtel Now after conceding brand was seen as ‘aggressive’]( [Moral compass is irrelevant, argues Sportsbet as Ben Johnson 'putting roid in Android' ad is banned]( [The Australian says it will boycott Australian Press Council decisions by new member Carla McGrath]( [SCA's Hit Network 'a disaster around the country', says Nova's Paul Jackson]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](