Andy DiLallo resurfaces | Nine boss rejects Fairfax speculation | Clems wins Myer digital | WPP AUNZ reports first full results post merger | Aussie agencies dominate APAC categories at Mumbrella Asia Awards

[View Newsletter Online]( [Mumbrella Newsletter]( Google, Viacom, Shutterstock and Karmarama join the Mumbrella360 line up [m360_enewsletter_header_v3]( A host of international speakers have been announced for [Mumbrella360](. The founder of Google’s US brand think-tank The Zoo; the marketer leading the rollout of Tesla’s brand in Australia; the founder of Accenture’s big UK agency acquisition Karmarama; the marketing strategist at global broadcasting behemoth Viacom; plus Shutterstock’s VP of global customer acquisition are among a string of key speakers just revealed. Grab your [Mumbrella360]( earlybird ticket by April 12 and save $700. News [Andy DiLallo to join TBWA as agency's ECD shifts to M&C Saatchi]( Former M&C Saatchi chief creative officer Andy DiLallo will join TBWA Sydney as executive creative director later this year having announced his departure from M&C in November. DiLallo was with M&C Saatchi for two years and was believed to be one of the highest paid creatives in Australia during this time. Prior to M&C he was at Leo Burnett Sydney. [READ MORE »]( News [Five Australian agencies take home Mumbrella Asia Awards]( Last night more than 300 media and marketing professionals from across the Asia Pacific region came together for the biggest and most diverse Mumbrella Asia Awards yet, with five Australian agencies winning awards for the APAC region. Now in its third year, the Mumbrella Asia Awards celebrate the best, bravest, most innovative and most creative players in the media, marketing and advertising industries – but this year marked the first year agencies from across Australia and New Zealand could enter the new APAC categories. [READ MORE »]( News [WPP AUNZ reports headline profit growth in first full results following STW merger]( Marketing content and communications group WPP AUNZ has reported a headline profit before interest and tax of $141.6m in its first full-year earnings results presented under the name WPP AUNZ after the completion of the STW-WPP merger in April last year. The group – with agencies including Ogilvy, DT, Grey, GroupM, VML and Designworks – saw its headline profit grow by 3.5% year-on-year, from $136.9m to $141.6m. Profit after tax was up 5.7% year-on-year from $82m to $86.7m. [READ MORE »]( News [Seven West Media director of digital commercial partnerships and operations Mel Curran departs]( Seven West Media director of digital commercial partnerships and operations Mel Curran has departed the TV network after almost two years. Announced internally via an email, Seven West Media chief digital officer, Clive Dickens told staff: “As you may be aware, the Seven Network Product & Technology team are now primarily focused on large digital projects for delivery in FY18. [READ MORE »]( News [Nine boss on Fairfax-Nine rumours: I don't think Greg Hywood thinks there's a long-term future for print assets]( Nine Entertainment Co CEO Hugh Marks has once again rejected rumours of a Nine and Fairfax Media tie-up around the publishing company’s newspaper assets, but said the broadcaster would consider other opportunities to work together in the future. Speaking to Mumbrella following today’s financial results announcement, Marks said Fairfax Media had been a “very good partner” for Stan, the streaming service Nine operates in a joint-venture with Fairfax. [READ MORE »]( News [IAB streamlines operations to focus on building trust]( The Interactive Advertising Bureau (IAB) has streamlined its operations and vowed to make communications around online metrics easier to understand and more transparent ahead of the launch of daily audience data in coming weeks. Responding to growing confusion in the industry over the quality and transparency of digital measurement, IAB CEO Vijay Solanki said measurement and trust would be a key focus for the organisation under the refreshed strategy. [READ MORE »]( News [Southern Cross boss joins demand for urgent media reform]( Southern Cross Austereo CEO Grant Blackley has called on the Federal Government to act urgently on media reforms, saying it was “unacceptable” the issue had been allowed to lie idle for too long. Speaking with Mumbrella after announcing a lift in revenue and profits, Blackley said the failure to act on the reforms after two Senate inquires was having a debilitating effect on the broadcasting industry, accusing communications minister Mitch Fifield of not doing his job. [READ MORE »]( News [Clemenger Group wins Myer digital with new bespoke offering]( Clemenger Group has won Myer’s digital business after creating a new bespoke offering ‘LogicalMagic’ for the pitch process. Based out of Clemenger BBDO Melbourne, LogicalMagic uses talent from the agency, together with Che Proximity and EG+ to give Myer a digital strategy, creative, data, development and MarTech offering. [READ MORE »]( News [Fairfax Media's SMH.com.au climbs back above 4m in January as News.com.au holds top spot in news rankings]( Fairfax Media’s The Sydney Morning Herald has seen its audience stabilise after dropping below 4m unique users in December, posting a unique audience of 4.028m in January. The site held onto its fourth place, growing by 10% from 3.648m in December but was still beaten by News Corp’s News.com.au which retained its top position, Nine.com.au and ABC News websites. [READ MORE »]( News [Prime Media reports revenue growth of nearly 5%]( Prime Media Group has reported an increase of total revenue for the half-year ended December 31, with earnings also up for the six months.The media company posted revenue of $130.7m, up 4.9% on the prior corresponding period while earnings before interest, tax, depreciation and amortisation (EBITDA) was up 7.1% to $31.2m. Operating costs for the period were down 2.3% before one-off redundancy costs. [READ MORE »]( News [Freeview appoints new head of marketing]( Industry TV body Freeview has appointed Jennifer Lee to head of marketing following the departure of Scott Mota earlier this month. Mota had led the marketing team since 2015, helping to drive the creative side of the Freeview brand. [READ MORE »]( News [NRL calls on fans to 'Let's make history happen' in season launch campaign]( The NRL is sticking with the history theme for the second year running, urging fans to get to the game and “Let’s make history happen” in a campaign that has seen the code use behavioural scientists in an effort to get the message right. The campaign, which launches tomorrow after the official season launch today, will focus on drawing fans to the game to get the full experience of the code and will target the youth market in particular. [READ MORE »]( News [IAB appoints new director of regulatory affiars]( The Interactive Australian Bureau (IAB) has appointed Kamani Krishnan as director of regulatory affairs. Prior to joining IAB Krishnan was a policy and government relations manager for Grain Growers Limited in 2012 for two years, followed by a senior policy adviser at Property Council from 2015 to 2016. [READ MORE »]( [360_earlybird_600x90]( News [Gold Coast Bulletin reprimanded by Press Council for misleading headline]( The Australian Press Council has reprimanded the Gold Coast Bulletin for its article “Teachers found lacking” for failing to ensure the headline was accurate and not misleading. The Press Council said the “the headline implied the review was critical of teachers generally”, where the article, published on July 28 2016, actually discussed the process and training of teacher accreditation. [READ MORE »]( News [Salmat revenue down $11.1m with company blaming product and services rationalisation]( Marketing services company Salmat has reported earnings of $13.4m for the six months ended December 31, 45.7% up on the six months at the end of 2015, however revenue was down 4.7%. In its financial results announced to the market today, Salmat reported revenue of $224.5m, down 4.7% on the same period the year before with the company saying it “was $11.1m down on 1H16 as new business is not yet fully compensating for the decline in revenue following the product and services rationalisation”. [READ MORE »]( [commscon_posteb_600x90]( News [Google audits Youtube and ad platforms for accurate viewability reporting]( Google has agreed to audit Youtube and ad-buying platforms DoubleClick Manager and AdWords just two weeks after Facebook announced it would audit its platform, allowing greater transparency for advertisers. While Google currently has 30 MRC accreditations across display, video, desktop and mobile web, mobile apps, clicks, plays, impressions and viewability, and MRC accreditation for video impressions and statistics on its DoubleClick platform, the global giant said it would now audit Moat, Integral Ad Science, DoubleVerify and Active View to give advertisers greater “confidence in metrics”, specifically with campaigns on Youtube. [READ MORE »]( News [Nine wins Thursday night TV beating Seven for first time this week]( Nine and Ten beat Seven for the first time this week with the absence of Seven’s popular reality cooking show My Kitchen Rules from the Thursday night line up. In overall audience share for Thursday night television Nine won the night and managed 19.2%, while Ten pulled 18.9% ahead of Seven’s 16.3%, ABC’s 11.6% and SBS’ 3.8%. [READ MORE »]( News [News Corp announces new chief financial officer]( News Corp has announced Susan Panuccio as its new chief financial officer. Panuccio most recently worked at News Corp’s international arm News UK as its CFO for four-and-a-half-years. [READ MORE »]( News [Instagram extends photo carousel offering to users]( Instagram will now allow users to share multiple photos and videos in a single post on its application. The latest announcement by the global photo sharing platform comes almost two years after it unveiled ‘carousel ads’, the same offering for advertisers, which it likened at the time to multi-page print campaigns. [READ MORE »]( News [Union Digital joins DT just weeks after AKQA partnership]( Designworks Group’s full service digital agency Union Digital is set to merge with WPP AUNZ’s digital brand DT, two weeks after DT announced a partnership with global digital agency AKQA. As part of the deal, New Zealand’s Union Digital will adopt the DT brand and offer its clients access to marketing capabilities on platforms including Adobe, Sitecore and Kentico. [READ MORE »]( News [The Guardian's Katharine Viner hits out at Facebook and the blurring of real news and fake news]( The editor of the second largest English language news site in the world, the Guardian’s Katharine Viner, has hit out at Facebook creator Mark Zuckerburg, saying he doesn’t care about content. Speaking at last night’s Guardian Live event, the editor-in-chief implied the social media site is careless about content, blurring the lines between the truth and fake news. [READ MORE »]( News [Brancott Estate unveils new brand identity]( New Zealand wine brand Brancott Estate has refreshed its brand identity with a logo featuring Brancott Vineyard, the original planting ground and home of the wine brand. Created by Landor, the new design coincides with the release of the brands 2016 vintage wines, and has been introduced across the Brancott Estate range. [READ MORE »]( News [Carsales appoints Formula 1 driver as first global brand ambassador]( Carsales.com.au has announced Australian Formula 1 driver for Red Bull racing, Daniel Ricciardo, as its first global brand ambassador. Ricciardo will assist the car selling website to drive sales through his personal passion for driving and support the brand strategy. [READ MORE »]( Sponsored Post Congratulations to everyone who made the CommsCon Awards shortlist for 2017 Over 300 entries were received for the 2017 [CommsCon Awards](. The shortlist has been revealed with Red Agency, Eleven and FleishmanHillard topping the list across multiple categories. Other companies making the cut include Leo Burnett Melbourne, The Monkeys, Edelman Australia, Priceline Pharmacy, ME Bank, City of Melbourne, Mango Communications, CBA, PepsiCo Australia, PwC Australia, Tourism Australia, One Green Bean, Sydney Water, Expedia ANZ and PayPal Australia. To view the full shortlist of companies and talent, plus book your table at the awards ceremony in March, [click here](. Jobs [102 New Jobs]( MOST DISCUSSED [Kylie & Jackie O watch 'real' people share thoughts on the duo in new ads]( [Amber Harrison vowed 'reign of terror' over Tim Worner, but Seven wins bid to have injunction extended]( [Nine overhauls ad inventory to improve viewability in effort to maintain trust with marketers]( [Ad watchdog bans five versions of Anytime Fitness' 'F*ck Unfit' campaign]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](