'Old Mate' is back | Gruen returns | DAN hires CTO | Mag will no longer ask women about babies | Brand offers free pizza to hungover AFL revellers | Tourism body on the hunt for CMO | Mumbrella launches Masterclasses | 31 new jobs

[View Newsletter Online]( [Mumbrella Newsletter]( Bolster your digital marketing credentials next month Due to huge demand, we have released a new date for the [Mumbrella Digital Essentials]( workshop in Sydney this year. If you moved too slow the first time around but are free on October 28 and 29, make sure to lock in your ticket. And if you’re interested in attending the Melbourne workshop, be sure to grab the last remaining ticket. You’ll get a detailed and up-to-the-minute update on the fast-paced digital marketing landscape, covering strategic models, social media advertising, content marketing, programmatic, search and more. [Claim your seats today.]( News [Adelaide's 'Old Mate' returns, this time with friends]( The sad old man who featured in Adelaide’s latest tourism push – also known as ‘Old Mate’ – has returned to the city, this time in a much more upbeat manner. The initial ad sparked controversy, backlash and discussion when it showed a downcast old man regretting not visiting the South Australian capital sooner. Much of the criticism of the ad focused on the abrasive voice-over, which cuts off the emotional scenes to declare “Don’t feel sorry for old mate. It’s his own damn fault he didn’t visit Adelaide sooner”. [READ MORE »]( News [Gruen returns for season 11 with 754,000 metro viewers]( Gruen has returned to screens for its 11th season with 754,000 metro viewers, a slight jump from 2018’s 734,000 but a significant drop from 2017’s 903,000. The final episode of the show’s 10th season delivered 688,000 metro viewers. The show was the second most-watched entertainment program, behind Nine’s The Block (963,000), and managed to snag the second spot in all three of the key advertising demographics – 16-39s, 18-49s and 25-54s. [READ MORE »]( Sponsored Post Black Friday and Cyber Monday have moved the peak Christmas shopping period forward to November, and online purchases and buy-now-pay-later schemes are growing like never before. As a result this Christmas’ spend-a-palooza is expected to top $55.6 billion, the biggest on record. An extra point of market share is never worth more than in the 8 week Christmas countdown; maximise your market share with TV. Learn more here: [( News [Mumbrella launches Masterclass day with Adam Ferrier, Suzie Shaw, Sharyn Smith and more]( Thinkerbell’s Adam Ferrier and Dominic Counahan will lead a detailed, interactive, session on behavioural economics at Mumbrella’s new Masterclass day which will run in both Sydney and Melbourne this November. Each day will also encompass three other Masterclass sessions. They include We Are Social’s Suzie Shaw and Zeb Smith uncovering TikTok for marketers, New Young Consulting’s Bronwyn White revealing successful methods of marketing to seniors, and Social Soup’s Sharyn Smith uncovering the new best practice when it comes to influencer marketing. [READ MORE »]( News [Dentsu Aegis Network brings Patrick Darcy on board as chief data and technology officer]( Henry Tajer’s hiring and firing spree at holding group Denstu Aegis Network (DAN) has continued, with Patrick Darcy, currently CEO of IPG Mediabrands’ advertising technology division, Cadreon, set to come on board as chief data and technology officer. Tajer said the role is crucial to the business, and Darcy will make DAN stronger. [READ MORE »]( News [‘You never know what someone is struggling with’: Stellar mag declares it will no longer ask women about their baby plans]( Stellar magazine will no longer ask women about their baby plans in interviews, with editor-in-chief Sarrah Le Marquand declaring the glossy title no longer wants to encourage the idea that successful women are defined by their reproductive choices or abilities. Le Marquand confirmed to Mumbrella that the choice wasn’t caused by one particular event, rather by an increasing sense over the past 12 months that high-profile women are still treated differently in interviews than men. [READ MORE »]( News [Former VMLY&R head of strategy Bryan Wilmot joins share market startup Stake as global head of marketing]( Former VMLY&R head of strategy, Bryan Wilmot, has joined stock market trading start-up, Stake, as global head of marketing. In a statement to Mumbrella, Wilmot said the move client side had inspired a “sense of genuine ownership over the brand” in him that was previously unfulfilled. [READ MORE »]( News [Kylee Daniel to exit as CMO of Visit Sunshine Coast]( Visit Sunshine Coast is on the hunt for a new chief marketing officer (CMO), with Kylee Daniel to depart at the end of the year after two years in the role. Daniel will continue to work on a range of major projects before she finishes in the role, including preparing a new website. [READ MORE »]( News [Wunderman Thompson's Mirum takes on Elder Abuse Action Australia as a client]( The Commonwealth Attorney-General’s Department (AGD) has appointed Mirum, the digital experience arm of Wunderman Thompson, to develop and implement the national Elder Abuse Knowledge Hub for the newly formed body Elder Abuse Action Australia (EAAA). The three-year contract was awarded to Mirum following a competitive pitch process. [READ MORE »]( News [Melbourne-based Bubba Pizza is offering free cold pizza to hungover customers the day after the AFL Grand Final]( Melbourne-based restaurant chain, Bubba Pizza, will be celebrating the day after Saturday’s AFL grand final, or as the business calls it ‘Grand Hangover Day’, by offering free cold pizza to its customers. Victorians need to register on Bubba Pizza’s website to be selected for the delivery of a cold ‘Aussie’ – bacon and egg – pizza on Sunday. Each Bubba Pizza store has 200 spots available. [READ MORE »]( Opinion [Adland has a lot to learn from street art, in the form of 'brandalism']( Commercial litter with “wafer-thin creative appeal” is everywhere, argues Tijan Biner. Instead, brands and agencies should ensure ads become art in the form of ‘brandalism’. The appeal of urban street art is thriving. Seen by some conservatives as merely an underground reflection of adolescent rebellion, street art is starting to be recognised as much more than just vandalism. It is powerful and culturally valuable, giving us all a captivating reason to look up in an era where we’re so used to looking down. [READ MORE »]( Dr Mumbo [Dr Mumbo: The Chaser’s journalistic legacy]( It’s important to give credit where it’s due, and this week, The Chaser has done just that. Speaking at the News Media Awards, Craig Reucassel, said: “20 years ago we had the idea of running a newspaper, where there were no journalists, all the stories were made up, and were total bullsh*t…” [READ MORE »]( News [Telstra uses couple's emotional engagement to show the importance of coverage in latest campaign]( Telstra has launched the latest instalment of its ‘You don’t need the best network… until you do’ campaign. The ad shows a man sitting in a car with his partner, deciding it’s time to call his parents. Using his partner’s phone, as his doesn’t have sufficient mobile coverage, he reveals that he is now engaged. [READ MORE »]( News [Joyful dogs and jellybeans launch Dulux's 'Spring into it' campaign]( A jellybean explosion brings the Dulux dog immense amounts of joy in the paint brand’s spring campaign. The campaign promotes the actual jellybeans and soft-toy dogs the brand will be giving away throughout spring. [READ MORE »]( News [The Cru opens a Melbourne office to service new client Food and Wine Victoria]( PR agency The Cru has brought on Food and Wine Victoria as a client. The agency’s new Melbourne office will assist in servicing the account, which will see The Cru manage all PR communications for Food and Wine Victoria’s events, including the Melbourne Food and Wine Festival. [READ MORE »]( News [LUCRF Super demonstrates its 'hands-on approach' to superannuation in campaign from Initiative Studios]( Superannuation fund LUCRF Super has launched a brand awareness campaign that speaks to “hard-working Australians”, via Initiative Studios. The campaign demonstrates LUCRF Super’s ‘hands-on’ approach to superannuation management, by depicting the hands-on hobbies and jobs held by its members. [READ MORE »]( News [ID Collective wins the PR account for Genovese Coffee]( ID Collective has added Genovese Coffee to its PR client list. The agency will be supporting the launch of Genovese Coffee’s new range of sustainable coffee pods that are fully compostable and do not use aluminium foils. [READ MORE »]( The neXt Generation: Laying a path to success [Mumbrella neXt]( will be making its way to Sydney on December 10 for a jam-packed conference entirley dedicated to the development, growth and investment in the next stars of the media and marketing industry. The big names on the bill include CHE Proximity’s CEO, Chris Howatson; Coles’ CMO, Lisa Ronson; Nova CEO, Cathy O’Connor; Scarlett Strategic Solutions’ Development Specialist, Janey Francis and TBWA’s Group Creative Director, Russ Tucker. [Be sure to lock in your tickets early.]( Jobs [31 new jobs]( F.Y.I • [Why Are You Like This commissioned for full series with Screen Australia and the ABC]( • [Women’s Health and Girlfriend become exclusive media partners for Girls Get Active campaign]( • [SBS unveils new mobile site in 68 languages]( • [Hit Network partners with Business Chicks to bring Sarah Jessica Parker to Australia]( MOST DISCUSSED [Consumer insights are over-rated: Adam Ferrier on the risks of listening to consumers too much]( [‘When they go high, in terms of age, we go low’: Junkee jabs Pedestrian and slams Nielsen's Digital Content Ratings]( [News Corp doubles down on Carrie Bickmore story, says Nine did approach her for Today Show gig]( [Mel Roberts steps down from Ikon Melbourne MD role]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](