Sunrise presenter commended in Australia Day honours | Can fake news be good for brands? | AVOD industry to follow log-in lead, says Nine | Levy's successor named | ANZ's financial advice for women | 85 new jobs

[View this email in your browser] [Mumbrella Newsletter] [mum_newsletterbanner_600x120_mon730] Telstra, Commonwealth Bank, FINCH and Olympus announced for CommsCon [commscon_enewsletter_header] [Mumbrella CommsCon] is Australia’s premier event for public relations, social media and communications professionals. Speakers from Telstra, Commonwealth Bank, FINCH, Olympus and Red Agency have been announced for CommsCon, joining those from Cavill + Co, MultiConnexions, Weber Shandwick, The Remarkables and Bupa. 2017 will delve into a range of issues and topics designed to help PR and communications professionals better understand their discipline and the issues their ever-changing industry is facing. Book before February 16 to [save $100 off your ticket]. News [Nine setting industry trend with VOD registration, says digital boss] Nine expects the television industry to follow its lead by introducing log-in systems to catch-up and streaming services in order to better deliver contextual advertising, the broadcaster’s chief digital and marketing officer, Alex Parsons, said. [READ MORE »] News [Media industry identities commended in Australia Day honours] Media identities Peter Hitchener, Andrew O’Keefe and David Brill are just some of the recipients of this year’s Australia Day awards, which acknowledge Australians who have contributed “beneficial” actions or deeds to communities and the nation. [READ MORE »] [600x90-looping] News [Google continues push against bad and scam ads, removing 1.6b in 2016] Google has allegedly tightened policies and created new technologies in its fight to abolish “bad” and scams ads, with its blog suggesting it has removed 1.6b ads from the internet in the past 12 months. The digital advertising company, which receives 90% of its revenue from advertisers has revealed in its blog that it is actively tackling the “bad ads” that “promote illegal products and unrealistic offers” or “trick people into sharing personal information and infect devices with harmful software.” [READ MORE »] News [Publicis Groupe names Levy successor after years of speculation] After years of speculation on who would succeed Maurice Levy at the head of Publicis Groupe, Arthur Sadoun, CEO of Publicis Worldwide has been confirmed as the new CEO and chairman of the French-based communications giant. [READ MORE »] [channel-advisor-renamed] News [Daily Mail Group media revenue slips overall but digital ads grow] The Daily Mail Group Trust media division has reported a overall drop in revenue of 5% as print advertising continues to shrink, but the company’s MailOnline ad revenue has lifted by 3% in the first quarter of its financial year. Overall, group revenue for the company lifted 4% on a reported basis, but underlying revenue was flat at £520m. [READ MORE »] News [McDonald's reveals eight-metre burger in new 'Big Big Mac' campaign] McDonald’s has released its Australia Day campaign by revealing a new ‘Big Big Mac’ statue which will be unveiled in Tamworth tomorrow. The integrated campaign, developed in conjunction with DDB Sydney, Eleven, OMD and VML Australia, aims to remind Australians just how famous the Big Mac is as well as highlighting the burger’s fresh produce, which is grown by local farmers. [READ MORE »] [travel_awards_last_week_600x90] Opinion [How fake news can be good for brand engagement] How can brands combat the threat of reputational damage by fake news? By taking control of information in-house and establishing ethical brand journalism (you heard right), explains crisis communications specialist Gerry McCusker, in this guest post. Trust in mainstream news media is down to an all-time low of 6%, according to a 2016 AP survey of Americans. Us Aussies and the Brits are probably even more cynical. The question – and opportunity – now is; what’s to be done about this trust dearth? [READ MORE »] News [NBN launches Australia Day campaign celebrating 'Gen NBN'] The National Broadband Network (NBN) is set to launch its first national advertising campaign tomorrow, using Australia Day to show how the service will transform the Australian way of life. The campaign has been designed to reflect the arrival of the NBN in urban markets for the first time after a period of roll-outs in regional areas. [READ MORE »] [retail_speakers_600x90_pb] News [The sport battle continues for Australia Day, with Aussies favouring tennis] Tennis led Australia Day television last night as Roger Federer secured his spot in the grand slam finals taking Seven to a win for the evening, despite Australia winning the One Day Series with another victory in the cricket. Pulling an average metro audience of 1.146m the tennis was the most watched non-news program and across key advertising demographics 16-39, 18-49 and 25-54, according to OzTam’s overnight preliminary metro ratings. [READ MORE »] News [Customers say 'Shut up and take my money' as KFC launches lunch deals] KFC has shifted its focus and is aiming to appeal to a wider demographic with its new ‘Shut up and take my money’ campaign featuring a grandma and a boss trying to impress their friends and co-workers with the brand’s fast food lunch deals. Created by Ogilvy Sydney, the tongue-in-cheek ads push the latest deals from KFC, aim to promote generosity, and show consumers there’s something at KFC for everyone. [READ MORE »] [600x90-1] News [ANZ tells women: ‘Say no to consecutive nights out and too much coffee’ in content series] ANZ has released a new video as part of its wealth content series on the ANZ Women platform, which reveals the bank’s top tips for financial success in 2017, including “don’t go out the night after the night out” and “say ‘no’ to the third cup of coffee in the morning”. The ‘Set yourself up for 2017’ video, produced by Screentide, was released earlier this month on the ANZ Women website and features personal finance educator and columnist, Nicole Pederson-McKinnon, in conversation with Jacaranda Financial Planning’s principal and senior adviser Brett Stene. [READ MORE »] Features [24 Hours With.... TV producer Renee Kennedy] 24 Hours With… spotlights the working day of some of the most interesting people in Mumbrella’s world. Today we speak with Renee Kennedy, TV producer for SBS series Family Rules. 4:45AM The sun is up! Yes, without daylight savings in Western Australia it is full-blown daylight at this time. Roll over to check Facebook, Instagram and Twitter. I am a social media slave at the moment. [READ MORE »] [digital_school_600x90-2] News [Instagram adds live video and vanishing images to app] Instagram has rolled out its live video addition to the social media platform, as well as images that delete after viewing in the ‘direct message’ section of the app. The live videos will appear in the ‘Stories’ section at the top of the app, disappearing as soon the live stream has ended. [READ MORE »] News [Nikon Australia takes a bird's-eye view to promote new 360 camera] [nikon-tourism-new-zealand-360-camera] Nikon Australia has partnered with Tourism New Zealand to showcase its new action camera, the KeyMission 360. The campaign is shot solely on the KeyMission 360 with the camera “held” by a flying eagle, as well as the “tourists”, capturing moments under water, at night and on a boat. [READ MORE »] [360_earlybird_600x90] Features [Mumbrella360 video: The extraordinary story of Deng Adut and Western Sydney University] [deng-adut-mumbrella360] The refugee story of former child soldier Deng Adut was one of the surprise marketing hits of 2015. Adut joins a panel discussing how the campaign disrupted higher education marketing as Western Sydney University rebranded. Panel: Deng Adut, defence lawyer, AC Law Group; James Wright, managing director, Red Agency & Havas PR APAC MD; Angelo Kourtis, vice president, Western Sydney University. [READ MORE »] News [Media and agencies set for The Big Clash cricket match for charity] The Big Clash cricket showdown between media owners and agencies will be played for the third year on February 16, 2017, with the game raising funds for Breast Cancer Network Australia for the first time. With media and agencies having split the honours in the first two contests, the 2017 game will reveal who will wield the willow with more authority. [READ MORE »] News [Riminton back on the beat as Ten restructures news bulletins] Ten’s Walkley Award winning newsman Hugh Riminton is back on the beat after a newsdesk restructure which will see the 5pm bulletins in Sydney, Melbourne and Brisbane presented by a single newsreader. Riminton, who joined Ten in 2009 as senior political correspondent before rising to become co-presenter of the bulletin with Sandra Sully in Sydney, will assume a senior reporter role specialising in political and foreign coverage as well as special investigations. [READ MORE »] News [Lavender appoints two new senior creatives] Customer experience agency Lavender has appointed award-winning creatives Mark Cimarosti and David Lucas as senior creatives. A former TBWA creative, Cimarosti freelanced for most of last year following his departure from the agency where he won awards including ADMA’s Agency of the Year in 2012. [READ MORE »] Opinion [How 3D is changing the online shopping experience] Before you think ‘not another unrealistic tech piece’ – marketers take note: customisable shoes are just the beginning of the evolving physical shopping experience. Shreyas Nivas explains more in this guest post. It has taken about a decade for the late adopters to truly come to terms with the standard e-commerce website templates and layouts, which display a list of images that describe the products the online retailer is trying to sell. [READ MORE »] News [iHeartRadio adds updatable 'Favourites' playlist to app] IHeartRadio Australia has launched a ‘My Favourites Radio’ customised section to its updated app, which is powered by Optus. The iHeartRadio app previously allowed users to access music, radio and custom experiences through the application. [READ MORE »] News [SLSA launches interactive outdoor campaign to encourage donations at bus stops] Surf Life Saving Australia (SLSA) has launched is latest “Be a Lifesaver” campaign, featuring an interactive game display and Tap and Go donation facilities. In partnership with JCDecaux the interactive touchscreen panel encourages passersby to play a game, tapping the swimmers as they light up and then tapping their card for a $1.99 donation. The game times the player and calculates their current score – leaving the highest score on the board. [READ MORE »] Sponsored Post Get your entries in by midnight today for the Travel Marketing Awards [travel_awards_enewsletter_header_v2] Today is the deadline to get your entries in to be recognised as the best in travel marketing at the inaugural [Travel Marketing Awards]. These awards celebrate companies and teams that deliver outstanding work and results on behalf of travel brands. Nine categories span across advertising, PR, strategy, social and content marketing. First entries are open until today, January 27. Don’t wait until next week and pay more. To view the submission criteria [click here]. FYI • [Sphere Peninsula Short Film Fest to kick off February 3] • [Warc launches Awards to reward next-generation marketing effectiveness] • [Triple J still considering moving Hottest 100 Countdown away from Australia Day] • [Amazon announces Australian release date for Sneaky Pete] • [Screen Australia congratulates Australian Nominees for Academy Awards] • [The Cannes Lions awards announce 2017 jury] Jobs [85 New Jobs] MOST DISCUSSED [Racist ad mocking Asian man named 'Ping Pong' banned by advertising watchdog] [Em Rusciano: I won't uproot my family to Sydney when the radio show may not last] [NBN campaign urges Australians to discover their 'side hustle'] [Inaugural Women's AFL campaign launches with 1994 tagline 'I'd like to see that'] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]