ABC's leaked Trump video | SMH audience slips below 4m | Why the media is failing on fake news | Rusciano: 'The show might not last' | TV boss quits | New mag launches

[View this email in your browser] [Mumbrella Newsletter] [sca-reg-no1-ron-billboard-600x120] Entries close this Friday. Get your Travel Marketing Award submissions in now [travel_awards_enewsletter_header_v2] Mumbrella is recognising the best of travel marketing with the inaugural [Travel Marketing Awards]. These awards recognise companies and teams that deliver outstanding work and results on behalf of travel brands. Nine categories span across advertising, PR, strategy, social and content marketing. Entries are open until this Friday, January 27. View the submission criteria and start your entries now – [click here]. News [Em Rusciano: I won't uproot my family to Sydney when the radio show may not last] Listeners to Em Rusciano’s new Sydney radio show “don’t give a shit” that she won’t be moving to the city, the outspoken presenter has said in a live Facebook chat to her fans. Speaking the night before the launch of The Em Rusciano Show With Harley Breen on 2Day FM, she said another factor was uncertainty in how long the show would be on air. [READ MORE »] News [Fairfax's SMH.com.au slips below 4m in December as News Corp's News.com.au reigns supreme] Fairfax Media’s online unique audience for Sydney masthead The Sydney Morning Herald has tumbled below 4m for the first time since the new Nielsen Digital Ratings launched in February. For December the site posted a unique audience of 3.648m, down 9% on its November audience of 4.013m. [READ MORE »] [mum_newsletterbanner_600x120-2-1] Dr Mumbo [Dr Mumbo: What the ambassador told the ABC about Trump while off the air] The US’s former ambassador to Australia, Jeffrey Bleich, was always a popular figure Down Under, so Dr Mumbo has some good news for his fans. Mr Bleich must be getting ready to move back to the southern hemisphere.. While the allegiances of the longtime Barrack Obama loyalist probably wouldn’t have come as a surprise, diplomats are supposed to keep up a veneer of political neutrality. [READ MORE »] Opinion [How real is the fake news problem?] If 2017 already has a buzz word, it could well be ‘fake news’, but just how big is the problem? In this guest post David Hickey, director Meltwater ANZ, explores the issue and argues journalistic integrity and research have taken a back seat as news organisations chase eyeballs and create clickbait. Social media has completely transformed the way we create, distribute and consume news. In the past decade, it has become a driving force in shaping political beliefs and online and offline behaviour. In fact, Telsyte’s recent Australian Digital Consumer Study found that online news is now considered the most influential medium for Australian businesses and consumers, with one in three respondents accessing news through social media sites like Facebook and Twitter. [READ MORE »] [600x90-looping] News [Complaint against Fremantle Herald’s article about ‘brutal killing’ upheld by Press Council] An article which proclaimed a man’s death was the result of a “dog-fight for control of the local drug scene” which appeared in the Fremantle Herald was inaccurate and the public interest did not justify the manner of reporting, the Press Council has found. ‘Brutal killing shocks leafy East Fremantle’ appeared in the Fremantle Herald on May 30, 2015 after Reuben Stack was murdered in an “execution-style” killing. [READ MORE »] Dr Mumbo [Dr. Mumbo: Back to school with Mamamia] Dr Mumbo is a fan of unfortunate ad placements. Like Mamamia’s high impact Big W ad next to a story featuring a mum complaining about the high costs of equipping her kids for a return to school. [READ MORE »] [au-get-off-sidelines-win-online-eb-600x90] News [New sessions and speakers announced for Mumbrella Travel Marketing Summit] How to market through a crisis, creating a seamless strategy through the use of data, and how VR can revolutionise travel are the latest sessions to be revealed for the 2017 Mumbrella Travel Marketing Summit. The announcement of the new content comes as the entry deadline looms for the inaugural Travel Marketing Awards. Entries should be submitted by the end of this week, January 27, with nine awards up for grabs, including Marketing Team of the Year, Best Media Strategy, PR Idea of the Year and Best Website. [READ MORE »] News [Carrie Bickmore unites with comedian Tommy Little for daily Hit Network afternoon show] The Project presenter Carrie Bickmore is to present a daily afternoon show for Southern Cross Austereo’s Hit Network, the broadcaster has announced. Bickmore, who will continue to present The Project, will co-host the national radio show with comedian Tommy Little from 3-4pm daily. The duo’s show will precede that of Hamish Blake and Andy Lee which over the next three months features highlights of previous broadcasts. [READ MORE »] [travel_awards_last_week_600x90] News [Sky News apologises for using Vietnam War napalm image in story about taxi drivers] Sky News Australia is facing online backlash after an article about Vietnamese taxi drivers’ anger over mobile apps used Nick Ut’s famous 1972 image of distressed, naked and injured children running from a napalm attack. ‘Vietnam taxi drivers angry over mobile apps’, published on the site on Thursday afternoon, featured the iconic image immediately under the headline. [READ MORE »] News [ABC TV boss Richard Finlayson quits] The ABC’s director of television Richard Finlayson is to quit the public service broadcaster after three-and-a-half years. In a statement issued this afternoon, Finlayson said he had decided to leave the organisation after considering his options over Christmas. His exit is the latest in what has become a turbulent time for the organisation since the arrival of new managing director Michelle Guthrie last April. [READ MORE »] [retail_speakers_600x90_pb] News [Competition between Nine and Seven heats up as viewers tune in to tennis and cricket] Seven won the ratings battle last night as the Australian Open moves into week two, but the most-watched individual non-news program of the evening was still the One Day cricket. Australia consolidated its One Day International test series win last night, bringing the tally up to three wins out of five games. Pakistan and Australia is set to play the last dead rubber game on Thursday. [READ MORE »] News [Inaugural Women's AFL campaign launches with 1994 tagline 'I'd like to see that'] The NAB AFL Women’s competition has launched its first ever campaign, replicating the AFL’s well-known 1994 ad strap ‘I’d like to see that’. Created by Bec Brideson, owner of Venus Communications agency, the spot features Australian women such as Lee Lin Chin, Cathy Freeman, Michelle Payne and Turia Pitt, posing rhetorical questions about the female AFL stars’ skills, followed with the statement, ‘I’d like to see that’. [READ MORE »] [600x90-1] News [Fairfax Media study finds advertisers have 'milliseconds' to capture audience] Fairfax Media has launched a campaign featuring 360 video and an eye tracking research study, concluding that advertisers have just a millisecond to capture viewers attention. Using desktops and smartphones the study tracked the visual behaviour of SMH.com.au readers, giving users smart glasses which tracked the activity of their eyes as they read. [READ MORE »] News [News Corp's community publishing director Brett Clegg resigns] News Corp’s managing director of community publishing, Brett Clegg, has resigned from the business for personal reasons. Clegg re-joined news in 2013, having previously held the role of deputy CEO of The Australian before he was lured to Fairfax. [READ MORE »] [digital_school_600x90-2] News [Lovatts Media launches new print magazine] Australia’s puzzle magazine publisher Lovatts Media is launching a new print magazine which will focus on mindfulness, creativity and taking time out. The magazine, titled ‘Breathe’, will hit newsstands once every two months with a cover price of $12.95. The first edition is slated for release on February 2. [READ MORE »] News [Cricketer Chris Gayle claims Channel 10 owes him money for Big Bash] Chris Gayle, the cricketer at the centre of last year’s “Don’t blush, baby” controversy has attacked Channel 10 on Twitter, claiming they owe him money for his time in the Big Bash League. Taking to Twitter yesterday, Gayle claimed the money is now one year overdue and issued Ten a warning that the money needed to be in his account by next week. [READ MORE »] News [Former Telstra marketing executive Jarther Taylor to lead Datarati] Former Telstra and IBM executive Jarther Taylor has been named as the CEO of marketing automation specialist Datarati as the company prepares to expand its operations beyond the marketing sector. Taylor oversaw marketing to Telstra’s small and medium business customers and had previously been with IBM in a range of marketing and consulting roles. [READ MORE »] News [Uber urges mates to look after friends in DrinkWise campaign] Ride sharing service Uber has linked up with industry body DrinkWise in a bid to persuade drivers to look after a friend who has been drinking by calling them a lift. The ‘Be a Friend’ campaign, created by Gold Coast agency 40/40 Creative, uses the theme tune from 1970s TV comedy The Golden Girls, Thank You For Being a Friend. [READ MORE »] News [Cricket and news continue dominance in ratings battle] The third week of 2017 saw viewers continue to tune into cricket and news programs, helping Nine and Ten to ratings successes during the non-ratings period. In the key advertising demographic of 16-39s, nine of the ten top programs of the week were cricket, with session two of game two in the Australia v Pakistan One Day cricket on Nine topping the pile. [READ MORE »] Sponsored Post Grab one of the last places on the next Mumbrella Digital School [enewsletter_digital_school-v2] If you’re concerned you are falling behind the digital curve, [Mumbrella’s Digital School] will help you get ahead. Facilitated by Digital Chameleon, the course covers digital basics in display advertising, mobile marketing, social media, search marketing, big data and content marketings. The course kicks off Monday February 20 at Mumbrella House Sydney. Space is selling fast so don’t delay. [Book now]. News [Perth's 96FM invites listeners to 'experience the change' as part of brand shift] ARN’s Perth radio station, 96FM, has shifted its focus to pop and modern rock and internalised its news service as part of a major brand re-positioning. The radio station’s re-position features the tagline ‘Perth’s Real Gold’ and aims to provide listeners with a distinct musical offering that celebrates the heritage of the brand. [READ MORE »] News [Pizza Capers tells diners life's too short for 'crap' food in new ads] Pizza Capers is targeting lunchtime takeaway eaters in a new campaign for its “Phat Boy Pizza Wrap” which will include TV and cinema advertising as well as digital media. In a bid to increase its market share in the highly competitive takeaway food industry, Pizza Capers is going after the lunch, rather than dinner, market after research showed Australians are now eating more takeaway during the day than they are for dinner. [READ MORE »] FYI • [ARN announces exclusive FM partnership with the City of Sydney] • [Chinese New Year editions of Australian Traveller and Belle set to roll out] • [Westpac and David Jones partner with Harper’s Bazaar for Chinese language edition] • [Avanser hire new general manager] • [Nine News and Southern Cross Austereo launch Nine News Canberra] Jobs [22 New Jobs] MOST DISCUSSED ['Women can jump up and down all they want' says Ultra Tune boss as brand launches new ads] [Journalist criticises Mamamia and Mail over lifting of investigative article into child abuse] [Australian movie streaming service Ozflix to launch on Australia Day] [2016 was worst year yet for print industry, new SMI numbers reveal] mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe or manage subscriptions here.] [unsubscribe]